Etsy is a peer-to-peer eCommerce platform. It offers a marketplace where individuals and micro-business owners can sell handmade items, vintage products, and artworks. With WooCommerce Etsy integration, you can connect your Etsy store with WooCommerce. And this will enable you to manage both stores from your WordPress dashboard.

Integrating both stores can make inventory and order management easier. It also means you don’t have to neglect one of the stores to focus on the other.

So in this post, we will take you through all the necessary steps to integrate WooCommerce with Etsy.

Content:

• What are the Benefits of Integrating WooCommerce with Etsy?
• How to Integrate Etsy with WooCommerce
  • Create an Etsy Store
  • Use a Plugin to Connect your WooCommerce store with Etsy
    • How to Integrate with Etsy Integration for WooCommerce Extension
    • How to Integrate with WooCommerce Etsy Integration Plugin
• FAQs
  • Does WooCommerce integrate with Etsy?
  • Can you have an Etsy shop and a website?
  • Can I link Etsy to WordPress?
•  Conclusion

What are the Benefits of Integrating WooCommerce with Etsy?

Before integrating your stores, it is important to consider the benefits.

Below, we will provide some reasons why WooCommerce – Etsy integration is good for your eCommerce business.

Diversified Sales Channels: Multichannel selling can reduce your reliance on a single platform. Thus, this can boost your sales revenue and improve your brand awareness.

Wider Audience Reach: Connecting WooCommerce stores with Etsy helps you tap from the audience of both platforms. This way, you will be able to reach more people and attract more leads.

Product Syncing: When you sync both platforms, you can easily manage your inventory from WooCommerce.
Once you enable syncing, any change you make to your products will be auto updated on your Etsy marketplace

Order Management: Integrating your stores help in streamlining all your orders in one place.
This way, when an order is made on either of the platforms, you can manage it from one endpoint.
This makes it easier to track and fulfill orders on your eCommerce website. It will also save you a lot of time

SEO and Marketing: Both platforms have robust marketing and SEO features. So by integrating your stores, you will benefit from the best of both platforms.

How to Integrate Etsy with WooCommerce

Now that you know some of the benefits of integrating your stores, let’s show you how to do it.

Create an Etsy Store

To connect Etsy to WooCommerce, however, you need a working Etsy store.

If you have a working Etsy store, you can skip this step. Otherwise, you need to follow the steps below to set up your Etsy store.

First, you need to create an Etsy account. To do that, visit the Etsy website here. Next, click on the Sign-in button located at the top left corner of the page.

Click on Register to create a new account.

Enter your email, and first name, and then choose a password.

Click on Register to proceed. You can also choose the ‘Continue with Google’ option.

Next, you will need to set up a seller account.

To do that, click on the profile logo at the top right corner of the page. After that, click on Sell on Etsy.

Next, click on Get Started.

Select the third option and click on Next.

Click Start your Shop to start the shop setup process.

To complete the shop setup, you need your product data. They include shipping profile, product prices, product attribute, bank details, and billing details. You can also read this detailed documentation to guide you further.

Use a Plugin to Connect Your WooCommerce Store with Etsy

There are many marketplace integration platforms and plugins to integrate both platforms.

Some of the most popular ones include Etsy integration for WooCommerce, WooCommerce – Etsy Plugin, and OmniWP.

However, for this tutorial, we will show you how to integrate WooCommerce with:

• Etsy integration for WooCommerce extension

• WooCommerce Etsy Integration plugin

While integrating WooCommerce with Etsy through a plugin is straightforward, it’s crucial to regularly monitor and update the integration. A WooCommerce maintenance service can take care of these ongoing tasks, preventing any disruptions to your sales flow.

How to Integrate Etsy with the Etsy Integration for WooCommerce Extension

The WooCommerce – Etsy integration extension is an ideal option for connecting your stores.

The extension enables you to synchronize your products, and orders between WooCommerce and Etsy. This way, you can display your products on both platforms.

Some of the key features of the extension include:

An Etsy Listing Import: The extension has an auto product importer. So, you can use it to easily import your listings on Etsy to your WooCommerce store.

This way, you can manage both shops from one end. With this feature, you don’t have to manually update WooCommerce with Etsy.

Category-based product bulk upload: The extension gives you the feature to import your listing by category. Imported listings also come in their default categories. This also makes it easy to sort and manage your products.

Centralized Product Management: You can manage your inventory and orders from one end. This helps you to keep track of all orders easily.

Automatic and Regular Sync: When you connect your store with this extension, it will automatically update all details on all ends whenever there is a new change or an addition to your inventory.

To integrate your WooCommerce with Etsy using the extension follow the steps below.

First login to your WordPress admin dashboard and navigate to WooCommerce >> Extension.

Next, enter ‘Etsy integration’ into the search bar and hit Enter.

When the extension appears, click on View Details to proceed.

To use the extension to integrate both platforms, you will need to purchase its license key.

The license key costs $20.75 per month. Click on Buy Now to continue with the purchase.

To complete your purchase, you will need valid billing details.

Once the payment is successful, the Etsy import feature will be added to your WooCommerce.

With that, you can now automatically sync both platforms. You can also update Etsy products from your WooCommerce dashboard.

How to Integrate Etsy With the WooCommerce Etsy Integration Plugin

This plugin helps to integrate your Etsy store with WooCommerce from your WordPress dashboard.

The plugin allows you to sync all your products from Etsy and add to your WooCommerce products.

It is available for free for the basic features. However, to get the best use of the plugin, you may have to subscribe to the premium.

To use this integration plugin to integrate both stores, follow the steps below:

First login to your WordPress dashboard and navigate to Plugins >> Add new.

Next, type ‘WooCommerce Etsy Integration’ into the search bar and hit Enter.

When the plugin appears on the search result, click on Install Now to install the plugin and then activate it.

Click Allow & Continue to opt in for important email tips.

Tick the checkbox to enable Inventory sync. After that, set your order fetch interval.

Click Proceed to the next step.

Side Note: The order fetch interval is the timeframe within which all your orders from Etsy are synced to WooCommerce’s central order management.

Next, If you want the imported products to maintain their details, leave the checkboxes unchecked.

However, if you want to overwrite the product details, tick the checkboxes. After that, click Proceed to final step.

Click on Connect your Etsy Shop to connect the plugin with your Shop.

Next, you will need to grant access to your Etsy seller account to import your listing.

The process is automatic if you are logged in to your Etsy account on the same browser.

To do that, click on Grant Access.

Your Etsy seller account has now been successfully connected to your WooCommerce.

With this, Etsy shop will be automatically added to your Etsy Feed dashboard on WordPress.

Also, all your orders and listings will now be automatically synced to your WordPress.

You can, therefore, manage and view your Etsy shop from your WordPress dashboard at Etsy Feed >> My Etsy Shop.

FAQs

Does WooCommerce integrate with Etsy?

Yes! To do that, you need an active Etsy store.

After that, you must install a plugin to connect both.

Integrating both stores will allow you to automatically sync your Etsy orders and listings and manage them in WooCommerce.

Can you have an Etsy shop and a website?

Yes, you can own both an Etsy shop and a WooCommerce website. WooCommerce – Etsy integration plugins allow you to connect both stores and manage them from one end.

Can I link Etsy to WordPress?

There are many plugins that allow you to integrate Etsy into your WordPress websites.

Some of the most popular Etsy plugins for WordPress include Dokan, Etsy Shop, and ExportFeed. You can also use these plugins to import orders, listings, and reviews.

Conclusion

Integrating your WooCommerce with Etsy reduces the hassle of managing your eCommerce business that has multiple storefronts. This integration enables you to both compile and manage orders from both platforms on one dashboard.

In this post, we have provided you with all you need to connect your stores on both platforms. If you need help with the integration process or encounter any compatibility issues, our WooCommerce theme and plugin support team can ensure smooth operation between your Etsy and WooCommerce stores.

Finally, beyond integrating your storefronts, you need additional strategies to boost your WordPress eCommerce sales. So check out our article on the 10 best practical strategies to boost your eCommerce sales.

The post WooCommerce Etsy Integration – How to Do it appeared first on FixRunner.com.

You have a well-designed store that is offering quality products. So, what is next? You need to start making sales to keep your store in business. To increase eCommerce sales, you must test different strategies and then settle for the ones that work for you.

Whether you are an eCommerce business owner with the desire to increase your sales, or you are new to eCommerce business, this post will provide you with the best 10 practical strategies to increase your eCommerce sales.

Content:

• 10 Strategies to Increase Ecommerce Sales
  1. Perform A/B Test
  2. Use Live Chat
  3. Offer Multiple Payment Methods
  4. Make use of Paid Ads
  5. Build an Email List
  6. Build Trust with Your Customers
  7. Improve your Brand Awareness
  8. Simplify the Checkout Process
  9. Use Cross-Selling and Upselling
  10. Showcase the Best Selling Products
• FAQs
  1. What is eCommerce sales strategy?
  2. How to increase online sales 2023?
• Conclusion

Perform A/B Test

A/B testing, also known as split testing, involves showing a segment of your site’s visitors different versions of your site to see which version is more effective in converting them.

Many new and established stores face cart abandonment, increasing bounce rate, and similar challenges. These challenges cause store owners to speculate on the potential reasons why their store is not performing as well as they want.

However, decisions made based on speculation will not help you to increase eCommerce sales.

For example, you may think your product description is the reason for high cart abandonment in your store. But actually, the tedious payment process might be the challenge.

Performing AB testing helps you avoid the pitfalls of bad decisions by providing you with evidence-based data to make the proper decisions and boost your eCommerce sales.

You can test every aspect of your site to determine the sections that need improvement.

Some of the most common areas subjected to AB tests include website headlines, product descriptions, images, CTA, product page, payment page, and registration/login page.

You can also test shipping fees, product prices, ads, and text fonts and colors.

How to do A/B Test on WooCommerce with a Plugin

If you are on WordPress, there are many plugins that you can use to perform A/B tests. However, we recommend using the Nelio Testing plugin.

The Nelio Testing plugin uses heat maps to monitor user behavior. You can also use it to perform tests on your menus, widgets, themes, and content.

Above all, it integrates seamlessly with WooCommerce.

To use the plugin to run the A/B test on your store, follow the steps below.

First login to your WordPress dashboard and navigate to Plugins >> Add New.

Next, type ‘nelio testing’ into the search bar and hit Enter. The plugin will appear on the search results. Click on Install Now. After that, click on Activate.

Locate the activated plugin from your WordPress dashboard and click on it. After that, tick the check box to accept the terms and conditions and then click Continue>>.

You can now create a new A/B test on your site. To do that, click on Add Test.

Next, choose a test type. For this tutorial, we will perform WooCommerce product A/B testing. This tests two variations of a product name, price, and description.

Select a name for the test. We call ours ‘FixRunner Products.’

Select the product you want to test. The first product is called the ‘control.’ It is the existing product you want to test against another one called the ‘variant.’

Choose a name for the variant or the product ‘B’.

Next, you will choose a split test goal. Select ‘completed’ to log a successful conversion when the order process is completed.

You can also set other goals as shown in the image below.

Start A/B Test

To start the A/B test, click on Start located at the top left corner of the page.

You have now commenced an A/B test on your store. Now you can monitor all the progress from your WordPress dashboard.

You can click on the Pause or Stop button located at the top left corner of the page to suspend or terminate the test.

With the A/B test, you will have data-backed evidence to create an accurate sales strategy, make evidence-based decisions and increase eCommerce sales.

Use Live Chat to Increase Ecommerce Sales

eCommerce allows stores to sell products to their customers online. However, at the heart of every efficient online business is reliable and responsive customer service.

Customer engagements boost sales for eCommerce businesses because of the urgent nature of most inquiries.

Therefore, one of the major customer relationship strategies that eCommerce can implement to boost its sales is live chat support.

Live chat is a tool that allows customers to engage with websites and receive feedback in real-time. It involves a direct chat between a customer service agent and a customer.

More than 52% of customers prefer live chat to other customer support channels such as email, phone and social media. Also, about 63% of shoppers who spend more than $250 online will prefer to buy from stores that integrate live chat.

Based on these facts, adding a live chat feature to your store in addition to other customer support channels can help you increase eCommerce sales.

How to Add Live Chat Support to Your Website with HubSpot

You can easily add live chat support to your website with HubSpot. HubSpot integrates well with different eCommerce platforms such as Shopify, OpenCart, and WooCommerce.

To add live chat to your WooCommerce store with HubSpot, follow the steps below.

First, navigate to Plugins >> Add New from your WordPress dashboard.

Search for ‘HubSpot’. The plugin will appear on the search result. Click on Install Now to install and click on Activate to enable the plugin.

Next, you will be asked to create a HubSpot account. Click Continue with Google to sign in with your Google account.

Once your account has been verified, click Continue to HubSpot Portal to return to your WordPress dashboard.

Now that you have verified your HubSpot account, you can proceed to add live chat to your site.

Navigate to HubSpot >> Live Chat. Afterward, click on Create Chatflow.

For the type of chat flow, choose ‘Live Chat.’

Scroll down to the bottom left corner of the page and click on Next > to proceed.

Choose where you want to receive the messages (inbox) and then choose your live chat language.

Scroll down to the bottom left corner of the page and click on Create.

Toggle on the Publish button to publish the chat flow on your website.

You have now successfully added the live chat feature to your store using the Hubspot plugin.

Live Chat integration on your store will improve customers’ confidence in your ability to help them in time. This will also enable you to increase eCommerce sales.

To get the most out of the HubSpot live chat, you can integrate it with Slack or Teams. You can check out this helpful doc that explains the HubSpot and Slack integration later.

Offer Multiple Payment Methods

Performing split tests and adding live chats can considerably improve your sales. However, the ability to receive payments from your customers is more important.

Therefore, using a single payment method for your eCommerce business is not advisable because it can deter many potential shoppers who don’t have the required payment details.

The payment process is one of the most important components of every eCommerce business. Therefore, failure to implement the right strategies can cause a high bounce rate at the checkout page.

You can add support for Apple Pay, and Google Pay (amongst others). This makes it easy for users with those accounts to easily checkout.

If you are on the WooCommerce platform, you can easily enable multiple payment methods by installing the ‘WooCommerce Payments’ extension by going to WooCommerce>> Settings >> Payments.

Once you install this extension, your customers will be able to checkout using different payment options such as Apple Pay, Visa, MasterCard and Google Pay.

This will boost sales and reduce bounce rates on the checkout page.

Other eCommerce platforms such as Shopify and Opencart also support multiple payment methods.

Make Use of Paid Ads to Increase Ecommerce Sales

Even big brands such as Google and Apple use paid ads. So why shouldn’t you?

Some believe you should only promote your store organically using SEO. While that is not bad, SEO alone will not get you the numbers you need. That’s why you need to pay to promote your store and products if you really want to increase eCommerce sales.

Paid ads, when done correctly, can improve your sales and boost your brand awareness.

There are different platforms to create paid ads. They include Facebook ads, Google Ads, Twitter Ads, and Bing Ads.

Choosing an ad platform depends on the type of products you are selling.

For example, Facebook is best for clothes and consumer products. It is also the most popular social media platform with 2.96 billion monthly active users.

Let us show you how to create ads with Facebook below.

How to Create Facebook Ads on WooCommerce

You need to install the Facebook for WooCommerce plugin to integrate Facebook with your WooCommerce.

To do this, navigate to Plugins >> Add New and then search for ‘Facebook for WooCommerce’. When the plugin appears on the search result, click on Install Now and then Activate to enable the plugin.

Now, go to Marketing >> Facebook from your WordPress dashboard. Once there, click on Get Started to configure the plugin.

You will need to Log in to your Facebook account. If you don’t have an account, click on Create a new account. The account creation process is fast and simple.

Once you are logged in, you will be redirected to your WordPress dashboard.

To create an ad, Navigate to Marketing >> Facebook. Click on Advertise and then choose your marketing goal.  Select ‘Get more website purchases’ to continue.

Next, add your ad description, image, headline, and button label.

Choose your ad budget and add your payment card details. After that, click on Promote Now to start the ad.

Your ad will now go live on Facebook and you will start receiving traffic from the world’s most-used social media platform. This has the potential to increase eCommerce sales if you do it properly.

Build an Email List to Increase Ecommerce Sales

Every subscriber is a potential buyer that you can persuade at different stages of your sales funnel.

Building an email list for your eCommerce is one of the best ways to create engagement with your customers. It provides an avenue to convert leads into customers and customers into long-term clients.

No wonder, most online businesses invest in quality email marketing. However, for you to kickstart email marketing for your eCommerce, you must first build an email list.

But what is an Email list?

An email list is a collection of email addresses that have permitted you to send them messages. These messages can be updates about your business, promotional offers, discounts, etc.

Email lists are mostly stored using online service providers such as MailChimp.

How to Build an Email List for eCommerce

There are many strategies out there for building email lists. However, most do not capture the complexity of the eCommerce business. Below we will highlight some eCommerce-specific strategies for building email lists.

Offer Discounts to Visitors: You can give discounts to first-time visitors to submit their email addresses in exchange for a reward. The image below from RoyalDesign shows a good example.

Offer Discount on the Checkout Page: Instead of targeting all your website’s visitors, you can segment discounts to important pages such as the checkout page. Moreover, about 70% of shoppers often abandon the cart at the checkout page. Therefore, it will be a good strategy to offer discounts on this page to reduce cart abandonment.

Take advantage of Black Fridays: It is important to plan your Black Friday strategy months before. You should prepare ad campaigns, discounts, and other incentives. This is one of the best times for you to get new subscribers.

Upsell Out of Stock Items: Another effective strategy to increase eCommerce sales is to promote items that are out of stock below a related item to create fear of missing out (FOMO). You can then add a notify me button where visitors will then enter their email to get a notification once the product is available.

Build Trust with Your Customers

For you to grow as an online eCommerce brand, you must grow beyond offering quality products and invest in building trust with your customers. Apple as a company has shown the high returns that building brand trust can have on a business.

When you build trust in your business, customers will be loyal to your business. They will also be willing to establish long-term relationships with your business. This will greatly boost your eCommerce sales.

Tips to Build Trust with Your Customers

Here are some ways to build customer trust.

Create a Clear Communication Strategy: Communication is one of the ways you can show your transparency, commitment, and care for your customers.

Display every important information about your products before customers make orders. Also, ensure sensitive policies such as your refund and return policies are clear and simple to understand. Your communication must alleviate all potential concerns.

Integrate Reviews and Testimonials: You should include reviews for your store and products on your website. Research has shown that up to 70% of shoppers check reviews before purchasing products. Originality.ai does it well by including testimonials from its social media pages.

Use Trust Badges: Trust badges include SSL certificates, money-back guarantees, payment security badges, and others.

Trust badges boost customers’ confidence in doing business with you. This in turn greatly influences conversion rates for your store.

Improve your Brand Awareness

Brand awareness in marketing is the extent to which customers recognize a product from other products. The awareness may be positive or negative. However, in most cases, it is positive.

Companies create brand awareness by investing in organic and paid promotion of their products to potential customers online and offline.

Whether you want to boost sales for your new eCommerce brand, or you want to revive an old brand, you must invest in brand awareness.

There are many ways to improve your eCommerce brand awareness. You can use paid ads to target specific demographics.

Another option is to pay influencers to promote and review your product on platforms such as Twitter.

You should also increase your engagement on social media platforms. After all, even established companies like Google do it.

Using brand awareness strategies such as social media marketing, charity, event sponsorship, and giveaways can help improve the popularity of your brand. This will lead to more trust in your brand and an increase in sales.

Simplify the Checkout Process

The checkout process or flow refers to the steps the customer takes from adding the products to the cart, entering shipping information, and choosing a payment method.

A report by Baymard Institute shows that about 70% of shopping carts are abandoned by potential buyers at the checkout page.

Therefore, eCommerce store owners must simplify the checkout process to reduce cart abandonment rates and boost their sales.

You must make it easy for customers to enter their shipping information. Remove unnecessary form fields and use automatic country and state selectors for forms. You can also add zip codes automatically to forms based on the city the shopper has selected.

For first-time shoppers, give them the option to store their payment and shipping details so that they can reuse them later.

Another important strategy is to be open about all hidden costs on the product page. This will help the shoppers to know the total cost of the product upfront.

You should also integrate multiple payment options and also provide Mobile NFC payments such as Apple Pay to make payments easier.

Use Cross-Selling and Upselling to Increase Ecommerce Sales

Cross-selling and upselling are some of the most effective ways to increase eCommerce sales. Cross-selling and upselling for eCommerce businesses involve offering related or complementary products to your customers.

To clarify, Cross-selling deals with recommending related products to customers in addition to the main product they have selected. For example, when a customer clicks on a laptop in your store, you can cross-sell a laptop bag to them. Below is an example from Amazon.

Upselling on the other hand involves recommending a premium version of the same product to the customer with a higher price tag.

For example, a laptop can contain different storage capacities for different prices. Amazon does a great job at upselling.

Implementing cross-selling and upselling strategies in your eCommerce business can greatly boost your sales. It can also increase the average order value and reduce customer acquisition costs. To implement upselling in WooCommerce, check our guide on the 7 best upsell plugins for WooCommerce to improve sales.

Showcase the Best Selling Products

Displaying your best-selling products is another smart marketing strategy to attract new sales. Since these products already have high conversion and are selling fast, showing these products to new or existing customers can help attract them to purchase the products.

Also, your top-selling items give an insight into products that are in demand at a specific period.

Jumia, a popular eCommerce store in Africa, adds its best-selling products to the most visible parts of its homepage as can be seen below.

Showcasing your best products boost your sales and help you capture the attention of customers to purchase trending products from your store. 

Increase Ecommerce Sales – FAQs

What is eCommerce Sales Strategy?

eCommerce sales strategy is a plan that an online store adopts to boost its sales and revenue. These strategies involve steps and techniques to attract new customers to a store and convert them into long-term buyers.

How to Increase Online Sales 2023?

The online sales landscape has changed in 2023. Therefore store owners must integrate modern strategies to boost their sales. Some of the ways you can increase online sales in 2023 include:

Enhance mobile experience: You must ensure your website is properly optimized to enhance the mobile experience. Remember mobile traffic represents more than 60%  of total website traffic for most sites.

Use AI Personalisation: Another strategy you can adopt to increase eCommerce sales in 2023 is to use AI to provide a custom experience for your customers. You can use this to recommend products and content to your customers based on their interests.

Implement Social Commerce: Social media is a big supermarket that should not be ignored. You should sell your products directly on social media platforms.

Conclusion

As an eCommerce business owner, your aim is to grow your profit. You can do that if you implement the right strategies to convert new customers into repeat customers.

While some eCommerce businesses are ‘smiling to the bank’, some are on the verge of shutting down due to low sales.

However, with the right strategies in place, you can optimize your sales process and bring your eCommerce business to its full potential. Thankfully, this post has provided some of the best 10 strategies to increase online sales in your store.

The post 10 Best Strategies to Increase Ecommerce Sales appeared first on FixRunner.com.

WordPress is a popular content management system used to create and manage websites. Although a robust website builder, WordPress doesn’t provide an out-of-the-box CRM solution. Fortunately, third-party tools like HubSpot make it incredibly easy to manage customer relationships in WordPress.

HubSpot is a marketing and content automation tool that improves lead generation and helps businesses grow their online presence to attract more customers.

But can you use HubSpot with WordPress? The answer is yes. You can use the HubSpot CRM system from your WordPress admin area. We’ll show you how to integrate and use the HubSpot WordPress plugin in this guide.

Content:

• Benefits of Using HubSpot With WordPress
• How to Integrate HubSpot on WordPress
  • 1. Install and Activate the HubSpot Plugin
  • 2. Create a HubSpot Account
• How to Use HubSpot Features on WordPress
  • 1. Contacts
  • 2. Forms
  • 3. Live chats
  • 4. Emails
• Tips For Getting the Most Out of Your HubSpot Integration
  • Monitor Performance
  • Connect Third-party Apps
• Conclusion

Benefits of Using HubSpot With WordPress

HubSpot is a favorite Customer Relationship Management (CRM) tool for WordPress websites. Some of the reasons people use HubSpot include:

Integrated marketing platform: HubSpot provides all-in-one sales, marketing, contact management, and customer service tools. These tools help online businesses to make their operations more efficient and profitable. You can use Hubspot to manage email marketing, create a blog post, and manage your social media from a single dashboard.

Seamless integration: HubSpot offers powerful features businesses can leverage to capture leads. You can create signup forms, popups, and landing pages to increase conversion rates and turn visitors into leads.  If you use a WordPress hosting platform such as  WP Engine, you will get this integration by default.

Marketing automation: HubSpot’s powerful marketing software makes it easy to automate the inbound marketing operations of your online store. You can set up automated workflows that respond based on user actions.

Analytics and reporting: HubSpot has powerful features that websites can use to track online traffic, performance, and leads. HubSpot Analytics tools help online businesses to make data-driven decisions when creating a marketing campaign. 

How to Integrate HubSpot in WordPress

You can integrate HubSpot and WordPress by following the steps below:

1. Install and Activate the HubSpot Plugin

HubSpot integration with WordPress is available via the HubSpot plugin, which can be installed and activated from the WordPress plugin directory.

To install the HubSpot plugin, log in to your WordPress dashboard and navigate to Plugins >> Add New.

Locate the search bar at the top right and type ‘HubSpot’. Next, HubSpot will appear on the search result. Click on the Install Now button next to the plugin name to install the plugin.

Once the installation completes, the button changes to ‘Activate’. Click on this button to activate the plugin.

2. Create a HubSpot Account and Connect It to Your Website

After activating the HubSpot plugin, you will be required to create a HubSpot account which will be linked to your company website.

To start, enter your email address and name, then click Next to continue. Alternatively, you can sign up using the Continue with Google option.

Side note: If you already have a HubSpot account, click the Sign in here link to login and connect your account.

Now, you’ll need to enter basic information about your business, including your company’s name, job role, company size, and website. Hit the Next button after entering each detail to continue.

Next, select the ‘I have never used a CRM’ option to proceed. If you are familiar with HubSpot CRM, you can choose the second or third option as it applies to you.

After that, HubSpot will send a verification code to your email. Open your email, copy the code, and paste it into the text box. Click Verify email to proceed.

Next, create a strong password for your HubSpot account.

Finally, choose where you want your data to be hosted. The two regions available are the EU and US. We recommend choosing the one that is close to your region.

Once you choose a host region, click Create Account to complete your HubSpot account creation process.

HubSpot needs to verify they are dealing with a human as an extra verification step. Click the reCAPTCHA button to solve the challenge, and then click Continue.

Your HubSpot account is ready. However, you need to connect it to your WordPress site to use the features available on the platform.

To connect your HubSpot to WordPress, click Connect website from the configuration page. This process will run automatically.

HubSpot is now connected to your WordPress site, and you can enjoy all the features HubSpot CRM offers.

How to Use HubSpot Features in WordPress

To get the most out of your HubSpot WordPress integration, you must know how to use some essential features of HubSpot.

Although you could get the help of WordPress experts, it is still important to learn how to use the following tools HubSpot offers.

• Contacts
• Forms
• Live chats
• Emails

Managing HubSpot Contacts in WordPress

The HubSpot contact section contains information about customers that interact with your website.

From the contacts page, you can create and manage your contacts and also sync contacts from other sources.

You can access the contacts page by navigating to HubSpot >> Contacts. From there, you’ll be able to create contacts and manage your existing ones.

There are 2 ways you can add contacts; either by adding them manually or by importing the contacts from an external source.

Adding Contacts Manually

You can add contacts individually on HubSpot from your WordPress dashboard. To do that, follow the steps below:

First, navigate to HubSpot >> Contacts and then click Create contact.

After that, enter contact information such as name, email, phone number, etc. Then click on Create to create the contact.

You can modify the form fields to match the information you intend to collect by clicking Edit this form.

Importing Contacts to HubSpot Automatically

Manually adding contacts can be slow and inefficient for most businesses. HubSpot provides an import function that allows you to import contacts from an external file.

To import contacts, navigate to HubSpot >> Contacts from your WordPress admin area. Then click on the Import button at the top right.

Importing contacts can be done by either importing a data file from your computer or by using a HubSpot Addon such as Google Contacts, MailChimp, and Intercom. For this guide, we’ll import contacts from a CSV file.

Import Contacts From a CSV File

To import contacts files from your computer to your HubSpot account, click the Start an import button.

Next, select the File from computer option and click Next to proceed.

Select the number of files you wish to upload. You can upload multiple files in different formats. For this tutorial, we will upload one file with data from 50 customers in CSV format.

Click the One file option and then click Next to continue.

Next, select whether your contact files contain one or multiple objects. In HubSpot, objects are the type of relationships.

HubSpot objects include contacts, tickets, deals, and companies. If you are importing only one object (e.g. contacts), click One object and then click Next to proceed.

Select the type of object you want to import. In this case, we are importing a CSV file that contains the contact information of potential customers or leads. Select Contacts and click Next to continue.

Next, click on choose a file to upload the CSV file. After that, click Create new contacts if you are creating these contacts for the first time. Choose the language of the document and then click Next to continue.

The imported data will be mapped to the appropriate HubSpot property, and you can modify this mapping if needed. Click on Next to proceed.

Finalize your contact import by ticking the agreement checkbox and then click Finish import.

You can now access the HubSpot contacts by navigating to HubSpot >> Contacts from your WordPress dashboard.

Managing HubSpot Forms in WordPress

You can create and insert different types of forms such as a contact form, job application form, and event registration form. With these, you can use HubSpot to capture leads, register event attendees, and collect customer feedback.

To create a form, login to your WordPress dashboard and then navigate to HubSpot >> Forms.

In the forms page, locate the Create a free form button at the top right corner of the page and then click on it.

Next, choose the type of form you want to create based on your specific need. For this tutorial, we will create a simple dropdown form. Select the Dropdown banner option and then click on Next to continue.

After that, customize your form settings and choose a callout text, CTA button, theme color, and form link. Click on Next to proceed.

You can make other changes to your form by further customizing the settings from this dashboard.

Once satisfied, click the Next button until you complete the form configurations.

Your HubSpot form is now ready to be published. You can edit the form name and then click on Publish to make the form live on your website.

Your form is now live on your website and will show as a popup form when a user visits your site.

When a new subscriber enters his email, you will receive a notification and an email informing you about it.

To manage your WordPress forms, head back to your WordPress dashboard and navigate to HubSpot >> Forms. From there, you can view and manage your forms and popups and also monitor views and forms submissions.

Live Chats

HubSpot LiveChat allows you to communicate with your website visitors in real-time. You can create chat flows that match your brand style and identity using the HubSpot live chat software.

To enable LiveChat on your website, follow the steps below:

First, navigate to HubSpot >> Live Chat from your WordPress dashboard and then click on the Create chatflow button.

There are different types of chatbots you can create. Depending on your needs, you can create a simple chatbot with a knowledge base, or an offline chatbot.

For this tutorial, we are creating a simple chatbot. Select the Live chat option, then scroll down and click Next to continue.

Click the Create button to create your chatbot.

Your chatbot is now ready to go live. You can enable the chatbot by toggling ON the enable switch at the top right corner.

HubSpot live chat is now successfully activated on your WordPress website. You’ll be able to interact with your customers in real-time.

Monitoring and Responding to Live Chats

You can monitor and respond to live chat and chatbot prompts from your HubSpot account.

HubSpot typically sends a notification via email when a new message is sent. You can view and respond to messages from the inbox section of your HubSpot account.

To do that, log in to your HubSpot account using the details you created earlier in this tutorial.

Once logged in, click on the Conversation dropdown menu and then click on Inbox.

You can reply to messages and inquiries from the inbox page using the live form created in your blog. To respond to a chat, first select the chat you’d like to reply to. This will open up a chat box where you can enter your reply. After you’ve added your reply, click Send to reply.

Managing Emails With HubSpot and WordPress

HubSpot’s email tool allows you to send personalized emails to your customers based on their interests and demography.

You can use emails to target customers and influence them to take action or notify them about a new product or general business updates.

To access this feature, go to HubSpot >> Email from your WordPress dashboard. On the ‘Marketing Email’ page, you can create an email and send it to your existing contacts by clicking Create email at the top right corner.

Alternatively, you can connect to external providers like Mailchimp and import your existing contacts and email workflow from those platforms.

Clicking the Create email button will require you to select the type of email you want to send. There are three available options: Regular, Automated, and Blog emails.

For our example, we’ll choose the Regular email option. However, you can select one of the three according to your needs.

Side note: You’ll need to upgrade your HubSpot account to use the Automated option.

After selecting the Regular option, you’ll see a list of ready-made email templates that you can use for your email campaigns.

Customizing Your Email Message

We will be sending a welcome email to our new customers. Click on the Welcome option.

Next, upload your logo by clicking the Company logo text and selecting your logo from the WordPress media library. Next, customize the message you’d like to send to your users. Lastly, click Review and send to proceed to continue.

You’ll be required to add recipients and provide information about your business. Click on each of the required options to fill in the information.

For recipients, you can choose from your existing contacts or import new ones if you have not done so.

Once done, you can click Preview to see how your email will look. When you’re ready, click Send to send the email.

HubSpot allows you to view the performance of each email sent through your HubSpot account. To do that, navigate to HubSpot >> Email and click on the email you want to view.

You’ll see the total emails sent, open rate, click-through rate, and other vital information that will help track the performance of your business emails.

Tips for Getting the Most Out of Your HubSpot Integration

Here, we’ll share some useful tips to help you maximize your WordPress HubSpot integration.

Monitor Performance

You can use the HubSpot reporting tool to monitor the performance of your emails, forms, and other marketing activities.

To view your reports, head to HubSpot >> Reporting for a general overview of your contact performances. This will help you to know what’s going great and what to improve.

Connect Third-party Apps

The HubSpot app marketplace allows you to install third-party tools to help make your WordPress HubSpot integration more effective.

So to add a third-party app to your HubSpot Integration, you’ll first need to log in to your HubSpot dashboard. Next, click on the Marketplaces icon and then select App Marketplace.

After that, enter the name of the application you want to install into the search box and then click on it when it shows up. You can install third-party apps such as WP Fusion, Google Analytics, Google Calendar, Mailchimp, etc.

Conclusion

To sum up, WordPress HubSpot integration will help improve your customer relationship management process. Optimizing your marketing and outreach plan will attract more visitors and potential leads to your website.

In this tutorial, we’ve shown you how to integrate HubSpot and take advantage of its features to improve customer relationships on your WordPress website.

Using a CRM plugin on your WordPress site improves your workflow and helps grow your online business. If you’d like to learn more, check out our tutorial on how to grow your business online with WordPress.

The post WordPress HubSpot Plugin – How To Integrate It appeared first on FixRunner.com.

In this tutorial, we’ll show you how to connect Clarity and WordPress for better analytics. Before that, let’s first understand what Microsoft Clarity is and how it compares to Google Analytics.

Content:

• What is Microsoft Clarity?
• Microsoft Clarity vs Google Analytics
• How to Connect Microsoft Clarity and WordPress
  • Using Microsoft Clarity Plugin
  • Manually Adding Verification Code
• Linking Google Analytics and Microsoft Clarity
• Frequently Asked Questions
• Conclusion

What is Microsoft Clarity?

Microsoft Clarity is a free website analytics tool provided by Microsoft. It helps digital marketers and website owners to understand user behavior on their websites.

Further, it provides heatmaps and session recording, allowing website owners to see how users interact with their website. You can also see where they click and what they do while on your website.

Heatmap tracking shows a visual report of how users interact with your website. They also show links they click on and mouse scroll activity.

Session recording also shows you how users interact with your website. These recordings show session duration, the total number of clicks, and the number of pages the user visited.

Above all, both information can help you improve user experience on your website. And this in turn can reduce bounce rate and improve your website’s ranking on search engines.

Microsoft Clarity offers valuable insights into how visitors interact with your website. To keep your analytics integrations functioning optimally, our WordPress care plans provide regular updates and technical support, ensuring that tools like Clarity are always delivering accurate data.

Microsoft Clarity vs Google Analytics

Microsoft Clarity and Google Analytics are both free web analytics tools. They are used to track and analyze website traffic and user behavior.

Google Analytics is a widely used platform that offers a range of features. Some features include; audience demographics, conversion tracking, and integrations with other Google products. Google Analytics is a free tool; however, it has a premium version that offers more features.

Microsoft Clarity, on the other hand, is a newer analytics tool. It focuses on providing real-time reports on user experience and site performance. Clarity offers features like session replay and heatmaps. It is also free to use.

Microsoft Clarity focuses on user interaction and heatmap tracking. In contrast, Google Analytics tracks every aspect of your website.

The major edge Microsoft Clarity has over Google Analytics is heatmap tracking. Google Analytics currently does not provide heatmap reports.

You can also link your Analytics account to Microsoft Clarity. This allows you to see Google reports from your Clarity dashboard.

How to Connect Microsoft Clarity and WordPress

There are 2 ways to link Microsoft Clarity with your WordPress installation. You can manually add the analytics code to your website or use a plugin to automatically link your website.

Regardless of your chosen method, you’ll first need to create an account on Microsoft Clarity.

To start, go to the Microsoft Clarity website and click on Sign up – it’s free!

Next, you can sign up using your Microsoft, Facebook, or Google accounts.

For this example, we’ll use the option to Sign in using Google. But you can use any of the available options. After choosing the Google option, you’ll need to choose the account you wish to use to sign up.

Once you’ve chosen a Google account, it will redirect you to the Clarity website, where you’ll need to confirm your email address. Accept the Terms of use and click Continue to proceed.

Next, you’ll need to enter a name for the Clarity property you want to create. Under “Website URL”, enter your WordPress site’s address. Then click on Add new project to continue.

Now, you need to choose a means to install the tracking code on your WordPress site. We’ll show you how to do this manually and using a WordPress plugin.

Using Microsoft Clarity Plugin

To install Microsoft Clarity analytics, log in to your WordPress admin dashboard, then go to Plugins >> Add New. In the search box, type in “microsoft clarity”. Click the Install Now button next to the plugin name.

Once the installation completes, click on Activate to activate the plugin.

Next, click on Settings >> Clarity to access the plugin’s settings page. Here, click on the Sign in button to log in to your Microsoft Clarity account.

Once you click on it, you need to sign in using the Google account you used to set up your Microsoft Clarity account.

After you’ve done that, you’ll see a notice that your clarity project has been integrated. To see your clarity reports, click the Go to Clarity project button below the Clarity Project ID.

On your Clarity dashboard, you’ll see a notification that Clarity has been installed using WordPress. You can optionally take the Clarity tour, read blogs and watch video tutorials to understand how it works.

You may not see any report on your Clarity dashboard because it’s a new setup. It usually takes 24 – 48 hours before your site data starts showing on the Clarity website.

Side note: The Microsoft Clarity plugin is mainly used for verification purposes. It doesn’t show clarity analytics in WordPress.

Manually Adding Verification Code

You can manually add the Microsoft Clarity verification code to your WordPress site if you don’t want to install additional plugins to your website.

For this, log in to your Microsoft Clarity account, then go to Setup >> Installation methods to access available options. Here, select the Get tracking code option.

Next, you’ll see some code snippets you need to add to your website’s header. The code also includes your project ID. Click the Copy to clipboard button to copy the code.

After copying the code, head back to your WordPress dashboard. You’ll need to edit your website’s theme file to add this code.

You can use a plugin such as WPCode (formally Insert Header and Footer) to quickly add the code snippet to your header.

After installing and activating the plugin, go to Code Snippets >> Header & Footer. Here, paste the clarity tracking code you copied into the Header block, then click on Save Changes.

Once you’ve added the code, you’ll start seeing reports on your Microsoft Clarity analytics dashboard.

Note: It may take up to 48 hours before data starts to appear on the Microsoft Clarity website.

Linking Google Analytics and Microsoft Clarity

If you’d like, you can also link your Microsoft Clarity account with your Google Analytics property. This can be useful for accessing your WordPress sites’ reports from a single dashboard.

To link your GA account, log in to your Clarity dashboard, then click on Setup. Next, scroll down and select Get started in the Google Analytics integration section.

After clicking on it, you’ll need to choose the Google account you used to install Google Analytics on your WordPress site.

Next, you’ll need to grant Microsoft Clarity access to your Google account and analytics data. Click Continue to proceed.

Once you’ve granted the required permissions, you’ll see an overlay to choose a Google Analytics property. Select the website you’d like to link and click the Save button.

You should see a Connected status in the Google Analytics integration section.

When you click on the Google Analytics tab, you’ll see reports from your Google Analytics account.

Frequently Asked Questions

Here, we’ve answered some top questions about integrating Microsoft Clarity with WordPress.

How do I add Microsoft Clarity to WordPress?

There are different ways to add Microsoft Clarity to WordPress. If you’d like to automatically set up your website, use the Microsoft Clarity plugin. Alternatively, you can copy the Microsoft Clarity verification code, then add the code to your website’s head tag.

Does Microsoft Clarity slow down your site?

It doesn’t slow down your website. The code you’re required to add is for verification purposes alone. It doesn’t block your website from serving web pages to users.

How do I integrate Microsoft clarity on my website?

To integrate Microsoft Clarity with your website, you’ll need to add it to your Clarity dashboard. It will generate a verification code for you. You’ll need to add the Microsoft Clarity code to your website’s code base. Ideally, this code should be placed between the opening and closing <head> tag.

Is Microsoft Clarity a free tool?

Microsoft Clarity is a free analytics tool that shows website owners real time reports about their website performance. It is a free alternative to Google Analytics, providing session reports about each user interaction on your website.

Conclusion

To sum up, the Microsoft Clarity analytics tool is useful for website owners and content marketers. It provides insights that help you track your web pages and see how users interact with your pages.

This guide explained what Microsoft Clarity means and how it compares with Google Analytics. We then showed you how to set up Microsoft Clarity on your WordPress website to track your URLs.

Integrating Microsoft Clarity with WordPress is a great way to track user behavior, but maintaining this integration over time requires consistent attention. With Fixrunner’s WordPress support services, you’ll have the ongoing support needed to keep your analytics and overall site in top shape.

Would you like to see how visitors interact with your website from your WordPress admin area? Check our WordPress visitor tracking tutorial to learn how. Also, check our beginners guide to WordPress SEO for tips on improving your website’s ranking.

The post How To Connect Microsoft Clarity and WordPress for Better Analytics appeared first on FixRunner.com.

You can better understand your website visitors by knowing where they come from and the pages they spend time on. If you have an online store, it can be useful for product recommendations to users based on their demographics.

So in this tutorial, we’ll discuss the benefits of tracking website traffic in WordPress. After that, we’ll show you how to enable visitor tracking in WordPress using an analytics plugin.

Content:

• Benefits of Tracking Your WordPress Site’s Visitors
• How to Track Website Visitors in WordPress
  • Install an Analytics Plugin
  • Connecting your Website with Google Analytics
  • Tracking Your WordPress Site Traffic
• Frequently Asked Questions
• Conclusion

Benefits of Tracking Your WordPress Site’s Visitors

There is a saying that you can’t grow what you cannot measure. Knowing where your visitors are coming from and the posts they interact with can help with your marketing campaign.

Some visitor tracking tools can show you where users access your website. Also, they are showing the device they’re using to view your website pages. If you know the region they’re accessing your website from, you can personalize content for users based on their location.

Additionally, tracking visitors will show you the source from which the users access your website. For example, you can see if your posts perform well on search engine result pages.

You can also see the number of websites referring users to your sites. This can be useful for link-building purposes.

How to Track Website Visitors in WordPress

To track your website visitors, you need a WordPress analytics plugin. Jetpack shows analytics and pageviews for your WordPress website. But it’s useful if you’re already using the plugin.

It is overkill for you to install this plugin just to track your website visitors. Fortunately, some plugins are specifically built to provide analytics reports about your website traffic and visitor statistics.

For this tutorial, we’ll use the Site Kit by Google plugin. This plugin connects your website to Google Search Console and Google Analytics. It provides real-time metrics about your website performance.

The MonsterInsights plugin is also a good WordPress analytics plugin. However, the free version is limited. You’ll need to upgrade to a premium plan if you’d like to see Search Console reports and eCommerce tracking data from your WordPress dashboard.

Install an Analytics Plugin

To enable visitor tracking on your WordPress site, you’ll need to install and activate the Site Kit by Google plugin.

For this, log in to your WordPress admin area, then go to Plugins >> Add New. On the search box, type in ‘site kit’. The Site Kit by Google plugin should appear in the search results.

Next, click on the Install Now button next to the plugin name. After installing the plugin, the button changes to ‘Activate’. Click on this button to activate the plugin.

Connecting Your Website With Google Analytics

After installing and activating the plugin, you’ll need to connect it to your Google account before you can start tracking your WordPress site visitors.

For this, go to Site Kit >> Dashboard to access the plugin’s settings page. Here, tick the ‘Connect Google Analytics as part of your setup’ checkbox. After that, click Sign in with Google.

Next, you’ll need to select a Google account. This should be the one you’d like to use for Google Analytics.

After that, click Continue to grant Site Kit the necessary permissions to access your Google account.

Once done, you’ll need to verify ownership of your website. In most cases, this process automatically completes when you click the Verify button.

If you’ve previously verified your account with Google search, you’ll see a confirmation that you’re already verified. Click Next to continue.

To enable metrics on your WordPress dashboard, click the Allow button.

Next, you’ll need to add your website to Google Search Console. For this, click on the Set up button. Google will automatically create a new property for your website on Search Console.

If you’ve previously added your website to Google Search Console, Google should also notify you that your site is already added. Click Next to continue.

Now, you need to set up your website on Google Analytics. For this, click Next to begin the setup process. This would redirect you back to your WordPress dashboard.

Setting Up Google Analytics

On the WordPress dashboard, you can either create a new Google Analytics property or select from your existing properties. This would allow you to see visitor tracking reports from Google Analytics on your WordPress admin area.

You can choose your analytics property if you’ve set up Google Analytics on your website. After that, you’ll need to choose the GA4 property on your account. Please check this tutorial if you haven’t created a GA4 property for your website.

After choosing the GA4 property, click the Configure Analytics button to complete the setup. You should get a success message afterward. You can click the OK, Got it! button to return to the Site Kit dashboard.

Side note: If you chose the option to create a new analytics property, it would automatically fill out the required fields with your website details. When you’re ready, click the Create Account button and follow the prompt to authorize your Google account.

Please check our guide to setting up Google Analytics in WordPress for a complete walkthrough.

After completing the Google Analytics account setup, it will take a while (approximately 48 hours) before you’ll start seeing tracking data.

Tracking Your WordPress Site Visitors

After some days, you’ll start seeing real time reports on the Site Kit dashboard in your WordPress admin area. You’ll see the number of users your website has over a period of time. It’ll also show you the channels users are accessing your website from.

To see where users access your website from, select the Location tab. It uses the visitor’s IP address to detect their location.

You can also keep track of the devices visitors access your website from by selecting the Devices tab.

Scrolling down to the Content section, you’ll see how your website performs on search result pages, as well as the total number of clicks you receive over a period of time.

Below the search analytics overview, you’ll see the top queries your site is ranking for. This can be useful to improve your WordPress SEO rankings.

Scrolling down further, you’ll see your top-performing pages and the number of clicks each has on Google search. This can be useful if you want to promote some of your products or services on top-performing pages.

You’ll also see the session duration and the bounce rate of each page from here.

The Site Kit by Google plugin also shows PageSpeed Insights data. This metric can be useful for improving your WordPress site’s speed.

To view more insights about your traffic sources and event tracking, we recommend using the Google Analytics dashboard. To learn more, please check our Google Analytics and GA4 tutorials.

Frequently Asked Questions

Below, we’ve answered some top questions about tracking website visitors in WordPress.

How can I track who visits my WordPress blog?

The easiest way to track your website visitors in WordPress is by using a Google Analytics plugin. Plugins such as MonsterInsights, Site Kit by Google, WP Statistics, and Jetpack provide analytics about your website performance.

How are visitors counted in WordPress?

Most WordPress analytics plugins count the unique visitors accessing your website from various channels such as organic search, social media, etc.

How can I track website visitors?

To track your website visitors, you’ll need to set up Google Analytics on your WordPress site. Then install an analytics plugin to view real time reports from your WordPress admin dashboard.

Conclusion

As a website owner, knowing how visitors access your website can help you make better marketing decisions to grow your business. This metric can also help you to improve your website’s SEO rankings.

In this guide, we explained the benefits of tracking your website visitors. We then showed you how to track visitors using analytics plugins for WordPress.

If you’d like to track your website URLs, check our beginners guide on using UTM parameters to track your URLs in WordPress.

The post A Complete Guide to Setting Up WordPress Visitor Tracking appeared first on FixRunner.com.

Would you like to safely switch from Universal Analytics to Google Analytics 4 in WordPress?

Google recommends that site owners migrate to this newest release before July 1st, 2023. This is because Universal Analytics will stop tracking web data and generating reports.

In this complete guide, we’ll explain what Google Analytics 4 is and why you should switch to the latest version of GA4. You’ll also learn how to migrate safely to Google Analytics 4 in WordPress.

Content:

• What is Google Analytics 4?
• Google Analytics 4 vs. Universal Analytics
• Why You Should Switch to GA4
• How to Switch to Google Analytics 4
  • Creating GA4 Property
  • Adding Tracking Code to WordPress
  • Setting Up Dual Tracking in WordPress
• Frequently Asked Questions
• Conclusion

What is Google Analytics 4?

Google Analytics 4, also known as GA4, is the latest version of the digital analytics tool. It was launched in October 2020 and integrates directly with media platforms to drive more sales to your web and mobile apps.

GA4 provides more accurate reports for businesses while protecting user privacy. Best of all, it allows you to track web and app data on a single analytics property.

With the new GA4 dashboard, you can track the entire user journey. For instance, you can see the page users access your website from, and the actions performed while on your site. You can also see where they go after making a purchase or abandoning their cart.

Further, Google Analytics 4 offers controls that help digital marketers and website owners to comply with GDPR. With the consent mode, you can control the behavior of Google tags based on the user’s preferences.

Below are some default data collection types that GA4 keeps track of.

• Total number of users
• Statistics of each user’s session
• Approximate user location (Geolocation)
• Browser and device information

GA4 vs. Universal Analytics

The notable difference between GA4 and Universal Analytics is that GA4 reports activities on your website and app from a single analytics property.

Additionally, Google Analytics 4 has a new look. The new dashboard comes with advanced features that enable you to create custom events. You can use the event parameter to track activities that matter to your business.

Pageviews were the most important metric on Universal Analytics. However, with the new Google Analytics 4, all measurements are events. Instead of generic data, you can customize your data to generate custom metrics in Google Analytics 4.

In addition, the new Google Analytics has a dedicated menu for advertising. This means you can track your ad performance from the advertising menu. This can be helpful if you run search ads using the Google Ads platform on your website or mobile app.

GA4 also integrates well with Google Data Studio. This allows you to create responsive dashboards to represent your Google Analytics 4 reports.

Why You Should Switch to Google Analytics 4

The main reason why you should switch to GA4 is that Google plans to retire the old Universal Analytics dashboard by July 1st, 2023.

When this happens, Universal Analytics will stop receiving reports in your analytics dashboard. You will lose any historical data from the UA because Google will not migrate old data from Universal Analytics to the new Google Analytics 4.

Aside from that, Google Analytics 4 also comes with a host of new features that make tracking your website performance easier.

For starters, Google Analytics 4 allows cross-platform tracking. This saves you from creating multiple properties for tracking your sites and apps.

Additionally, GA4 uses Events instead of session-based data to track user interaction. This leads to more accuracy and better data tracking. You can access the events through Life cycle >> Engagement >> Events.

You’ll see more information about a particular event when you click on it. GA4 will list all the pages accessed through that medium and the time users spend on a specific page.

If you are still new to GA4, we’ll show you how to enable dual tracking on your WordPress site. That way, you can access your Universal Analytics and Google Analytics 4 reports from your WordPress admin dashboard.

How to Switch to Google Analytics 4 in WordPress

Now you know what GA4 means and why you should switch from Universal Analytics to GA4. We’ll walk you through the steps to safely migrate to Google Analytics 4.

Sidenote: We assume you already have Google Analytics enabled on your website and are looking to switch to GA4. But if you don’t have a Google Analytics account, please refer to our guide to learn how to create and link GA in WordPress.

Creating a Google Analytics 4 Property

To start, you’ll need to log in to your Google Analytics account and click on Admin on the bottom section of the page.

On the “Admin” tab, you’ll see details about your existing UA property. There is also a link to set up GA4 on the page. To proceed, click on GA4 Setup Assistant.

Here, you’ll have two options. You can either connect to an existing GA4 property or create a new one. Since we are just getting started, we’ll create a new analytics property. For this, click on Get Started below the ‘I want to create a new Google Analytics 4 property’ option.

A new popup will appear with details of the installation process. To create a GA4 property, click on the Create Property button.

You’ll see an alert that Google Analytics 4 has been connected. To access the GA4 dashboard, click on Go to your GA4 property.

It will open the Admin page for the new GA4 property in a new tab. Here, you can continue configuring your new dashboard.

If you used the Global site tag to add Google Analytics to your WordPress site, you don’t need to do any extra configuration. It will automatically update your site settings to include the new GA4 tag.

However, if you need to add the tag to your website, follow the steps below.

Adding Tracking Code to WordPress

There are 2 ways to add the tracking code to your WordPress site: Manually add the code to your theme’s header or use an Analytics plugin to automatically add the code to your website. We’ll cover both methods here.

Using MonsterInsights Plugin

MonsterInsights is an analytics plugin that lets you connect your website to Google Analytics. With this plugin, you won’t need to manually add the tracking code to your WordPress site.

To get started, you’ll need to install and activate the MonsterInsights plugin on your website. Once the installation completes, you’ll be taken to the setup wizard page.

Alternatively, you can access the setup wizard by going to Insights >> Settings. Then click on Launch Setup Wizard to begin the process.

On the “Setup Wizard” page, you’ll first need to select your website type and then click on Save and Continue.

Next, you’ll need to connect your website with Google Analytics. For this, click on the Connect MonsterInsights button to continue.

After that, you need to choose the Google account linked to your GA4 property.

Next, click Allow to grant MonsterInsights permission to access your Google account.

Once your account is connected, you’ll see all your Google Analytics properties. You need to select the GA4 property you created from the dropdown. After that, click on Complete Connection.

The rest of the process is straightforward. Simply click on Save and Continue to complete the setup.

That’s it. You’ve successfully added your GA4 property to your WordPress site.

Manually Adding the Tracking Code

Before adding the tracking code to your WordPress site, you’ll need to copy the code from your Google Analytics 4 property dashboard. For this, go to the Data Stream section. Here, you’ll see all your web and app data streams. To proceed, click on your website’s data stream.

When you click on it, a popup with installation instructions will appear. Under the “Google tag” section, click on Configure tag settings.

Next, you’ll need to click on the Installation instructions button to continue.

On the ‘Install Manually’ tab, you’ll see your GA4 tracking tag. You can copy the code by clicking on the Copy icon.

You’ll need to add this code to your website’s <head> tag. You can use a plugin such as WPCode (Insert Headers and Footers) to manually add the Google tag to your theme’s header.

After installing and activating the plugin, go to Code Snippets >> Header & Footer to access the plugin’s settings page.

Within the “Header” block, paste the code you copied from Google Analytics. Once that is done, be sure to click the Save Changes button.

Sidenote: After adding the code, it will not fill the GA4 analytics dashboard with old data from Universal Analytics. It will start populating future data moving forward.

Accessing Both Properties

You can still access both Google Analytics 4 and Universal Analytics properties from your GA dashboard. To switch between them, click the Select Property dropdown and choose between the GA4 or UA property.

Setting Up Dual Tracking in WordPress

With the MonsterInsights plugin, you’ll be able to track Universal Analytics and Google Analytics 4 metrics from your WordPress dashboard.

To set this up, log in to your WordPress dashboard and then go to Insights >> Settings to open the plugin’s settings page.

On the “General” tab, you’ll need to enter your UA tracking code in the “Dual Tracking Profile” box.

You can get the UA tracking code from your Google Analytics dashboard. When you click on the Select Property dropdown, you’ll see the tracking ID next to the property name.

Alternatively, you can click on the Tracking Code option within the UA property and copy the code from the preview section.

After adding the code to your WordPress website, be sure to click the Save Changes button.

Frequently Asked Questions

These are answers to some of the questions users asked about the new Google Analytics 4 tracking tool.

Is Google Analytics 4 better?

Yes. With Google Analytics 4, you get more tracking options. This is helpful for eCommerce tracking as you’ll be able to track your visitor’s activities and know what they like.

Is Google Analytics 4 free?

Google marketing platform is free for all, regardless of your business size and the type of content you share. And you can create unlimited GA4 properties on your analytics account.

Can I run GA4 and Universal Analytics on the same account?

For now, you can continue tracking using both analytics tools. However, Universal Analytics will stop receiving reports by July 1st, 2023. So it’s best to start collecting data in your new GA4 property.

Should I switch to Google Analytics 4?

The simple answer is Yes. Google plans to retire the old Universal Analytics. When it stops processing data, you won’t be able to track your website traffic using UA. You’ll lose historical data even after migrating to GA4.

Conclusion

To sum up, the new GA4 comes with many useful tools for content marketers. It enables you to track reports for your website and mobile application using a single property.

Aside from the additional tracking option available in Google Analytics 4, You need to migrate if you hope to continue tracking analytics data on your WordPress site.

In this guide, we have shown you how to migrate to GA4 and begin tracking website performance with the new tool.

Google Analytics helps you understand your visitors’ behavior when browsing your website. If you want to track your WordPress URLs, check out this guide to learn how to use UTM to track URLs in WordPress.

The post How To Safely Switch To Google Analytics 4 in WordPress appeared first on FixRunner.com.

A good business development strategy is to take your business online (if you haven’t done so already). But if you are already online, using the wrong platform that isn’t business-friendly can impede your growth. WordPress is a recommended platform for small and large businesses.

It is a free CMS for building and managing business websites and eCommerce platforms. It provides you with everything a growing business needs to succeed at an “almost free” price.

In this guide, we’ll look at 11 ways to use WordPress to grow your business quickly. Additionally, we will highlight four tested business growth strategies that should be at your fingertips as a business owner.

Content:

• The Hard Question – Should You Grow the Business?
• 11 Ways to Grow Your Business With WordPress
  1. Keep Your Website Simple
  2. Optimize Your Website Speed
  3. Be Easily Accessible
  4. Optimize Your Website for High Conversion
  5. Build Promotional Lists for Marketing Campaigns
  6. Use Content Marketing to Drive Organic Growth
  7. Learn, Practice, and Invest in SEO
  8. Grow Your Business on Social Media
  9. Ensure a Pleasant Customer Experience
  10. Utilize the Fear of Missing Out (FOMO)
  11. Take Calculated Risks: Use Analytical Tools for Data-Driven Decisions
• Bonus Information – The 4 Business Growth Strategies?
  • Market Penetration
  • Product Development
  • Market Development
  • Diversification
• Conclusion

The Hard Question – Should You Grow The Business?

To grow your small business, you first need to consider if it is ready for growth. Investing your time and money into a business is a bad idea without first considering its potential.

If your business is new, with little data, you may want to observe it for some time. This will allow you to see how it progresses to avoid growing too soon.

Market Potential

To determine if your business is ready for growth, you need first to consider that your niche market is growing. Suppose there is potential for growth in your business industry. You can tailor your resources towards that to ensure success.

An industry with no booming future insight might not be a place to spend your time and resources on. You will be competing with established businesses that are almost impossible to beat.

You will likely be pumping your resources into a market that may soon become obsolete. So unless you have an innovative business model in that niche, you want to thoroughly introspect to decide if you’re betting on the right horse.

Consider Your Budget

This is not necessarily a huge barrier to growth if you manage your business with WordPress. Most of the tools you need are available for free. But you still need money to keep your business running in case of a sudden surge in demand.

Therefore, you need to consider the cash inflow from other sources besides the business. The money from other sources should be enough to manage your business for a few years to prepare for growth.

Consider Your Target Market

If your business steadily increases customers who want more of what you offer, you can consider your business ripened for growth.

Customers are the backbone of any business. Therefore, you should not consider a company that lacks clear indications of people who want more of the product/service for growth.

What Are the 11 Ways to Grow Your Business With WordPress?

As said earlier, WordPress is a business-friendly platform. You can scale your business with little effort using the various tools available to WP site owners. Below are the 11 tips on how to grow your business online with WordPress.

1. Keep Your Website Simple To Grow Your Business

While complex websites may provide several features, most of these features are not usually needed. Having too many unnecessary plugins can affect the user experience on your website.

A rule of thumb to drive growth is to make the website as easy to use as possible. This way, customers are not at a loss on how to navigate your website. Also, they won’t face distractions from unnecessary features.

Most WordPress themes come with useful features that your website needs to function. So you don’t need to purchase additional features to make your website more complex. You can simply select and install a suitable theme from our list of recommended free WordPress themes on your website. That will make you ready to start doing business.

2. Optimize Your Website Speed

The average human attention span is now shorter than a goldfish’s, according to this commentary from Orlando Sentinel.

You have less than 9 seconds to impress your website visitors and convert them into paying customers. These 9 seconds include your website response speed and the time required to load your web page contents to visitors.

Your website should load its contents in less than 1.5 seconds to grab user attention. To achieve this, you may need to check out our complete guide on how to speed up your WordPress site.

The following WordPress plugins also help to improve your website pages for faster loading:

• WP Rocket – Premium CDN and caching plugin provider
• W3 Total Cache – Caching plugin
• WP-Optimize – Caching and database plugin
• Smush – Image optimization plugin
• DB Manager – Database management and cleanup plugin

These plugins work by caching your web pages and minimizing your images and JavaScript/CSS size. They also optimize your Database to serve content faster.

With a fast-loading website, you are closer to providing an excellent user experience for your customers. This is a great factor in growing your business since it directly improves the conversion rate.

3. Be Easily Accessible To Grow Your Business

To get more sales or conversions, you should make it easier for your customers to contact you. They may need more information concerning a product or service, then scan your webpage to see how to contact you.

You should make a contact form accessible. For this, you can use a free contact form or chatbot plugin from WordPress collections. Since there are so many, you may want to check our recommended WordPress plugins for live chat.

Live chat software is an effective way to engage your customers since they can have more personalized communication with you. Most of these plugins utilize AI to make personalized recommendations based on customers’ inputs. So you can automate the process while offline.

Likewise, you can utilize contact forms, where customers can drop their queries and expect feedback from you. This also allows for personalized conversations as you can address the user based on their requests.

To help decide on a suitable free contact form plugin for your website, we have options for you. You may want to check out our comparison of the 15 best WordPress contact form plugins.

Whether you are using live chat or a contact form, you want to be sure they can find it by placing it in a place that is accessible.

A recommended way to do this is to create a floating button for contact. Once a user is on your website, they will easily notice the button. That way they will know where to contact you once they have an issue. You may also set up a chatbot plugin to automatically start conversations with visitors once they are on your website. Here is an example of the one we use at Fixrunner.

Further, you can take a leaf from large eCommerce websites by including contact information or live chat in the shopping cart and checkout.

Optimize Your Website for High-Conversion

Your purpose for creating a business website is to convert visitors to paying customers. But most users visiting your site may never find it the second time.

This is because they often stumbled upon it by making a query via a search engine. But if they can’t find what they are looking for on their first visit, they are less likely to visit a second time.

You need to set up several conversion tactics to convert these visitors to paying customers and keep them coming back. A plugin that allows you to create campaigns that prompt users to take action upon their first visit is vital.

You can set up time-based discounts and make an offer in exchange for their email address for follow-up. You can also create an exit-intent popup that provides personalized recommendations to keep visitors engaged.

A recommended tool that helps to convert your website visitors to paying customers is OptinMonster. This is a powerful lead generation tool.

While they don’t offer a free trial, their pricing structure is considerate, with their basic plan starting at only $9 per month.

Other WordPress plugins for Lead Generation and Conversion are:

• WPForms – A Drag-and-drop WordPress form builder plugin.
• SeedProd – A landing page builder plugin.
• RafflePress  – A WordPress Plugin for creating giveaways.
• PushEngage – A WordPress plugin for creating push notifications.

Using these, you can turn visitors into customers, even if they choose not to purchase immediately.

Build Promotional Lists for Marketing Campaigns

This section is more like a follow-up to the previous tip above. We recommend having an email list of website visitors and past customers.

Anyone visiting your website is a potential customer. They are more likely to be interested in any offer you come up with. Therefore, you can request their email address with the promise of sending them promotional offers. That’s an opportunity to market and further grow your business.

Also, you want to create proper email lists of those that opt-in. Then, you should send them offers, promotions, news, etc., according to their interest.

Another email-building strategy is to offer coupons to visitors. Once a user makes a purchase, you can request them to opt-in for future promotional offers in which they may develop an interest.

You can use the free WP Coupons and Deals plugin to offer coupons to visitors. It allows you to display coupons to visitors, among other helpful marketing tools.

You need an email campaign plugin to send promotional offers to your customers. They provide useful tools to collect customer email addresses and send customized and personalized emails to your email lists.

To decide on a suitable plugin for email campaigns, you may check out our list of the top 10 newsletter plugins.

Use Content Marketing To Drive Organic Traffic

Having a good content marketing strategy is an effective way to drive traffic to your website. You can build a system by creating related content in your niche. This exposes your website to a broader audience.

People are more likely to visit your website if they share your content or tag them in a post. And you can convert them to paying customers using the tips we explained above.

You can concentrate on creating video content or blog posts. These are useful for SEO since Google usually ranks your website when you produce quality content. Luckily, WordPress offers you a blog feature on your website. To create a blog, you may view our guide on how to start a blog on your WordPress site.

To be successful, you need to concentrate on creating quality content that visitors find helpful. This way, they will regard your site as a place to obtain quality information.

You can also monetize your content and add to your income streams. Check our step-by-step guide on how to monetize a blog to generate passive income from your website.

Learn, Practice, and Invest in SEO

To help search engines understand your website content, you need to concentrate on implementing the required SEO guidelines.

These are basic instructions on structuring and adding markups to your website content to make it search-engine friendly. When done rightly, they can improve your online presence.

You need to take SEO seriously to beat competitors to the top position in search results. Luckily, these guidelines are not too technical. You can implement them on your own if you follow our definitive guide to WordPress SEO for beginners.

If you run an online store with WooCommerce, you may find these additional tips for WooCommerce SEO equally helpful.

Below are some additional WordPress SEO plugins that you can use to optimize your website pages:

• Rank Math
• Yoast SEO
• SEOPress
• All In One SEO (AIOSEO)

You will rank high in search results when your website is set up for SEO. This directly improves your website visits, leading to a gradual increment in conversion and growth.

Grow Your Business On Social Media

Social media is a good source of traffic for your business. Social media platforms such as TikTok, Facebook, and Twitter are among the most popular platforms for promoting your business.

You can learn how to grow your business on social media. The point is to use these platforms to build followership for your business. You can engage them to convert them to website visitors, and, by extension, paying customers.

While social media marketing requires skills and patience, it is a necessary tool that you must learn to utilize. To build engaging followership, you need to create engaging content on your social media page.

You also need to practice corporate social responsibility. This helps to build a sense of inclusiveness with your audience. Sharing your blog posts is a good way to create engaging content on social media.

WordPress Publicize is a plugin that you can use to automate this process. Alternatively, you can manually copy the link to your content and share it with your audience on Social Media.

You need a way to manage your growing social media presence. To assist you, you may check out our top picks of 15 free social media management tools for your business.

Ensure a Pleasant Customer Experience

One thing customers look at before patronizing a business is its rating. User experience rating can either make or mar your business.

Customers who feel satisfied with your business are more likely to recommend it to their friends. In a way, this serves as an unpaid advertisement.

You can ensure customer satisfaction by providing personalized service during and after sales. Attending customer complaints promptly shows you are concerned about them. This helps to increase the confidence that your customers have in you.

You can use the following customer service plugins to achieve this:

• 3CX Free Live Chat
• WP Support Plus Response Ticket System
• WpHelpDesk Integration
• Awesome Support

Maintain a positive attitude while communicating with customers. You should also listen actively to their conversation, whether it is a phone or live chat. This will make them feel valued and result in high customer retention.

As your business grows, the need to employ customer service representatives arises. Ensure you also train the reps you onboard on your team. This helps to maintain a good relationship with customers.

You should ask customers to rate your service, website, or products after tending to their needs. Plugins such as Site Reviews and Customer Reviews for WooCommerce can help you get feedback from your customers.

Utilize The Fear Of Missing Out (FOMO)

This translates to using psychological hacks to grow your business. Fear of missing out (FOMO) describes customers’ attitudes toward missing out on ongoing sales.

Once customers notice a product/service is selling out fast, they often conclude that there must be something special about it. Thus, they will not want to miss out on purchasing such an offer. This is the case especially if the stocks are limited or if there is a discount.

Using FOMO on your website is very easy if you manage it with WordPress. You can achieve this using a social proof plugin, and we recommend the Trustpulse plugin.

It is a plugin that allows you to create pop-ups that display recent user activities, such as new purchases and email signups on your website.

You can create campaigns in multiple languages. Also, you can customize the displayed badge and where it appears on your website. This gives you complete control over the aesthetic and behavior of your campaign.

Use Analytical Tools for Data-driven Decision

When taking business loans, spending on ads, targeting a niche, etc. you should be as calculative as possible. You can make this process easier using analytic tools like Google analytics.

Google Analytics is a free tool that you can integrate into your website to gain insight into its visitors. This includes the activities they perform and the source of traffic. There are various ways to interpret these analytics and use them to drive your decision-making.

See our guide to learn how to integrate Google Analytics in your WordPress site.

You will need to consider factors such as your website conversion rate to make a decision. Factors include time spent by each user, sites they visit, and your customer base.

If you use alternate traffic sources, such as paid ads, you can also compare their conversion rates against organic traffic. Depending on your decision, you may find this information helpful.

Another recommended analytics plugin is the Google Site Kit Plugin. To learn more about this plugin, please check out our Google Site Kit’s definitive guide.

Bonus Information – The 4 Growth Strategies

Now that we’re done with direct tips, you can implement on WordPress to grow your business. Let’s help you grasp the business strategies that every successful business must employ.

These are strategies that large companies employ to grow and dominate the market. You can do the same.

It is never recommended to approach growth without employing a solid strategy. This likewise applies to growing your small business; they don’t grow by accident. But rather, you need to take strategic business plans to achieve growth.

We’re going to consider the 4 growth strategies. These are market penetration, product development, market development, and diversification.

Market Penetration

This strategy involves taking action to dominate competitors. This includes getting more customers to buy your product or use your service. You can do this by researching your competitors and planning to outdo them. Additionally, you can offer products/services in more quality or quantity. You can also provide utilities, such as discount sales, to attract new customers to your business.

Market penetration is essential if you are doing business in an established niche. You have many competitors, and to experience growth, you need to build authority.

Product Development

This strategy heavily relies on your creative ability. Because several others offer similar products/services to yours, you will likely experience stiff competition.

To beat this to further grow your business, you need to be creative with your offering. You can diversify to offer a similar but distinct product/service. Also, try adding more features that competitors do not provide.

Additionally, you can offer a customer loyalty program to reward your customers. This way, consumers will choose you because of your uniqueness or because of the extra value you provide.

Lastly, you need to hire the right people. The quality of your team determines the growth rate of your business.

Market Development

This strategy focuses on the current customers and regions where you offer your product/service. You need to increase your consumer base by providing the best customer service. Also, increase it by taking your product to new regions.

When you satisfy existing customers, they can recommend your product to others, increasing your publicity. You also need to make a conscious effort toward increasing your consumer base. You can do this by studying new regions. After that, you make them offers tailored to their needs.

You can create a product/service in languages specific to that region. Additionally, you can tailor your offer to their culture.

Diversification

This strategy involves taking a new approach to growing your business. It can also mean adding to your product lines. This strategy is the riskiest since you will be delving into the unknown.

Unlike your already established product/service, you have limited data on your audience and how they will accept your offer. Therefore, you need to apply risk management strategies when using this approach to expand your business.

You can employ these strategies sequentially to grow your business quickly on WordPress. If you are just starting or have an established business, you may need to grow your business from a market penetration strategy to a diversification strategy.

Conclusion – Grow Your Business Online

Having a business is a great idea in today’s evolving economy and the unstable job market. But it is not always easy to grow that business to success. Hence, about 90% of startups failed, with 10% falling in the first year. Many successful businesses leverage WordPress maintenance outsourcing to focus on their core operations.

To be among those that build successful businesses, you need to equip yourself with the required knowledge. This includes the 11 tips we shared in this article that you can apply to your WordPress site immediately. In addition, we shared 4 growth strategies that should guide your overall growth path.

We also provided you with recommended tools and WordPress plugins to make starting and growing a business as cost-effective as possible.

With this knowledge, you should be prepared to grow your business to success – either as a startup or an established company. But if you are just beginning to use WordPress, you may want to check out our WordPress for beginners guide.

The post 11 Tips to Grow Your Business Online With WordPress appeared first on FixRunner.com.

Knowing the channels your users access your website from can help you improve your marketing strategies.

In this guide, we will show you how to use UTM codes in WordPress to track your URLs. Before we begin, here is a brief introduction to UTM codes and why you should use them for your marketing campaigns.

Content:

• What are UTM Codes?
• How Are They Useful?
• How to Create UTM Code to Track Your URLs in WordPress
  • Using a Google Analytics Plugin
  • Using an Online Tool
• How to Track UTM Performance in Google Analytics
• UTM Tracking Code Best Practices
• Conclusion

What are UTM Codes?

UTM is short for Urchin Tracking Module. They are snippets of code that track link performance across different mediums.

The UTM parameters do not change the link destination. Instead, it appends a tracking code that can track traffic sources, as seen in the image below.

UTM codes consist of two components; UTM Parameter and Tracking Variable. The UTM parameter starts with the keyword ‘UTM’ followed by an underscore and the name of the parameter you want to track.

There are five parameters you can track with UTM codes:

• Source (utm_source)
• Medium (utm_medium)
• Campaign (utm_campaign)
• Term (utm_term)
• Content (utm_content)

Tracking variable is a unique identifier for the parameter you intend to track – such as the traffic source. It comes after the “=” symbol in the UTM code. To name the variable, you can use only letters, numbers, underscore, a hyphen, and a plus sign.

UTM code typically starts with the ‘?’ symbol appended at the end of the link you wish to track. After that, you will find the UTM parameters stacked next to each other, separated with the ‘&’ symbol.

A link can contain just one parameter or all five of them, depending on how you create the UTM code. Below is a UTM code example.

Note that adding UTM parameters to a link does not affect the destination. This means you can remove the parameters, and the link will load just fine.

How Are They Useful?

The main reason for using UTM codes on your website is to give your analytics tools information about your traffic sources.

It is a handy tool for digital marketers and web developers. Knowing your main traffic sources, you can dedicate more resources to promoting content on those sites.

For example, if you are running a Facebook ad campaign, you can use the URL above for your ads from Facebook. And when you get traffic from those ads, you can easily tell that the source is Facebook.

What Can You Track With UTM Codes?

There are five parameters that you can track with each marketing campaign. Three of the five parameters are mostly used by digital experts (campaign, source, and medium). But you may choose to use all five parameters for more insights.

We will explain what each tracking parameter does here.

Source (utm_source)

This parameter tracks the origin of your website traffic. The parameter also allows you to track sources from Google, Facebook, Bing, Twitter, or your email list.

Medium (utm_medium)

The medium parameter tracks the general channel your visitors are coming from. For example, traffics coming from Facebook and Twitter can be grouped under social traffic. Other examples include referral traffic, direct traffic, paid media traffic, etc.

Campaign (utm_campaign)

The campaign parameter lets you track the performance of a specific campaign. So if you run multiple promotions through social media and email marketing, this parameter can tell you which promotion is performing well.

Keyword Term (utm_term)

This parameter is used to identify keywords in a paid campaign. For instance, if you pay for google ads to rank for the keyword “WordPress support”, you can add the term parameter to the link before you submit it to google.

Content (utm_content)

This parameter tracks specific types of content with the same destination and shares a common medium and source. So if you have multiple links that point to the same URL, this parameter will track the exact link that was clicked. You can also use this parameter for A/B testing two links that point to the same URL.

Creating UTM Codes to Track your URLs in WordPress

Here, we will show two ways to create UTM codes for your website. The first method involves installing a marketing plugin on your website. You can, likewise, use the online tool method if you don’t want to install a plugin.

Using MonsterInsights Plugin

MonsterInsights is an all-in-one content marketing tool for WordPress websites. This tool is robust and integrates well with Google Analytics.

You can easily connect your WordPress site with your Google Analytics account. Best of all, you can use the plugin to generate UTM codes for URLs on your website.

To start, you need to install and activate the plugin on your website. But if you already have the plugin installed on your website, you can skip to the section for creating UTM codes.

For this, login to your admin dashboard and then go to Plugins >> Add New. Type the keyword “monster” on the search box and then click Install Now next to the MonsterInsights plugin.

After the installation completes, the button changes to “Activate”. Click on it to activate the plugin. It will redirect you to the plugin’s settings page.

You need to run the setup wizard to connect your site to Google Analytics. For this, click on Connect MonsterInsights and Setup Website Analytics.

Select your website type on the “Setup Wizard” page, and click Save and Continue.

Next, click on Connect MonsterInsights to link your website with Google Analytics.

After that, select the account associated with your Google Analytics. However, if you have not set up Google Analytics, follow this link to learn how to create an account.

Now, you need to select a property from your Google Analytics account.

After connecting your website with Google Analytics, click on Complete Connection. You can then follow the remaining steps to complete this setup process. Once done, proceed to create the UTM codes for your website.

Creating UTM Codes to Track URLs

To use the UTM code feature, go to Insights >> Tools. On the ‘URL Builder’ tab, you will see a form where you can enter the UTM parameters.

Enter your website address or the link for which you wish to generate a UTM code. After that, fill in other UTM parameters, as seen in the image below.

After filling in the values, scroll down to the “URL To Use” section, and you will see the UTM code the plugin generates for you. Click on Copy to Clipboard to copy the UTM tracking URL.

You can follow the same procedure to create more UTM tracking codes for the links on your website.

The UTM link can be used to run promotions across various mediums. After some days, it will generate reports for you in your MonsterInsights dashboard.

With this plugin, you can also create an unlimited number of UTM codes for all the links on your website.

Using Google’s UTM Builder

If you do not want to install a plugin to create UTM codes, you have an alternative. There is a tracking URL builder you can use for this purpose.

First, we recommend you connect your website with Google Analytics so you can track the performance of your links. You can follow this link to our guide on how to set up Google Analytics in WordPress.

After connecting your website with Google Analytics, you can proceed to create the UTM codes using the Campaign URL Builder tool.

On the “Campaign URL Builder” page, you need to fill out a form with information about your business.

The campaign source, campaign name, and campaign medium parameters are compulsory. Therefore you need to enter a value for these parameters before the tool can generate your tracking link.

The campaign term and campaign content values are optional. But if you need to track those values, then you should fill them in the form.

You can copy the UTM link it generates and use it for your website campaigns. Though if you want to shorten the link, you can click the Shorten Link button. A new window will then appear, asking you to sign in or register with bit.ly. You can simply connect it with your google account.

Upon completing the signup process, it will generate a short UTM link for the URL you just created.

How to Track UTM Codes in Google Analytics

To track the UTM codes you create for your website, you can use Google Analytics. Even without creating UTM codes, Google Analytics can still track (to some extent) where your traffic originates.

To use this tool, log in to your Google Analytics dashboard. Once in, go to Acquisition >> All Traffic and click on Source/Medium.

Here, you will see all the traffic sources from which your visitors access your website.

You can also click on an individual traffic source to find more information about it.

The data may be sufficient for small websites. But if you run marketing campaigns through newsletters or google ads campaigns, it would be helpful to know the links users clicked that led them to your website.

This is where UTM codes can be beneficial. For instance, you may have 2 CTA (call to action) links with UTM codes for the same email promotion. One link may lead to your landing page, while the other leads to your homepage.

The utm_content parameter can tell the exact words users clicked before accessing your website.

After creating the UTM codes, you can track their performance from your Google Analytics dashboard. Go to Acquisition >> Campaigns >> All Campaigns to open the UTM tracking page. You will see all the UTM codes you have created for your website.

In the image below, you will find the black_friday campaign we created earlier in this guide with Google’s URL builder. Clicking on it will show additional information about this campaign.

From here, you can track the number of users that access your links and the channels they come from.

UTM Tracking Codes Best Practice

Before creating a UTM code for your website, there are a couple of tips to keep in mind.

1. Naming Convention

You need to decide the format for naming your parameters. All team members should adhere to this convention if you run a marketing agency.

It is common for users who do not outline their marketing parameters to have duplicate data in their analytics tool. A practical example is using ‘social-media’ and ‘social_media’ to track UTM mediums.

Although both parameters look similar, they are, in fact, different. One uses an underscore, while the other uses a hyphen symbol.

This would result in you having multiple data for your social media UTM campaigns. This can be confusing when analyzing the data.

You and your team should specify the naming convention before creating UTM codes. As a result, it will ensure that related data are grouped.

2. Easy to Understand Names

Your campaigns should also use easy-to-understand names so anyone can easily understand the marketing goal from the UTM code.

Take a look at the UTM code below.

Looking at the UTM code, you can tell it is a Facebook promotion for a 20% discount offer.

As opposed to using random strings and numbers for the UTM parameters.

It can be confusing to analyze the data because the parameters are not descriptive.

Conclusion

To sum up, UTM codes help keep track of the links you promote on your website. You can share UTM links through different channels, such as an email newsletter, paid search, or sharing blog posts on social media.

This guide explains what UTM codes are. It also shows how they can be helpful to website owners. In addition, we showed you how to create UTM codes to track your URLs in WordPress.

Google has a data studio that can help you represent your analytics data in a responsive dashboard. It is a handy tool for social media marketing. Follow this link to learn more about Google Data Studio.

Recommended reading:

• Tailored WordPress support solutions

The post How to Create UTM Codes to Track Your URLs in WordPress appeared first on FixRunner.com.

This includes giving users a form to sign-up for your newsletter, collecting their information, and sending them emails.

In this article, we will take you through what newsletters are, why you should have them on your site, and the best plugins you can use to implement a newsletter in WordPress.

Let’s begin.

Content:

• 1. What are Newsletters?
  2. Why are Email Newsletters important?
  3. Our Selection
     • Newsletter
     • Jackmail
     • Constant Contact
     • MailPoet
     • Mailster
     • OptinMonster
     • Icegram
     • Thrive Leads
     • Mailchimp For WordPress
     • WP Mail SMTP
  4. Final Thoughts

What are Newsletters?

Newsletters are emails sent to customers to keep them informed of the activities and events in your business.

They are also often used to offer special promotions and deals to loyal customers of a business.

Generally, customers have to sign-up to receive newsletters. At that point, you collect their details and add them to your email list.

Why an Email Newsletter is Important for Your WordPress site

There are so many benefits to this practice. According to research by Constant Contact, you get an average ROI of $36 for every $1 spent on email marketing.

Like we stated earlier, emails can be used to inform customers of a discount. Not only does this attract people, but it also increases the chances of them buying something new from your business.

Another benefit is it helps to nurture your relationships with customers. This medium can be used to tend to subscribers’ complaints, thus, increasing their trust in you.

Lastly, this form of marketing is cheap, compared to other marketing channels.

As beneficial as an email campaign is, it can be time-consuming. For this reason, a WordPress Newsletter plugin is needed.

A Newsletter plugin enables you to create subscription forms and send email newsletters to subscribers from your WordPress dashboard.

Note that there are different types of newsletter plugins. Some are connected to email marketing services with an extensive set of features. Others are subscription plugins that provide helpful tools to convert users to subscribers.

In this article, we have selected the best Newsletter and Subscription plugins out there. Let’s begin.

10 Best WordPress Newsletter Plugins

Newsletter WordPress Plugin

With over 3 million downloads and 400,000+ active installations, Newsletter prides itself as one of the best newsletter plugins. This plugin provides powerful features for your mail marketing needs.

With the Newsletter plugin, you get to create forms to enable customers sign-up, create and send emails. It also tracks your emails by providing complete statistics of mails opened and sent.

This plugin gives you control over the speed of email delivery. Thus you can optimize the settings to deliver your emails quickly, or otherwise reduce the send rate if it’s slowing down your server. You can also send as many messages as you want as the plugin does not have a limitation.

Additionally, this plugin has a Visual composer. With its drag and drop interface, you get to create email layouts and add content blocks and other elements. You can achieve all these without having to write any code.

This plugin integrates with external SMTP plugins. SMTP plugins can help solve email sending issues and prevent emails sent from your wp dashboard from going into subscribers’ spam folders. It also integrates well with popular translation plugins including WPML, Polylang, and Translatepress.

Newsletter comes with single and double opt-in settings and a privacy checkbox. This is to ensure your WordPress website is in compliance with EU laws.

The plugin is free. However, to get more professional extensions and integrations, you can opt for the premium version. This will cost you $69.

Jackmail

This is another newsletter plugin used to create and send emails from your WordPress installation. If you have a WooCommerce store, Jackmail is the plugin for you. You can easily connect your online store and create WooCommerce emails to promote a product.

The Jackmail plugin is compatible with popular plugins including Ninja form, Contact form 7, Gravity forms e.t.c., thus, you can easily manage multiple contact forms. Although some of these plugins do not use SMTP by default, Jackmail doesn’t need external SMTP servers. This is because it comes with a powerful built-in SMTP server.

Additionally, this plugin comes with a drag and drop email builder, along with over 48 responsive and customizable newsletter templates.

Another great tool that comes with the Jackmail plugin is its analytics feature. With this feature, you get complete statistics of your email campaigns.

Not only that, but you also get to send out newsletters based on triggers. You can choose to send newsletters to subscribers after a post or product is published or schedule it for later.

Jackmail offers a 30 day free trial for sending up to 500 mails. Afterward, you pay a monthly fee of $69.

Constant Contact

Constant Contact is a newsletter plugin that caters to small businesses. It provides tools to enable you to turn your subscribers into customers, thus making your online store grow.

What makes this plugin unique is that it provides you with tools to create Facebook and Instagram ads to help increase your website traffic. Constant Contact integrates seamlessly with the WPForms plugin. This will enable you to build subscriber forms, contact forms, feedback forms, e.t.c., on your website within minutes.

What’s more, this plugin comes with hundreds of mobile-optimized templates that are easily customizable. And it has a robust analytics tool to help you track the success of your email campaign. You also get marketing tools to segment your subscribers based on their different criteria and send automated emails.

As a plugin designed for businesses, Constant Contact can be integrated with any eCommerce platform. They offer a free 1 month trial, afterwards, you will be charged $20/month.

MailPoet WordPress Newsletter Plugin

Talk about a newsletter plugin that lets you perform all marketing activities from your wp dashboard, MailPoet is the plugin for you. This plugin provides you with features to help you build your email list, send emails, and increase conversions.

MailPoet gives you the tools to make a great first impression on your subscribers by sending an automatic welcome email. The plugin comes with over 50 starter templates to kickstart your campaign.

Further, this plugin comes with its own SMTP server, so you do not need a third-party plugin for that. If you are a busy site owner, you may not have the time to track all subscribers’ activities. MailPoet helps you with this by automatically removing inactive subscribers to improve the deliverability rate.

With this plugin, you can easily create a WordPress sign-up form to enable you to build your email list. You also get to style your sign-up forms by using the customization options available or applying your own CSS styles. If you are not satisfied with its sign-ups, it also integrates with other sign-up plugins.

Your first 1000 subscribers are free. However, to get more subscribers, you will need to go for MailPoet premium package which costs €15/month and €150/year. There is also a 30 day money back guarantee.

Mailster

Mailster is another great and cost-effective newsletter plugin for your mailing campaign. With this plugin, you get 400 free templates and premium templates to help you create a perfect campaign project.

The Mailster plugin has a built-in email builder, so you can easily create and send emails from your WordPress backend. It also has a simple drag and drop editor to enable you to craft a campaign without hassle.

And you can easily track and analyze your marketing activities with its real-time analytics.

Unlike other newsletter plugins, Mailster allows you to create an unlimited amount of lists and subscribers, at no cost. What’s more, this plugin comes with six types of autoresponders. With this feature, you can automatically email your subscribers each time a new post is created.

Another great feature of this plugin is its integration with Unsplash. With this, you get access to millions of stock images to enable you to build beautiful and professional newsletters.

Mailster also integrates with other email service providers and is SMTP ready.

This plugin is free, but it offers a premium version for $89.

OptinMonster

A best-selling popup plugin, OptinMonster is a powerful optimization toolkit used to boost conversions for business websites. With the aid of its Exit-Intent technology, this plugin turns abandoning visitors into subscribers, increasing your sales, and boosting your business.

With OptinMonster, you do not have to create interactive pop-ups from scratch. This plugin comes with hundreds of customizable popup templates to help you save time. And with its drag and drop editor, customizing the look and feel of your sign-up forms has never been so easy.

One unique feature of OptinMonster’s pop-ups is its advanced page targeting. Popups can be personalized based on a visitor’s location, clicked campaign, pages visited etc. Not only does this ensure proper target reach, but it also boosts conversion and sales.

OptinMonster integrates with other email systems and form builders like Mailchimp, Constant Contact etc, so you have a variety of tools to use on your WordPress site.

This plugin isn’t free. The plans start from $9 to $49.

Icegram

Icegram is a form builder plugin that provides you with tools to convert visitors to subscribers. With this plugin, you can create beautiful optin forms and call-to-action buttons of your choice in minutes.

Icegram comes with four different types of optin forms. They include – Lightbox Popups, Toast Notifications, Header and Footer Action Bars, and Slide-in Messengers. With its premium version, you get more message styles. The plugin also comes with beautiful customizable themes to make your popups look amazing.

Asides from creating subscriber forms, Icegram helps you display the forms to targeted visitors on your site. With its Behavior Triggers and Advanced Targeting feature, it shows/hides campaigns based on a visitor’s on-site behavior. The trigger and targeting rules include – exit intent, scroll position, and on-click.

Additionally, this plugin comes with a built-in analytics tool to enable you track the performance of your optin forms. Since Icegram is a form builder, you will need to integrate it with other email marketing platforms. It offers support for Constant Contact, MailChimp, MailPoet, and many more.

The free version of Icegram contains limited features. To access all features stated above, you will need to pay a yearly fee of $97.

Thrive Leads For WordPress Newsletter

Thrive Leads plugin is another powerful form builder. This plugin comes with a drag and drop editor to help you create different optin forms easily. It is also an email list-building plugin with features to optimize conversions.

Thrive Leads provides you with 10 types of optin forms to give you full control over your list building. It also comes with dozens of customizable pre-designed templates to help you build eye-catching, conversion-building forms.

Further, this plugin for WordPress comes with an advanced targeting and trigger behavior feature. With this feature, you can display campaigns to the right set of visitors at the right time. The plugin also comes with an A/B testing engine to help you find out the forms that work best.

Additionally, you get to monitor your campaign performance as Thrive Leads provides you with detailed analytics for your building efforts. The plugin also has a SmartLinks feature to enable you to display different offers to existing subscribers.

Just like Icegram, Thrive Leads does not send emails for you. Thankfully, it integrates with well-known email service providers.

To access these amazing features, you will need to become a member of the Thrive Suite at a monthly price of $19. Afterward, you’ll get access to Thrive Leads and other tools like Thrive Architect, Thrive Quiz Builder, and much more.

Mailchimp For WordPress

Used on nearly 2 million WordPress sites, Mailchimp for WordPress can effectively turn site visitors into subscribers.

With this plugin, you can create flexible, mobile-optimized, user-friendly sign-up forms to enable visitors to subscribe to your Mailchimp list. Once subscribed, you can send newsletters and other campaign emails using Mailchimp’s powerful emailing system.

Further, you can display your subscription forms on your posts, pages and widget areas.

Mailchimp for WordPress also allows you to add a subscription checkbox to existing forms on your site to grow your Mailchimp list. They can be added to the comments, contact form or checkout form.

This plugin offers built-in integrations with popular plugins like WooCommerce. That will help you improve the user experience with your customers. Other plugin integrations include Contact Form 7, Gravity Forms, Ninja Forms, and several others.

Mailchimp for WordPress is free. To get more functionalities, however, you can opt for its premium version which costs $59/year.

WP Mail SMTP

As one of the most powerful WordPress SMTP plugins, WP Mail SMTP provides you with easy and reliable email delivery. With this plugin, you do not need to worry about your emails ending up in spam folders.

This plugin mainly takes care of sending emails from your WordPress site. Thus, you would have to use it in conjunction with a plugin that enables users to sign-up for Newsletters, like OptinMonster.

WP Mail SMTP has an email log feature that allows you to keep track of emails sent through your site. You also get to decide the email notifications you receive. This way, you mustn’t be alerted every time a new user is created or a password is changed.

WP Mail SMTP was built for performance. The plugin sends emails in batches to ensure your site runs fast and smoothly.

What’s more, you get detailed insight on open rates and link clicks for every email you send. With this feature, you can measure the success of subject lines in a newsletter. This plugin also integrates with other email services like Sendinblue, MailGun, Amazon SES, and more.

WP Mail SMTP is a freemium plugin. Its paid plans range from $99 to $449.

Final Thoughts – WordPress Newsletter

Email marketing has proven to be an excellent way to grow your business. In this article, we have selected some of the best Newsletter plugins to help you achieve that. Go through our list and find the plugin that suits your specific needs.

It is possible that you might need to combine two plugins to create subscription forms and send emails from your WP dashboard. We have thus listed some of the best sign-up and newsletter plugins for you.

Asides email marketing, another way to showcase your brand is through the use of social media. To achieve this, do check out our article on tools you will need to have a solid social media presence.

The post Top 10 WordPress Newsletter Plugins appeared first on FixRunner.com.

When visitors fill in their details via a WP contact form, Salesforce collects the details automatically and stores them for possible follow-up.

Using this and other Salesforce tools, you can convert your visitors to customers.

Find out further reasons why you should integrate Salesforce with WordPress and how to do it.

Content:

1. 1. About Salesforce
   2. About WordPress
   3. Why should you integrate WordPress with salesforce?
   4. How to set up a WordPress Salesforce integration
      1. Salesforce web – Lead function
      2. Salesforce web – lead WP plugin
      3. Other options of Linking salesforce with WordPress
   5. Conclusion

About Salesforce

Salesforce is one of the foremost Customer Relationship Management platforms in the world.

It has one primary objective – to manage all interactions and relationships with customers and prospects.

With Salesforce, you can safely store a client’s details, identify all sales opportunities, manage your marketing campaign, and record service challenges – all in a central place.

Anyone within your team can see the state of communication between client and company, what a customer bought, when they purchased the item, etc.

As you would expect, it aids better collaboration between team members and improves productivity.

About WordPress

WordPress is the most used Content Management System in the world. Currently, there are more than 455 million WordPress sites in the world. And with about 2 million fresh downloads every year, WordPress is obviously here to dominate the web.

The platform is free (you only have to purchase a domain and WordPress hosting plan), easy to use, and flexible. It also has amazing design options. With it, you can design eye-catching websites and beautiful contact forms.

Why Integrate WordPress and Salesforce

WordPress in itself is a powerhouse. Integrating it with Salesforce takes it up a notch. With both platforms, you can effectively manage your leads, close more deals, and follow up with your customers.

If you do not integrate both platforms, here is how your work will flow:

• A visitor comes to your site, loves your content, and signs up.
• You collect the customer details
• And you visit Salesforce.com to enter the new details

Another new visitor signs up and you go through the same process. This is surely a waste of time. You can achieve better results by integrating a Salesforce account with your WP site.

In other words, with WordPress Salesforce integration, you’ll enjoy automatic data synchronization. This means you do not have to enter each WordPress lead manually. Also, all form submissions are sent to the Salesforce CRM.

As a result, you can have improved sales and business performance.

How to Integrate Salesforce into WordPress

There are several methods of integrating Salesforce with WordPress. The method you choose depends on a couple of factors:

• What are your specific needs?
• How much information would you like to collect?
• After collecting a customer’s details, how would you want it organized?

Let’s dive into the methods of integrating Salesforce with WordPress.

Method 1: Salesforce Web-to-Lead Function

Salesforce has a package for everyone, including Website owners. You can generate a form on the Salesforce platform and place it on your website. It’s called the Web-to-Lead function in Salesforce.

This is the quickest and cheapest way of integrating WordPress with Salesforce. However, the design options you get via this means are limited.

To get started, log in to your Salesforce account and click on the gear icon. Select the ‘Setup’ option from the dropdown.

Then search for ‘Web-to-Lead’ and click on it (located under marketing).

You’ll see a ‘Create Web-to-Lead Form’ button. Click on it.

Next, select the fields to include on your Web-to-lead form.

You can also enter a return URL where users will be directed after submitting the form. This can be a ‘Thank You’ Page.

If you’d like to protect your form using reCaptcha, check the box and enter your reCaptcha API key pair. These keys can be generated by anyone with a Google account. But if you don’t want to use reCaptcha, uncheck the box.

Finally, click Generate.

This will generate an HTML embed code.

This is the code to add to your WP site.

Now, copy it and head to your WordPress Dashboard. Once there, go to Pages and either add a new page or open an existing one for editing.

If you are using the Classic editor, switch to “Text” and paste the code.

If you are using the block editor, add an HTML block and paste into the code.

Lastly, save your changes. Here is a preview of the form on our front-end.

Method 2: Using the Salesforce Web-to-Lead WordPress Plugin

Using a WP plugin that has the Salesforce web-lead function is a more user-friendly option. Instead of navigating both platforms, you can manage your forms only from the WP admin panel.

One great plugin to use for this is the Brilliant Web-to-Lead for Salesforce plugin. It is reliable and recommended by Salesforce for this purpose.

To get started with this method, follow the next steps:

Step 1: Install plugin

Firstly, install the plugin and activate it on your website.

If you do not know how to do it, read our guide on how to install a plugin.

Next, go to Settings >> Salesforce on your WP dashboard to configure the plugin. You’ll get an error message requesting your Salesforce Organization ID. To input this, click on the Settings link.

In the next page, enter your Salesforce Organization ID. If you do not know how to find your salesforce.com organization ID, you’ll learn how in the next section.

How to get your Salesforce Organization ID

Head on to your Salesforce dashboard, then click on the settings icon which looks like a gear. Select Setup.

Then, scroll down to the Settings category (on the left side of your screen) and go to Company Settings >> Company Information. Find the field with the title ‘Salesforce Organization ID’.

Copy it. That is your Salesforce ID.

Step 2: Enter Salesforce ID

Go back to your WordPress admin panel and fill in your organization ID in the required field. Go ahead and make further configurations. For instance, you can set the message that goes out after submitting a form.

Finally, click the Save WordPress-to-Lead Settings button.

With this, you have integrated WordPress with Salesforce.

Step 3: Configure form

The Brilliant web-to-lead salesforce plugin generates a form for you automatically. You may either configure it or create one from scratch.

Still on the Settings >> Salesforce page, click on the “Forms” tab. Next, click to open the autogenerated new lead form as shown below.

Feel free to customize each field. Also, set the details you would like to collect from your visitors – their first names, last names, emails, phone numbers, address, etc.

You can also set the form type, the button text, success message, and other important details.

Finally, click the Save Form button.

Step 4: Embed the form in WordPress

Each form created has a unique shortcode attached to it. The shortcodes allow you to embed the forms on your WP pages and posts.

To find the shortcode for each form, click the Form Editor tab. You’ll find the shortcode on the right side of your screen. Copy it.

Next, go to Pages on your WP dashboard. You may either create a new page or open an old page for editing.

If you still use the classic, simply paste the shortcode into the editor.

On the other hand, if you have upgraded to the new WordPress block editor, go to where you want the form to appear. Then, add a shortcode block and paste the shortcode into the block.

Finally, update, or publish the page. This is how to connect Salesforce with WordPress.

To test what you have just done, visit your new page and fill out the form. You’ll have a first-hand experience of what happens when a customer sends a message.

Method 3: Using WordPress Form Plugins

Another option is to use a premium WordPress form builder with a Salesforce addon. Examples of plugins you can use include WPForms, Gravity forms, Ninja forms, Contact form 7, Formidable forms, etc:

• WPForms

This is a popular and powerful form builder in WordPress. However, you only get the Salesforce functionality when you purchase the Elite plan ($299.50 per year) or buy the Salesforce addon.

It allows you to create contacts, leads, accounts, and custom objects in Salesforce without coding.

The Salesforce addon works with all WP forms including your contact forms, WordPress lead magnets, sign-up forms, etc.

Each of the forms on your site can create a different Salesforce object. If you would like to control which entries to save on Salesforce, you can use the WP forms conditional logic. It helps to create simple and automated rules for each form.

Further, for users with multiple Salesforce accounts, WPforms allows you to link each account to your WordPress site.

• Gravity Forms

This is another tool used for creating web forms. If you already have this form builder, you can integrate it with SalesForce using the Salesforce for gravity plugin – a third-party plugin.

It allows you to send all form submissions to your Salesforce account immediately. You can also track, manage, and update your contacts automatically. The plugin costs $30.

• Ninja Forms

Ninja forms is another WP form builder plugin that comes with a Salesforce extension. That’s about $49 for a single site.

You may also hop on the Agency membership plan which comes with all CRM integrations. It’s $249 per year.

• Contact Form 7

To add or update your Contact Form 7 plugin submissions to your Salesforce account, you can purchase the Contact Form 7 – Salesforce CRM Integration plugin ($30). This will enable you to connect an unlimited number of contact form 7 forms to the Salesforce CRM.

You can also upload your form files to your Salesforce account.

Selecting an efficient and well-coded plugin is crucial. Plugins not only simplify the integration process but are also optimized to boost WordPress speed, preventing any lag that could deter visitors.

Conclusion

When the world’s most popular CRM and the most used CMS work together, amazing things happen. It’s like a match made in heaven. While WordPress helps to collect data, Salesforce helps you to manage them and turn them into profit.

We discussed how to integrate WordPress with Salesforce. The methods include:

• Salesforce web-to-lead function
• Using the brilliant Salesforce web-to-lead WordPress plugin
• Using form builder plugins for WordPress.

Thankfully, you can do the integration yourself without touching a line of code.

Integrating Salesforce forms into your WordPress site is a powerful way to enhance user engagement and streamline your business operations. However, it’s essential to prioritize your site’s security throughout the process. By leveraging WordPress Malware Cleanup Services, you can ensure that your website remains protected against potential threats, allowing you to reap the full benefits of your new integration.

The post How To Integrate Salesforce Form In WordPress  appeared first on FixRunner.com.

Ads are a simple and effective manner to monetize your site. The biggest issue is to find the perfect balance between the number of ads and the user experience. Too many ads hurt the user experience, while too few ads won’t generate enough revenue.

Roll up your sleeves and carefully read this article to learn how to add Google AdSense to your WordPress website

Google AdSense for WordPress – pros & cons

Google AdSense is a program that allows publishers to get paid by displaying ads. Marketers pay Google to post their ads on sites relevant to users. Publishers get a fraction of the marketer’s payment when displaying an ad on a blog. Google AdSense is the intermediate party, streamlining the partnership between marketer and publisher. Its major advantage is the time saved for both marketers and publishers.

Google AdSense is the leading program in this space for many reasons. First, it’s Google’s group of experts working on this program. As a result, the ads are relevant and in line with the publisher’s style. Second, the requirements to join the network are simple and clear. You have to be 18 years old or above and publish unique content on your blog, which must be user-friendly. Third, it’s easy and free to create an AdSense account.

With that said, Google AdSense is far from perfect. The low payment rates and the unexpected closing of accounts are two major disadvantages of Google AdSense.

Create a Google AdSense Account

Go to the Google AdSense page and sign up to create an account. Add your site URL and email address. Additionally, you can sign up for the AdSense mailing list. It will take Google from a few hours to two weeks to review your site. Bear in mind that AdSense may reject sites even though they don’t violate their terms and conditions. Brand-new sites with little content are usually rejected. Don’t take it too hard; it’s normal because Google can’t know whether your intentions are good. Keep adding content, and then request a new review.

Google Ads comes with three types of ad units:

• Display – these ads work smoothly everywhere, and you have plenty of templates to select from.
• In-feed – these ads are placed within lists of articles; the ads look natural, but readers can easily distinguish them from the articles.
• In-article – these ads are placed within articles.

You have to place a code on your site to connect AdSense to your site. Google recommends placing the code in your index file, between <head> and </head> tags. There are three solutions to do this:

Follow Google recommendations.

Simply go to your site and place that code, then check if you inserted it correctly. This approach works for static websites, but it’s not feasible for WordPress sites. The code disappears when the theme is updated, so you have to place the code again and again.

Use a child theme.

It saves a lot of headaches, so a child theme is a good alternative. A child theme isn’t just a solution for placing the AdSense code, but also for customizing the theme without losing your work when the theme is updated.

Use a plugin.

Someone said that there is a plugin for every WordPress issue, and I couldn’t agree more with this. Site Kit is Google’s WordPress plugin that allows you to get information from Search Console, Analytics, PageSpeed Insights, and AdSense in a single dashboard.

Use this plugin to connect the AdSense account with your site. You don’t need coding skills; the average WordPress user can set up the plugin hassle-free. Insert Headers and Footers is a solid alternative to Site Kit. Install, activate the plugin and place the AdSense code to go to the next step.

Adsense WordPress – Create Ad Units

Once Google gives you the green light, start creating ads for your site. Practically, you have to place the ad code generated automatically by AdSense on your site. There are two alternatives to create an ad unit for your site.

Auto-generated ads

If you are new to the space of advertising, you could delegate Google AdSense to take care of the ads on your site. Go to your AdSense account > Ads > Overview > By Site and click on Get code. It will display a code that you place on every page and post in which you want to display ads. Google will analyze the webpage profile and will display the suitable ads. You don’t have to worry about the ad size and position, which is great for newbies and bloggers who don’t have time. Webmasters who want full control over ad management may not appreciate this approach, however.

Manually generated ads

This way of generating ads for your site is a little more complicated, but you have more control over the types of ads. Go to the Google AdSense page and chose one of the three types of ads: display, in-feed, or in-article.

• Display ads are the simplest to configure. Just click on the Display ads icon and it redirects you to the customization page. Here you select the type of the ad – square, horizontal, or vertical. Additionally, you can choose between responsive and fixed formats. Double-check how your site looks on mobile devices if you go for the latter option. A fixed ad risks affecting the webpage layout and frustrating some of your readers.
• In-feed ads look great on mobile and are simple to customize. Either let Google create an in-feed ad after it scans the webpage, or you can do it by yourself.
• In-article ads come with more style options. You select the font, title, description, and background color. Do you believe that Google has better font and color choices? No problem, you just have to tick a checkbox, and Google will do its best to optimize the font and the colors used.

Insert Adsense Ad Units to WordPress Site

At this step, you already have a complete ad management strategy. You either let Google AdSense take care of the ads or you crafted a few ad units.

Either way, placing the code manually on each webpage is annoying and takes time. Besides, the ad code might disappear when you update the theme, depending on where you placed the ads. Again, the Insert Headers and Footers plugin is what you need. It’s worth mentioning that Google AdSense endorses this plugin, developed by WP Beginner.

Auto-generated ads are simple to insert. Install and activate the Insert Headers and Footers plugin, and then paste the ad code from Google AdSense into the header. From now on, your site will display ads based on the Google algorithm.

Webmasters who prefer more control over the ads have more work to do. Altogether, it’s not too complicated, and over time you will master this task. Thankfully, a bunch of effective plugins to manage the AdSense ad units is available in the WordPress repository. Besides that, you can also paste the ad code within a custom HTML widget. Here is how to place an ad unit code using either a plugin or manual entry.

Insert Ad Units With a Plugin

Choosing the proper plugin for ad management depends on your needs and expectations. The good news is that developers have created many plugins for this purpose. Google endorses the following two plugins for managing the ads on your site; let’s take a look at them.

Advanced Ads has 100,000+ active installs and a 4.9 out of 5 stars rating, which is a pretty clear indicator that this plugin deserves a look. The version from the WordPress repository is free of charge but has limitations. The premium version includes many more features.

This plugin allows inserting unlimited ads on your site without writing a single line of code. You set the starting and expiration times for each ad. It also lets you target users based on their geographical location. You can also insert ads after a set number of paragraphs or words, and trigger them based on the user’s activity.

Ad Inserter is another first-class plugin for ad management. It has the same excellent rating, and double the number of active installs as Advanced Ads in the WordPress repository. Similarly, it has both free and paid versions. Ad Inserter users can insert unlimited ads on selected pages, while having control over the placement. The ads inserted with this plugin don’t affect the webpage layout, so you can keep the Cumulative Layout Shift indicator, a new Google ranking factor, under control.

Insert Ad Units Manually

You can also insert ad code through widgets. Go to your WordPress admin dashboard and click on Appearance > Widgets. Select a custom HTML widget, paste the code of the ad unit you want to insert, and select the ad placement – on the sidebar, header, or footer.

Google AdSense for WordPress Best Practices

Installing AdSense on your WordPress site is the first step in your quest to monetize the site. However, professional ad management isn’t a fire-and-forget activity. Of course, you can place ads on your site and forget about them, but you may be leaving significant profits on the table. Sometimes, a small design tweak may boost the number of clicks on an ad.

Briefly, it’s not enough just to place ads – how and where you insert them is crucial. The following best practices help you get the most from the Google AdSense program.

Test, test, test

Your site audience is unique. No expert can develop a strategy for ad management without having a complete picture of your site’s audience. Testing is your best friend in managing the ads. Most plugins include the A/B testing option, so you don’t need complex tools to perform tests. Adjust the layout of your ads, the number of ads, their position, etc.

Use a Plugin

A plugin streamlines the insertion of the ads. If you choose to place only a few ads on the homepage, a plugin is redundant – you can do it manually. Conversely, an ad management plugin is golden if you want to maximize your revenue through AdSense. Most plugins allow testing and provide valuable feedback, so you have precious help to refine ad placements.

Check the Ad Performance

The same as you check Google Analytics and Search Console to find out your site performance, you should visit the Reports section to evaluate the performance of the ads. There is a lot of precious data available about the best-performing ads, the estimated earnings, user behavior, and location. Analyze this data to serve your audience better.

Less Can Be More

People understand that the ads are what pay your bills. Site visitors will click them if they are relevant. However, adding too many ads on a webpage hurts the user experience. More ads aren’t equivalent to more revenue generated. It’s an art to find the ideal ad number, format, and placement while letting the user consume the content effortlessly. Too many ads are a sign of amateurish work, and they will make people leave your site instantly.

High-quality Content

It’s a no-brainer tip, but it’s the most significant factor in attracting people to the site. No visitors came to your site to enjoy the ads displayed; they visit your site to consume your content. The quality of your writing is the only attraction and you don’t have any solution but to keep high standards.

Optimize for Mobile

Let’s be honest, everyone talks about mobile optimization! Considering the number of articles related to mobile optimization, you would think that all sites are mobile-friendly! The reality is different – plenty of websites aren’t mobile-friendly and the ads are one of the culprits. Webmasters take some important steps in this direction, but websites are far from achieving complete mobile friendliness.

Do everything possible to make your site mobile-friendly, but accept that it won’t be perfect. Check the ads on your site by using a mobile device. Make sure that the ads are responsive. Bear in mind that some people use low-speed connections. Testing and optimizing for mobile goes hand in hand.

Fast Forward

It may seem pretty challenging to add Google AdSense to your WordPress website. However, you will manage to do it by following the below simplified algorithm. Here is a recap to help you monetize your site faster:

• Go to Google AdSense and create an account.
• Copy the code from AdSense and paste it to your site. Recommendation: use Site Kit, the plugin released by Google to connect more accounts – Analytics, Search Console, PageSpeed Insights, and AdSense.
• Place ads on your site once Google approves your request. Copy the ad code and place it on your site. Use a plugin if you expect to earn serious money from your AdSense account. Place the ads manually if you just want to test the waters.
• Let Google place the ads automatically if you don’t have enough expertise or time.

Adsense for WordPress – Wrapping Up

Google AdSense may be a solid source of income for your site. There’s no shame in displaying ads on your site, as long as you publish quality content. More and more people understand that creating good content is a huge endeavor and publishers need to be recompensed for their work.

As you noticed, adding Google AdSense to your WordPress site isn’t rocket science. Google AdSense isn’t the most profitable platform for publishers. Still, it has plenty of positive aspects, so you should give it a try.

Recommended reading:

• White Label WordPress support for agencies

The post How to Add Google AdSense to Your WordPress Website appeared first on FixRunner.com.

Introduction

In this article, we will talk a little about WooCommerce, and the best plugins for this WordPress platform. If you own or plan to build an online store in WordPress, you will want to read this post; it will help you a lot. These days, people prefer buying stuff online.

Even if eCommerce isn’t your main line of work, you should at least consider adding digital products to your site such as courses or subscriptions. WooCommerce will let you do that. So without further ado, let’s jump in the world of best WooCommerce plugins that will lift your business to new heights!

Contents:

• Why WooCommerce
• Reason you need WooCommerce
• Our selections
  • WooCommerce Multilingual
  • YITH WooCommerce Wishlist
  • WooCommerce Image Zoom
  • OptinMonster
  • Booster for WooCommerce
  • Currency Switcher
  • Checkout Field Editor
  • Amazon Affiliates
  • Extra Product Options
  • WooCommerce Product Filter
  • Wholesale Suite
  • Subscriptio
  • Advanced WooCommerce Reporting
  • WooCommerce Simple Auctions
  • YITH WooCommerce Quick View
  • WooCommerce Products Slider
  • Dynamic Pricing and Discounts
  • Ultimate Reviews
  • Abandoned Cart Lite
  • WooCommerce Bookings and Appointments
• Conclusion

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Why WooCommerce?

While WordPress powers around 41% of the Internet, WooCommerce, its most popular eCommerce platform, powers a little less than 30% of all online stores.

You can argue that WooCommerce is, in essence, a plugin for WordPress, but calling it like that is disrespectful, to say the least.

WooCommerce is so vast that it deserves, and gets, more attention than any other WordPress plugin or theme. In fact, it is the number one reason why many people choose WordPress as their CMS.

So yes, we are going to talk about plugins for WooCommerce.

Why You Need A WooCommerce Plugin?

For the same reason you would need WordPress plugins in the first place – they make your life much easier, especially if you don’t know how to code.

By installing plugins you add functionalities to your store that you can conveniently use in just a few clicks. This can be anything from adding more languages and currencies to adding filters and boosting sales. In the next section, we will list the best WooCommerce plugins your store could use.

Our Picks Best WooCommerce Plugins:

Plugins reviewed are up to date in 2020 and compatible with any WordPress theme. So, let’s begin.

1. WooCommerce Multilingual – Free (Premium WPML versions from $29 to $159 per year)

As a store owner, you want customers from all over the world. For that reason, you want your site available in several languages as it is the best way to open the doors for more buyers.

WooCommerce Multilingual will allow you to translate your store to additional languages, making it user-friendly to worldwide customers. Additionally, you will be able to translate categories, products, and attributes while keeping everything on the same language all the way to the checkout. WPML is the best translation tool for WooCommerce (and WordPress), therefore, you shouldn’t think twice before installing it. It’s a must-have.

2. YITH WooCommerce Wishlist – Free (Premium €94,99 to €269,95 per year)

YITH also has a whole WooCommerce suite, and each of their plugins will add something special to your store.

WooCommerce Wishlist lets your visitors create wishlists, making their shopping experience much more convenient. Later, they can share those with their friends and family via email or social media, or they can shop themselves, once their desired items are on a discount. No need to remember anything, or write it on paper, wishlists are the way to go.

3. WooCommerce Image Zoom – Free – Best WooCommerce Plugins (Premium $39 to $379)

For most product types, pictures are probably more important than product descriptions. Your customers will want many pictures of the products they are considering to buy, but they will also want to enlarge those images so that they can take a closer look. WooCommerce Image Zoom allows just that.

Giving your users the ability to zoom in on smaller size images is a much better idea than uploading large images, which would make your site very slow, especially seeing that stores have hundreds of products, each with several photos.

This is quite an advanced tool as it lets you customize everything from the size of the zoom-in window, choosing between four different types of zoom and picking how the zoom lens looks like.

For all those reasons this is a very convenient tool and you should definitely consider adding WooCommerce Image Zoom to your site.

4. OptinMonster – (Premium $19 to $80 per month)

This is a great plugin that lets you convert ordinary visitors of your site into subscribers that will later turn into customers. OptinMonster is a smart tool, and you can set it up to be less intrusive so that it won’t scare away your customers at the wrong time.

You can choose it to show a “Subscribe now” popup at a scroll trigger point, or when there is an exit-intent. The good news is that OptinMonster works in alliance with other popular services for email marketing. Moreover, A/B testing is also included, which will let you try different options and to see which one works best for your business needs.

5. Booster for WooCommerce – Free (Premium $99.99 to $249.99)

This is more like a plugin suite than just a simple plugin. Booster lets you expand your store’s selling powers by introducing interesting and very useful features.

With it, you will be able to manage stock, customize checkouts and add payment gateways. You can also exchange currencies, create buttons and labels and much more. Also, Booster will localize your store based on the customer’s location, personalizing the buying process by displaying everything in the local language and currencies. Furthermore, it has a convenient calculator that will tell you precisely how much you earn with each sale, after taxes and other costs.

A comprehensive system, Booster will replace a bunch of other plugins, similar to the Jetpack WordPress plugin.

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6. WooCommerce Currency Switcher – Free (Premium $32 – $132)

This plugin will let your visitors switch to their local currency. That will make the purchasing process much more on hand. There is also a convenient option that will automatically change the currency based on the visitor’s IP. Also, you can apply its features anywhere on your site through widgets and shortcodes. And you can also create your own currency, which is very interesting.

WooCommerce Currency Switcher is a simple, but handy tool.

7. WooCommerce Checkout Field Editor – Free (Premium $49 to $199)

This plugin will let you add more fields to your checkout page. There are 12 different field types available, and you can select either text or drop-down menu checkout fields. Moreover, the checkout field editor plugin is very user-friendly, and you can rearrange all the created fields simply by drag & drop. And don’t worry, if you mess something up, you can quickly go back by clicking the reset button.

8. WooCommerce Amazon Affiliates – (Premium $49 to $3,025)

Amazon affiliates are also a great way to earn extra, and no wonder there is a plugin that enables this feature in WooCommerce. With it, you can promote Amazon products from other sellers on your store, which will bring you a % of the sale value, if a successful purchase is made. In addition, customers can checkout with those products through your store, leaving you commissions. There are even coupons, geo-tagging, cross-selling, and even reports and stats. The plugin also works really fast, as it uses Amazon CDN to load the images.

9. WooCommerce Extra Product Options – (Premium $39 to $139) – Best WooCommerce Plugins

WooCommerce Extra Product Options is a premium plugin that lets you sell “extras” to your customers. For example, if you are selling a camera, you can add extras like lenses or a tripod which your customers can add to cart in one click. This will not only add convenience but will also earn you more money. As a matter of fact, customers often forget that they need extras, and they get them later in a local store.

Through this plugin, you can also offer product variations, such as color, as well as create checkboxes, radio buttons, text areas and more. WooCommerce Extra Product Options really adds to the functionality of your store. It offers exciting features that will no doubt improve your sales.

10. WooCommerce Product Filter – (Premium $29 to $999) – Best WooCommerce Plugins

If your store grew too big, and if browsing through all the products became too difficult, you will need a product filter to make it easier.

WooCommerce Product Filter lets your customers filter through products, helping them find what they need faster. In addition, this extension is straightforward to set up, and even easier to use. You can also create custom filter criteria and use different presets. Immediately, shoppers will navigate your site more efficiently, which will also result in a better experience, and might even improve sales.

11. Wholesale Suite – Free (+3 additional premium plugins from $297)

Another great way to grow your WooCommerce store is by adding the ability to do wholesale sales. Fortunately, we have Wholesale Suite which can add all the features you need to make this happen.

There are three plugins in this suite of tools which cover the 3 major roadblocks to wholesaling in WooCommerce: setting wholesale prices, providing an efficient ordering experience for your wholesale customers, and lastly, managing wholesale level users.

As a store owner, you’ll be able to manage every facet of your wholesale customers alongside your regular retail store operations. This is a massive benefit over running two sites, or worse, doing wholesale sales manually.

There is also a free plugin that gives you basic functionality to test the waters, WooCommerce Wholesale Prices plugin is available on WordPress.org, just search for “wholesale” and you’ll find it.

12. Subscriptio – (Premium $69 to $299) – Best WooCommerce Plugins

This is a premium plugin you can find on CodeCanyon. Subscriptio will let you sell subscriptions right from your WooCommerce store.

With it, you can covert any type of product into subscriptions, both simple and variable, physical and digital. In addition, you can create trial periods so your customers can try before they buy. Also, there are recurring charges for members, and you can set how long each subscription lasts and set billing cycles.

Both you and your subscribers can open and manage subscription lists. You can accept subscription payments via Stripe or Paypal. Subscriptio is a very interesting option. If you are looking to introduce subscriptions to your store, this plugin is a powerful tool to have.

13. Advanced WooCommerce Reporting – (Premium $39 to $525)

Any real business owner knows the importance of reports and detailed selling stats. With this in mind, Advanced WooCommerce Reporting will give you a glimpse into the world of analytics, telling you more about your store.

You will see detailed information about successful and unsuccessful sales, track your coupons, customer history reports and more. Furthermore, you can see which product categories sell the most, check stock levels, and set projected sales. Moreover, you can create tax and refund reports, which will make your life easier.

All in all, Advanced WooCommerce Reporting will give you a lot of stats that can improve your business.

14. WooCommerce Simple Auctions – (Premium $29 to $175) – Best WooCommerce Plugins

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If you plan to run your store eBay style, by setting up auctions, WooCommerce Simple Auctions will let you do just that.

This plugin allows you to set start and end dates of your auctions, and customize how they look, also set bidding increments and the condition of items, as well as starting price. In addition, there are promotional options like “Ending soon” and “Featured,” and the plugin allows you to display prices in different currencies.

A very interesting plugin, WooCommerce Simple Auctions will make your store much more dynamic.

15. YITH WooCommerce Quick View – Free (Premium €59.99 to $179.99)

WooCommerce Quick View is another excellent tool brought to us by YITH. This plugin will let your customers look at the product details just by scrolling the pointer over it, instead of clicking and loading the product page. That makes searching through products much more comfortable, which will lead to better user experience and customer satisfaction. In a popup, customers will see additional info, a bigger image, and also “Add to cart” button that lets them make the purchase quicker. It is kind of like a zoom button but better since it doesn’t require users to open the product page. You can also check their premium version.

16. WooCommerce Products Slider – Free – Best WooCommerce Plugins (Premium $39 to $199)

Carousels are a great way to engage your users, as well as to promote products and special deals. WooCommerce Products Slider lets you create convenient sliders for multiple products. Additionally, you can set them to rotate automatically but also allow your visitors manually click through them. Furthermore, it enables you to create numerous sliders, with a different number of products. Sliders are fully responsive and mobile-friendly. Any product that is out of stock won’t display on the slider.

WooCommerce Products Slider is a great plugin, and a must-have tool, mainly because it is free to use.

17. Dynamic Pricing and Discounts – (Premium $59 to $249)

Having the same prices for your products forever is never a good idea. Everybody loves discounts, and for that reason, you need to keep the prices changing. That will make your customers want to come back to your site frequently, to check for new deals.

WooCommerce Dynamic Pricing and Discounts lets you create discount campaigns, bundling up products and offering coupon codes to your customers. In addition, you can offer bulk discounts to your customers, making them want to buy more. This will keep things interesting, and your store lively. Definitely consider adding Dynamic Pricing and Discounts to your online store.

18. Ultimate Reviews  – Free (Premium $46 to $253 for the lifetime)

If you are confident in the quality of your products and services, you can install the Ultimate Review plugin. It lets your customers leave public feedback upon their purchases.

The plugin will replace the default WooCommerce review system. This is an in-depth tool, and it enables you to create several review fields, for example – quality, appearance, value, etc. You can allow reviews for all products or only some you specify. Moreover, there are multiple rating systems you can choose, including points, stars, and percentages. Also, you and your customers can filter through reviews by the score, product name or author. This is a very convenient tool, and it is no doubt an upgrade over the default review system.

19. Abandoned Cart Lite – Best WooCommerce Plugins (Premium $119 to $249)

If you want a simple plugin that will remind your customers about the carts they filled, but abandoned, Abandoned Cart Lite is the solution for that. This plugin runs in the background, and it will automatically send emails to your customers, notifying them about the carts they left, which they can return to in a single click. If a cart does get recovered, admin gets an email. All this will improve your sales.

It is said that email remarketing can save as much as 25% of all abandoned carts. Considering the fact that around 70% of carts get abandoned, this plugin has the potential to increase your profit significantly.

The Pro version will give you more options, such as Add To Cart popup, more templates, but also coupons and other promotions plus tracking options. However, the free version is more than generous enough, and we recommend you check it.

20. WooCommerce Bookings and Appointments Plugin (Premium $99 to $259)

The WooCommerce Bookings and Appointments by PluginHive enables its users to freely convert their time, products, or services into bookable resources. You can also offer single-day, multiple-day, recurring, and flexible bookings with a start and end time. This WooCommerce Bookings plugin can support any multi-vendor booking scenario where each vendor gets a personal booking management area. Moreover, you can accept partial payments and security deposits for your bookings.

Top Features:

• Set bookings in minutes, hours, days or months
• Dynamic and accurate price calculation
• Enable and set a time limit until when cancelations can be accepted
• Enable booking approvals or confirmations from the Admin
• Create staff members and set up flexible cost calculation and availability rules for each of them
• Sync bookings with your calendar using 2-way Google Calendar Sync
• Offer additional resources, services, and empty fields to capture the number of people involved in the booking
• Create your Bookings form with unlimited fields using the WooCommerce Product Add-ons
• Multiple Language Support & WPML Compatible

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FixRunner Dedicated WooCommerce Support

In conclusion, if you ever get stuck while installing plugins or otherwise running your store, it is crucial to act swiftly. With each passing moment, there is a chance you may lose customers. Once they leave and find another store, you missed them for good. 

You can start by checking our WooCommerce troubleshooting guide for quick solutions, or if you need immediate help setting up your WooCommerce store, don’t hesitate to contact WooCommerce Support by FixRunner. We also have a team of WooCommerce experts, ready to jump in and solve whatever problem your store faces, swiftly and professionally.

Also, if you need more WordPress tutorials check our WordPress Blog.

More Resources:

• WooCommerce Grouped Products
• 9 Best WordPress Migration Plugins On The Market
• WooCommerce Variable Product

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The post Best WooCommerce Plugins To Boost Your Sales appeared first on FixRunner.com.