Every consumer loves to have multiple options to choose from. As an online store owner, you are probably wondering how to create these options for your customers. WooCommerce, a WordPress e-Commerce plugin, makes this possible using the WooCommerce variable product feature.

The plugin has a feature that lets you add variations to your product. For example, you can put 5 colors (or sizes) of a shoe on display for your customers. Using this feature could be a bit tricky at first. Nonetheless, it becomes easy to use with time.

From this article, you’ll get an in-depth understanding of what WooCommerce variable product means. You’ll also learn how to set it up yourself. Let’s get started.

Content:

• WooCommerce variable product
• How to add a variable product
• Optimization Tips for Product Variations
• SEO Implications of Product Variations
• Advanced Use Cases and Real-World Examples of WooCommerce Variable Products
• Final thoughts

WooCommerce Variable Product

By default, WooCommerce allows you to add seven (7) types of products. They include:

• Simple products: These are physical products that require shipping. Examples of products in this category are books, shoes, etc.
• Grouped products: As the name implies, they are a group of simple products. E.g. a set of 10 fancy cups.
• Virtual products: These kinds of products are not shipped. A typical example is a service.
• Downloadable: This could be an electronic product like an e-book or a WordPress plugin.
• Affiliate products: These kinds of products are sold on a different site. You only list them on yours.
• Variable products: This is a product with variations. Every individual product variation has its own image, price, SKU, etc.

Variable products, being our focus, have dropdowns on them. They allow customers to select options they prefer (maybe the black phone or the white one) through the dropdowns. Typically, they are used for any item that comes in different colors and sizes. Items like shirts, shoes, bags, phones, etc. 

How to add a variable product in WooCommerce

We’ll walk you through a step by step process of adding a variable product in WordPress. Of course, you need to install and set up WooCommerce on your WP site. Read our article on How to Install WooCommerce plugin to learn more. You may also love to read about the fastest WooCommerce themes to use for your store.

So, let’s begin.

Stage 1: Create Global Attributes

You can’t create a variable product without first adding an attribute. This is because attributes define product variations. For instance, a T-shirt’s size could either be small, medium or large. ‘Size’ is the Attribute, while ‘small’, ‘medium’, and ‘large’ are the product variations. I hope you got that.

Now, there are two types of attributes in WooCommerce – Global Product Attributes and Custom Product Attributes. Global product attributes can be applied to multiple products in your store. For instance, your T-shirt store can have ‘size and color’ as global attributes. Reason being that all your T-shirts will have ‘sizes and colors’ as attributes. So, you don’t have to keep adding the same attributes. That would be quite hectic.

On the other hand, custom product attributes are specific to one product only. When you create this kind of attribute for a product, you can’t apply it to another.

In the next steps, you’ll learn how to create Global Product Attributes.

1. Go to Products >> Attribute on your WordPress dashboard

2. Enter the name of the attribute e.g size (the way you want it to appear at the front-end).

3. Click Add attribute at the end of the page. Your newly created attribute will appear on the right side of your screen.

4. Give values to your attribute by clicking Configure terms. Enter the attribute values e.g. small, large, medium. Keep adding values until you are done.

After configuring terms, you should have something similar to the screenshot below.

Yeah! We have successfully created Global Product Attributes. We can apply the attributes to any variation we create afterward. Let’s get down to the next step.

Stage 2: Create A Product & Set the Product Type

As we discussed earlier, WooCommerce has other product types apart from variable products. We need to set the product type to ‘variable products’. To do this, Go to Products >> Add products or ‘edit’ an existing one. Scroll down to the ‘product data’ menu and select ‘variable product’.

That’s it for this step.

Stage 3: Add Attributes to your variable product

Still in the product data section. Click ‘Attributes’.

Select any of the attributes we previously created (in the ‘Custom product attribute’ dropdown, ). Click ‘Add’.

Fill in the values of the selected attribute (in this case, we have small, medium, and large). Since we already created the values in stage 1, you don’t need to type them. You’ll get suggestions to choose from.

Tick the ‘used for variation’ box.

Note: If instead of global, you wanted to use custom product attributes, leave the dropdown set to ‘Custom product attribute’ and click Add. Enter the name of the custom attribute you wish to add (let’s say ‘color’). Then add the values (e.g. blue, red, black and white) in the field provided. Also, remember to tick the ‘Used for variations’ box.

When you are done with either method, click Save attributes, and you’re done.

Quick Tip: Displaying your variable products as image swatches or color swatches may be more appealing to your customers. You can achieve this with the aid of WooCommerce plugins. An example of such a plugin is the WooCommerce Attribute Swatches plugin. This plugin lets you display your WooCommerce product variations as:

• Color swatches
• Image swatches
• Text and radio buttons.

Stage 4: Manage variations – WooCommerce variable product

For every product variation, there is a unique set of attributes. Does that make any sense to you? Ok, let’s break it down. A T-shirt can be:

• Small and black (one variation)
• Large and black (another variation)
• Medium and black
• Small and white
• Large and white etc.

The list could go on and on.

At this stage, we have to set the cost, image, specs of each variation. To do this, click Variations (in the products data section). Select ‘Add variation’ in the dropdown and click Go.

Next step, choose a variation for the variable product from each dropdown (e.g. small and white shirt). Click the arrow to the right to add more details.

Upload the product image by clicking the image icon. Next, fill in the SKU, regular price, sale price, weight, stock status (in stock or out of stock), and dimensions for the product variation.

To add another variation, click Go again. Repeat the process until you have entered all variations. When you are done, click Save changes.

At this point, your customers will have a range of product options to choose from using WooCommerce variations. They don’t have to move from one product page to the other seeking the color and size they prefer.

Optimization Tips for Product Variations

When managing an online store, the way you set up and present your product variations can significantly impact both user experience and store performance.

While the basic setup of WooCommerce variations is straightforward, optimizing these variations can lead to better customer engagement. It can also lead to improved conversion rates, and a smoother overall shopping experience.

Here are some practical tips to optimize your product variations.

Use Variation Swatches

Standard dropdown menus for selecting product variations can be cumbersome, especially for stores with a wide range of options. Implementing variation swatches can enhance visual appeal and make the selection process more intuitive.

Swatches allow customers to see color, pattern, or material options at a glance, leading to quicker decision-making and a more enjoyable shopping experience.

Streamline Variation Choices

Having too many options can overwhelm customers, a phenomenon known as “choice overload.” Carefully consider which variations are essential and which can be consolidated.

For example, if you sell t-shirts in several shades of blue, consider whether all are necessary or if a smaller selection could suffice. Simplifying choices can help customers make decisions more efficiently, reducing the chance of them leaving without making a purchase.

Optimize Variation Images

High-quality images are crucial for showcasing product variations. Ensure each variation is represented by a clear, high-resolution image that accurately reflects the product.

Consider using zoom functionality and multiple angles to give customers a better view of the details, helping them feel more confident in their choices.

Leverage Dynamic Pricing

Different variations might warrant different pricing strategies. For instance, limited edition colors or premium materials might be priced higher.

Utilizing dynamic pricing for variations can not only reflect the value of each option but also guide customers towards desired actions, such as choosing overstocked items at a lower price.

Improve Loading Times

Each product variation can add to the load time of your product pages, especially if they’re image-heavy or if there are numerous options. Optimize images and leverage caching solutions to ensure your pages load quickly.

Fast loading times are crucial for maintaining customer interest and reducing bounce rates.

Use Conditional Logic for Variations

In some cases, certain variations only make sense in combination with others. Using conditional logic can help streamline the shopping process by only showing relevant options based on previous selections.

This approach can reduce complexity and make the configuration process more straightforward for customers.

Monitor and Analyze Variation Performance

Keep an eye on how different variations perform using analytics tools. Understanding which variations are popular and which are not can inform inventory decisions and help you tailor your product offerings to match customer preferences.

SEO Implications of Product Variations

Navigating the SEO landscape with WooCommerce product variations can be a complex but rewarding endeavor. Properly managed, product variations not only enhance the user experience but also provide a fertile ground for improving your store’s search engine visibility.

Here are some insights into optimizing your product variations for SEO:

Avoiding Duplicate Content

One of the primary challenges with product variations is the potential for creating duplicate content, which can dilute your SEO efforts. Search engines might struggle to differentiate between main product pages and their variations, leading to confusion about which page to index or rank.

To mitigate this, ensure that each variation has a canonical URL pointing back to the main product page. This signals to search engines that while these pages are related, the main product page should take precedence in search results.

Leveraging Long-Tail Keywords

Product variations are an excellent opportunity to capture long-tail keyword traffic. These are more specific queries that shoppers are likely to use when they are closer to a purchase decision.

For instance, instead of targeting broad terms like “men’s shoes,” you can target long-tail keywords such as “men’s black leather running shoes size 10.” Incorporate these detailed phrases into your product titles, descriptions, and meta tags for each variation to improve visibility for specific searches.

Structured Data for Rich Snippets

Utilize structured data (Schema markup) to provide search engines with detailed information about your products and their variations. This can enable rich snippets in search results, such as price, availability, and ratings, making your listings more attractive and informative to potential customers.

Tools like Google’s Structured Data Markup Helper can guide you in implementing this effectively.

Optimizing Variation Descriptions

While it might be tempting to use a generic description across all variations, customizing the content for each can significantly enhance their SEO value. Tailor the descriptions to reflect the unique attributes of each variation, incorporating relevant keywords naturally.

This not only helps with search engine rankings but also provides a better user experience by offering detailed information about each specific variation.

User-Generated Content

Encourage customers to leave reviews and ratings for specific product variations. User-generated content can add unique, keyword-rich content to your product pages, improving their SEO potential.

Additionally, reviews can help build trust and influence purchase decisions for future customers.

Monitoring Performance

Keep track of how your product variations perform in search engine rankings and user engagement. Tools like Google Analytics and Search Console can provide insights into which variations are attracting traffic, converting well, and ranking for targeted keywords.

Use this data to refine your SEO strategies and focus on high-performing variations.

Advanced Use Cases and Real-World Examples of WooCommerce Variable Products

Exploring advanced use cases and real-world examples can illuminate the versatility and potential of WooCommerce variable products across various business models.

These examples not only serve as inspiration but also offer practical insights into how you can tailor WooCommerce to meet specific business needs.

Let’s delve into a few scenarios where variable products have been creatively and effectively utilized.

Fashion Retail: Customizable Apparel

In the fashion industry, a boutique specializing in customizable apparel offers a compelling example of variable product use. For instance, a store could offer a basic t-shirt design that customers can personalize with different colors, sizes, and even custom text or graphics.

Each variation allows for a unique SKU, pricing, and inventory management, enabling the boutique to cater to diverse customer preferences while maintaining streamlined operations.

Key Takeaway: Use variable products to offer personalized options, enhancing customer engagement and satisfaction.

Tech Gadgets: Smartphones with Multiple Specifications

A tech retailer selling smartphones can leverage variable products to list a single phone model that comes in various storage capacities, colors, and bundled accessories.

This approach simplifies the browsing experience, allowing customers to select their preferred configuration from a single product page, rather than navigating through multiple listings for what is essentially the same phone.

Key Takeaway: Consolidate similar products into a single variable product listing to improve user experience and reduce clutter.

Home Decor: Custom Furniture

A furniture store offering custom-made pieces provides an excellent example of variable products’ depth. Customers could choose a basic furniture design, like a table or a chair, and then select from variations in material (e.g., oak, pine, metal), finishes (e.g., matte, gloss, varnished), and sizes.

This setup not only showcases the store’s range but also empowers customers to find or create exactly what they need.

Key Takeaway: Highlight the range of your offerings by allowing customers to customize products according to their specific needs and preferences.

Specialty Foods: Gourmet Gift Baskets

A gourmet food shop can use variable products to offer customizable gift baskets. Customers might start with a base basket and then select from variations like wine types, cheese assortments, and additional goodies like chocolates or fruits.

This use case demonstrates how variable products can accommodate complex combinations and preferences, making it ideal for gifts or special occasions.

Key Takeaway: Enhance the gifting experience by offering customizable baskets, allowing customers to create personalized gifts for various occasions.

Outdoor Gear: Adventure Equipment Kits

An outdoor gear retailer could create adventure kits as variable products, where customers select based on activity type (e.g., hiking, camping, climbing). Each kit could then offer variations in gear size, color, and additional equipment tailored to the activity level (beginner, intermediate, advanced).

This approach not only caters to a wide range of outdoor enthusiasts but also simplifies the shopping process by bundling related products.

Key Takeaway: Bundle related products into kits that cater to specific activities or interests, simplifying the purchasing decision for customers.

Final Thoughts

In this article, you’ve learned the steps needed to add variable products to your WooCommerce store. The process may seem tedious, especially if you have many product variations, but you would get used to it with time. For stores with numerous variations, our WooCommerce performance optimization service can help ensure your product pages load quickly even with complex variable products.

We have a couple of other Woocommerce tutorials that you’ll love. They include: How to set up Paypal on WooCommerce and how to fix common WooCommerce errors.

Have you tried adding a WooCommerce variable product before? What challenges did you face? Let us know in the comments section below.

More Resources:

• • WooCommerce Grouped Products
  • 9 Best WordPress Migration Plugins On The Market
  • WordPress Malware Removal

The post WooCommerce Variable Product – How to Set Variables Like Size & Color appeared first on FixRunner.com.

WooCommerce PayPal checkout makes it easy for you, as a business owner, to receive payments from your customers, regardless of their location. If you run an eCommerce store, you need a means of accepting money from customers. While there are many options you could choose from, Paypal is often one of the top choices. Why? Most online shoppers use PayPal and have become used to the PayPal payment process. On your end, receiving payments through this platform is a seamless and secure process. In this article, you will learn about the Woocommerce PayPal setup. But first, we will need to create a PayPal sandbox.

Content:

1. How to Create PayPal Sandbox Account
2. Installing Paypal for WooCommerce
3. Set Up PayPal for WooCommerce
4. Common Issues and Troubleshooting
5. PayPal Plugins and Extensions for WooCommerce
6. FAQs

How to create a PayPal Sandbox Account

Before deploying a PayPal payment gateway to your Woocommerce site, it’s needful to first test it to be sure everything works fine. Thankfully PayPal has an option for this: PayPal sandbox. So, in this tutorial, we shall create a sandbox account. We’ll be using it along the way.

Head over to PayPal’s developer section. On the far right corner, click Log into Dashboard

Upon click, you would be prompted to sign in (if you already have an account) or sign up. In this instance, we will be signing up.

Next, select an account category: Personal or Business. Personal PayPal accounts are for those who just want to send and receive money. Since you would be doing business transactions, choose a business account.

Put in your email (personal or business email), set a password, and provide a descrip/tion of your business.

Once you are done, submit your entry. The next screen you would see is this:

To link PayPal to your bank account, get a debit card for your business, etc. click Continue to Payment Setup. You can do that later, but for now, let’s integrate PayPal with WooCommerce.

Installing PayPal for WooCommerce

If you don’t have WooCommerce up and running on your WordPress website, go ahead and install WooCommerce and activate it now. This is done in the same way as every other plugin is installed and activated.

With WooCommerce installed and activated, navigate to WooCommerce >> Settings

Next, click Payments.

Note: If you are using older versions of WooCommerce, you would see Checkout in place of Payments.

Scroll down to PayPal Standard, enable it by toggling the button to the left (usually disabled by default).

Next click Set Up. The next screen you would see is this:

Yes! we have successfully installed and activated Woocommerce. Also, we have enabled PayPal. Let’s dive deeper into the WooCommerce PayPal setup.

WooCommerce PayPal Setup

In the Title section, put in the headline you would want customers to see on landing on your PayPal checkout page. A good title would be something like this: “Pay with PayPal”.

As for the description, put in the text that would be below the headline. Remember the email you used for opening your business account? Put it in the “PayPal email” section.

Since we are still in the testing phase, check Enable PayPal Sandbox. Also, check Enable logging to capture all PayPal events on your site. Now let’s set up PayPal.

If you prefer to receive alerts in an email different from the PayPal email, put it in the Receiver email.

PayPal identity token offers a secure means to verify payment from customers without using PayPal native’s IPN (Instant Payment Notification). Also, with the identity token, you can keep track of all transactions, either ongoing or completed.

How to generate Identity Token

To generate Identity Token, log into your PayPal business account and click on the settings icon.

Next, on the left side of the page, under the Products and Services section, click Website Payments.

After that, click update website preferences.

Next, turn on Auto return.

Finally, turn on Payment data transfer, put the URL to your “Thank you page”, and save. You will see your identity token displayed on the screen. Copy and paste this in the “Paypal identity token” input box in your Paypal plugin setup page.

Finishing up The Setup

In the Invoice prefix section, type in your preferred prefix for your invoices. Using unique invoice prefixes is particularly needful if you are running more than one online store. A unique prefix could be something like this: “Business Shop”. Put in your business name in place of “Business”.

If you check the Shipping details checkbox, shipping details would be sent to your PayPal address, not billing address.

To prevent the address from being changed, check the Address override.

As for Payment action, you have two options: capture or authorize. If you chose to capture, payments from customers would be processed immediately without the need for verification. If you go for authorizing, payments will first have to be verified before being processed. As you may have guessed, the authorize option is heavily time-consuming.

The rest (Page style and Image URL) are optional.

To process refunds, you will have to set up your API credentials. Head over to PayPal’s website to learn how to generate API credentials.

When you have your API details, input them and click Save changes.

To ensure the WooCommerce PayPal setup is working properly, we need to run a test purchase. This is where PayPal’s sandbox becomes handy.

How to Run a Test Purchase with PayPal Sandbox Account

First, ensure that Sandbox is enabled in the WooCommerce Setting (WooCommerce >> Settings>> Payments). Save changes.

If you haven’t created a developer account (same as sandbox account) yet, follow the steps in the first section of this article to do so. Now log into the developer account you just created, go to the ‘Sandbox’ section on the developer menu (on the left), and click Accounts. Next, click Create Account.

What you would see next is this:

The country you chose doesn’t really matter. Select a Personal Buyer account. Type in an email (this is the email you would be using for the test purchase). For this tutorial, we shall be using “fixrunner50@gmail.com”. Put in a password. You can fill in or leave out first and the last name.

In the payment section, type in any balance of your choice, select PayPal as Payment Card. Then click Create Account.

In your Sandbox dashboard, you should see the newly created account.

Now we’ve created a test buyer account to help us test our PayPal setup.

Testing our Buyer Account

Head over to your online store and make a purchase. As usual, add a product to the cart and proceed to checkout.

On the checkout page, fill in your normal billing details. Scroll down and click Proceed to PayPal. Just before the proceed button, you should see a dialog box telling you Sandbox is enabled.

Upon clicking the proceed button, you would be redirected to the sandbox account. Log in with the sandbox buyer email and password you had earlier created.

On the next page, accept terms and conditions. Finally, click Pay Now

That’s it! To be sure the order went through, log into your website, go to WooCommerce >> Orders. You should see the order you just processed.

Now we have tested and verified that our WooCommerce/PayPal setup is working properly, we can now disable PayPal Sandbox. By so doing real users will be able to purchase from your store.

Common Issues and Troubleshooting in WooCommerce PayPal Setup

Integrating PayPal with WooCommerce is generally straightforward, but you might encounter some common issues along the way. If you’re experiencing persistent integration problems, our WooCommerce technical help team can assist with troubleshooting any of these common challenges. Understanding these challenges and knowing how to troubleshoot them can save you time and ensure a smooth payment process for your customers. Here are some frequent problems and their solutions:

IPN Failures

Instant Payment Notifications (IPN) are crucial for updating order statuses. If IPNs fail, orders may not be marked as completed. To troubleshoot, ensure your PayPal IPN settings are correctly configured in your PayPal account, and the notification URL is accurately set in your WooCommerce settings.

Payment Not Going Through

Sometimes, customers might face issues completing payments. This could be due to incorrect API credentials or PayPal account settings. Double-check your API details in WooCommerce and ensure your PayPal account is properly set up to accept payments.

Currency Mismatch Errors

WooCommerce and PayPal must be set to the same currency to avoid transaction errors. Verify your store’s currency settings in WooCommerce match those in your PayPal account to ensure seamless payment processing.

SSL Certificate Issues

For secure transactions, PayPal requires your site to have a valid SSL certificate. If customers encounter security warnings, check that your SSL certificate is up to date and properly installed.

Checkout Page Redirect Problems

Customers should be redirected to PayPal to complete their payments. If this isn’t happening, ensure the PayPal gateway is enabled in WooCommerce and that there are no conflicts with other plugins or your theme.

Sandbox Mode Stuck

If your store is not processing real transactions, it might still be in Sandbox mode. After testing, remember to switch off Sandbox mode in your WooCommerce PayPal settings to start accepting live payments.

Missing Orders or Payments

If orders or payments are missing, it could be due to IPN issues or incorrect setup. Check your PayPal IPN history and WooCommerce order logs to diagnose the problem.

When troubleshooting, it’s also helpful to consult WooCommerce and PayPal support documentation or forums for specific solutions. Keeping your WooCommerce and PayPal plugins up to date can also prevent many common issues.

PayPal Plugins and Extensions for WooCommerce

Enhancing your WooCommerce store’s PayPal functionality can significantly improve the payment experience for your customers. Various PayPal plugins and extensions are available, each designed to cater to different needs, from simplifying the checkout process to offering flexible payment options. Here’s a look at some popular and useful PayPal-related plugins that could add value to your WooCommerce setup:

WooCommerce PayPal Payments

This official plugin by WooCommerce offers a comprehensive solution, integrating seamlessly with your store to provide a smooth payment process. It supports various payment methods, including PayPal, credit and debit cards, and local payment options, ensuring a versatile checkout experience for your customers.

PayPal Express Checkout

Speed is crucial in e-commerce, and the PayPal Express Checkout plugin delivers by allowing customers to bypass the WooCommerce checkout page, directly using their PayPal account to complete purchases. This not only speeds up the transaction process but also enhances user convenience.

WooCommerce PayPal Pro

For store owners looking to keep the entire checkout process on their site, PayPal Pro is an excellent choice. It allows for direct credit card payments on your website, providing a seamless and professional checkout experience without redirecting users to PayPal’s site.

PayPal for WooCommerce by Angell EYE

This versatile plugin offers a range of PayPal payment options, including PayPal Express Checkout, PayPal Credit, and Braintree. Its flexibility makes it a great choice for businesses looking to offer multiple payment solutions through PayPal.

WooCommerce Subscriptions

If your business model includes recurring payments, integrating WooCommerce Subscriptions with PayPal can automate this process, offering a hassle-free experience for both you and your customers. This combination is perfect for membership-based sites, subscription services, or any business that requires regular billing.

Incorporating these plugins and extensions can not only enhance the functionality of your WooCommerce store but also provide a more secure, efficient, and user-friendly payment experience. Consider your business needs and customer preferences when choosing the right PayPal plugins and extensions to integrate with your WooCommerce store.

Frequently Asked Questions (FAQs) for WooCommerce PayPal Setup

How do I integrate PayPal with my WooCommerce store?

To integrate PayPal, go to your WooCommerce settings, select ‘Payments,’ and then choose PayPal. You’ll need to enter your PayPal email address, API credentials, and configure the settings according to your preferences.

Is it necessary to have an SSL certificate for using PayPal with WooCommerce?

Yes, an SSL certificate is essential for securely processing transactions and protecting customer data. It encrypts the data transferred between your server and the customer’s browser, ensuring a secure checkout process.

Can I test PayPal transactions before going live?

Absolutely. You can use PayPal’s Sandbox mode for testing. This allows you to simulate transactions in a test environment without using real money. Ensure you switch off Sandbox mode once you’re ready to accept live transactions.

What should I do if the PayPal payment option isn’t showing at checkout?

First, check if the PayPal plugin is activated and configured correctly in your WooCommerce settings. Also, ensure that your PayPal account is properly set up and linked to your store. If the issue persists, it might be a theme or plugin conflict, requiring further troubleshooting.

How do I handle refunds with PayPal in WooCommerce?

Refunds can be processed directly from your WooCommerce dashboard. Go to the order you wish to refund, and you’ll find the option to process a refund. The amount will be automatically adjusted in your PayPal account.

Does PayPal support multiple currencies in WooCommerce?

Yes, PayPal supports transactions in multiple currencies. However, ensure that the currencies you wish to use are supported by both PayPal and WooCommerce. You might need to set up currency conversion options in your PayPal account settings.

What are the transaction fees for using PayPal with WooCommerce?

PayPal’s transaction fees vary based on the country and the type of transaction. Typically, there’s a fixed fee plus a percentage of the transaction amount. Check PayPal’s official website for the most current fee structure applicable to your region.

Can customers use PayPal without a PayPal account?

Yes, customers can pay with their credit or debit cards through PayPal’s guest checkout feature without needing a PayPal account. This option needs to be enabled in your PayPal account settings.

How do I ensure my PayPal transactions are secure?

PayPal provides robust security features, including SSL encryption and fraud protection. Ensure your website has an SSL certificate, keep your WooCommerce and PayPal plugins updated, and regularly review PayPal’s security settings for any additional measures you can implement.

What should I do if I encounter issues with PayPal transactions?

Check your PayPal and WooCommerce settings for any discrepancies. Review the transaction logs in WooCommerce and PayPal for any error messages. If the problem persists, consider reaching out to WooCommerce support or PayPal’s customer service for assistance.

Conclusion

This is all you need to know about WooCommerce Paypal setup. Hopefully, you can now receive payments on your Woocommerce store. We did our best to make it as simple as possible, but if you missed something do get in touch.

If you found this article helpful, kindly share it. You can also check our top WooCommerce payment gateways. For more WordPress tutorials follow our WordPress blog.

The post How To Setup PayPal on Woocommerce – Complete Guide appeared first on FixRunner.com.

Welcome to our comprehensive guide on WooCommerce shortcodes, which will serve as an invaluable resource for online store owners who want to enhance their websites and improve user experience. Shortcodes are powerful snippets embedded within WordPress websites, and when used effectively can greatly impact the overall functionality of your site.

Throughout this guide, we’ll explore the wide range of shortcodes available within WooCommerce, and provide practical examples demonstrating their application. Whether you’re just getting started with your online store or looking to fine-tune your existing site, our WooCommerce shortcode guide is here to help you every step of the way.

Key Takeaways

• Understand the concept and application of WooCommerce shortcodes within WordPress sites
• Learn the basics of implementing WooCommerce shortcodes, including inserting them in various locations and customizing shortcode attributes
• Discover essential WooCommerce shortcodes for showcasing products and enhancing shop pages
• Optimize your site’s cart and checkout system using WooCommerce shortcodes
• Manage user accounts and create a user-friendly “My Account” page
• Extend your site’s functionality with custom shortcodes using WooCommerce shortcode plugins
• Master best practices for utilizing WooCommerce shortcodes to optimize site performance and user experience

Introduction to WooCommerce Shortcodes

WooCommerce shortcodes are an essential tool for any online store owner using WordPress. These simple, yet powerful codes serve as a means to display products more effectively, manage carts and checkouts, and customize user accounts, all within the WordPress environment.

In this section, we will dive into the world of WordPress WooCommerce shortcodes and provide some practical examples to help you understand their potential uses.

Shortcodes are small, easy-to-use code snippets that you can insert into your WordPress site to extend its functionality. In WooCommerce, these shortcodes allow you to display various elements of your online store quickly and conveniently.

Whether it’s placing a product list or a shopping cart on a page, these shortcodes enable you to do so without diving into complex coding.

WooCommerce shortcodes allow you to add essential features like product listings, shopping carts, and checkout forms directly into your site’s content. To ensure these shortcodes remain functional with future updates, our WordPress website support services can provide continuous monitoring and support.

Brief overview of the most common types of WooCommerce shortcodes

1. Product shortcodes: Display product lists, featured products, or recent products on your site.
2. Shop page shortcodes: Customize shop pages with unique layouts or sorting options.
3. Cart and checkout shortcodes: Manage and customize the cart and checkout process for users.
4. User account shortcodes: Create and manage user accounts, including customizing the ‘My Account’ page.

Let’s take a closer look at some of the practical examples of these shortcodes in action.

Now that you have a basic understanding of what WordPress WooCommerce shortcodes are and how they can be used to enhance your online store, it’s time to learn how to implement them effectively. In the following sections, we’ll explore various aspects of using and customizing WooCommerce shortcodes to optimize your eCommerce website for success.

The Basics of Using WooCommerce Shortcodes

Implementing WooCommerce shortcodes can significantly improve your online store’s functionality and appearance. In this section, we will discuss the process of WooCommerce shortcode implementation and guide you through various aspects of using these powerful tools on your WordPress site.

Where to Insert Shortcodes in Your WordPress Site

Shortcodes can be added to different locations within your WordPress site to enhance various aspects of your eCommerce platform. Here are the most common places to insert WooCommerce shortcodes:

• Posts: Add shortcodes within blog posts to showcase products or incorporate other WooCommerce features related to the content of the post.
• Pages: Insert shortcodes on standalone pages to create product listings, category displays, user account areas, and more.
• Widgets: Use shortcodes in text widgets to incorporate WooCommerce elements like product carousels, sale banners, or feature product categories in your sidebars or footers.
• Theme files: Enter shortcodes directly into your theme’s PHP files using the do_shortcode() function to add custom features and layouts to specific site sections or templates.

The WooCommerce Shortcode Structure

WooCommerce shortcodes follow a specific pattern, commonly known as the Woocommerce shortcode structure. Knowing this structure enables you to customize shortcodes to meet your online store’s requirements.

The syntax includes an opening and closing tag, with attributes enclosed within the tags to modify the shortcode output.

An essential aspect of the WooCommerce shortcode structure is the syntax. A typical WooCommerce shortcode would look like this:

[woocommerce_shortcode attribute1="value1" attribute2="value2" ...]

In this example, woocommerce_shortcode represents the specific WooCommerce shortcode, and attribute1 and attribute2 denote attributes that customize the shortcode output. To add or change attributes, simply replace the attribute values with your desired settings.

For instance, to display the most recent products added to your store using the [ products] shortcode, you can modify the shortcode with the orderby and columns attributes like this:

[ products orderby="date" order="DESC" columns="4" limit="8" ]

This shortcode displays the 8 most recent products in four columns. To better understand the usage of different shortcodes and their attributes, refer to the official WooCommerce shortcode documentation.

Moreover, WooCommerce shortcodes plugins can extend the default features by providing custom shortcodes for specific functionality. Installing an appropriate plugin and carefully reading the plugin’s documentation can provide you with additional shortcodes to further customize your online store.

Now that you understand the basics of using WooCommerce shortcodes to improve your WordPress site, proceed to the next sections to delve deeper into specific shortcode applications and techniques.

Essential WooCommerce Shortcodes for Products

Displaying products effectively is crucial for the success of your online store. WooCommerce offers a variety of shortcodes that allow you to showcase your products in different ways.

This section covers the most important shortcodes for displaying products, including recent products, featured products, and specific product categories.

By utilizing these shortcodes, you can ensure your merchandise is presented in an engaging and eye-catching manner. Let’s dive into the essential WooCommerce shortcodes for products:

1. Recent Products
2. Featured Products
3. Product Categories
4. Individual Products

Recent Products

The WooCommerce recent products shortcode allows you to showcase the most recently added products on your website. To display the most recent products, use the following shortcode:

[ recent_products per_page="4" columns="4" ]

You can customize the number of products displayed by adjusting the per_page attribute. Similarly, the columns attribute determines the number of columns in which the products are arranged.

Featured Products

Highlighting your best-selling or most popular products can help draw attention to them and increase sales. The WooCommerce featured products shortcode enables you to display these special items on your site:

[ featured_products per_page="4" columns="4" ]

As with the recent products shortcode, you can modify the per_page and columns attributes to suit your needs.

Product Categories

Organizing your products into categories is important for providing a user-friendly browsing experience. The WooCommerce product categories shortcode allows you to display products from specific categories on your site:

[ product_category category="category-slug" per_page="4" columns="4" ]

Replace category-slug with the slug of the category you want to display. Customize the per_page and columns attributes as needed.

Individual Products

If you want to display a specific product or a selection of individual products on your site, use the following WooCommerce products shortcode:

Replace the numbers in the ids attribute with the product IDs you want to display, separated by commas. Modify the columns attribute to adjust the layout.

Now that you know the essential WooCommerce shortcodes for displaying your products effectively, you can easily showcase your merchandise in a way that meets your business goals and enhances the user experience.

Displaying Product Categories with Shortcodes

Listing and displaying product categories on your WooCommerce store is essential for enhancing the customer shopping experience. Utilizing WooCommerce product categories shortcode and WooCommerce list categories shortcode allows you to create a well-organized and visually appealing presentation of your product categories, making it easier for users to navigate your store.

In this section, we’ll dive into different ways you can present your product categories using shortcodes and how to customize their appearance on your site.

How to List Product Categories

The primary shortcode used to list product categories is [ product_categories ]. This shortcode lets you display the product categories in your store in various ways.

Below, you’ll find a table that highlights the shortcode attributes and their respective meanings, so you can understand how to use them effectively when listing and customizing the appearance of your product categories.

To start using the [ product_categories] shortcode, insert it into a page or post, along with the desired attributes. For example, if you wish to showcase six product categories in a three-column layout, ordered by name, and display only the categories with available products, your shortcode would look like this:

[
  product_categories
  number="6"
  columns="3"
  orderby="name"
  hide_empty="1"
]

Here’s another example. To display only specific product categories, such as those with the IDs 10, 15, and 25, the shortcode would appear as follows:

[
  product_categories
  ids="10, 15, 25"
]

By understanding and implementing the available shortcode attributes, you can easily customize your WooCommerce store’s listing and presentation of product categories using the WooCommerce product categories shortcode and WooCommerce list categories shortcode.

Enhancing Your Shop Pages with WooCommerce Shortcodes

Improving the overall appearance and functionality of your online shop goes a long way in providing an exceptional shopping experience for your customers. By using WooCommerce shortcodes, you can customize and optimize various aspects of your shop pages.

In this section, we’ll discuss some of the most powerful shortcodes to help you create a personalized and professional shop page.

One simple but effective way to improve your shop page is by implementing a product sorting feature. This can be achieved using the woocommerce_shop_page_shortcode, which empowers you to order products according to popularity, ratings, or date added. By doing so, you offer your customers a convenient way to browse and find the products they desire.

The following are some commonly used attributes for the woocommerce_shop_page_shortcode:

• orderby: Specifies the sorting method such as “popularity”, “rating”, “date”, or “price”.
• order: Sets the order direction of the products to ascending (ASC) or descending (DESC).
• columns: Determines the number of columns for displaying the products in a grid format.
• products: Defines the total number of products to display per page.

Here’s an example usage of the woocommerce_shop_page_shortcode:

[ products orderby="popularity" order="DESC" columns="4" products="12"]

This shortcode will display your shop’s products, ordered by popularity, in a 4-column grid layout, with a maximum of 12 products per page.

Beyond sorting, you can further enhance your shop’s layout by using shortcodes that showcase specific products or product categories.

For instance, using the woocommerce_shop_page_shortcode with the category attribute allows you to display only products from selected categories. By doing so, you can create a more organized and personalized product browsing experience for your customers.

Example

To incorporate product categories into your shortcode, simply add the category attribute followed by the desired category slug:

[ products category="clothing" orderby="popularity" order="DESC" columns="4" products="12"]

This shortcode variation will display the most popular products from the “clothing” category, in a 4-column grid layout, with a maximum of 12 products per page.

In addition to the standard shortcodes available in WooCommerce, you can also discover a wide array of plugins that offer their own unique shortcodes. These plugins allow you to expand your shop’s functionality and customization options, enabling you to create a truly unique and personalized online store.

Remember to always keep an eye on the WooCommerce shortcode documentation for new updates and enhancements, ensuring that you stay informed and make the most out of these powerful customization options for your online store.

By incorporating these shortcodes into your shop pages, you’ll not only provide your customers with a superior shopping experience but also stay ahead of the competition in today’s dynamic eCommerce world.

Shortcodes for WooCommerce Cart and Checkout Pages

Optimizing the user experience on an e-commerce website is essential for retaining customers and encouraging purchases. Therefore, it’s crucial to streamline the cart and checkout process using WooCommerce shortcodes.

In this section, we’ll discuss the WooCommerce cart shortcode and the WooCommerce checkout shortcode to improve your website’s purchase process.

These shortcodes can be used to provide a smooth and efficient shopping experience for your customers by enabling customization, better product display, and improved navigation through the checkout process.

WooCommerce Cart Shortcode

The WooCommerce cart shortcode allows you to display the shopping cart anywhere on your website. This shortcode helps customers easily view and modify their shopping carts, providing a convenient way to monitor their selected items as they continue browsing.

To use the WooCommerce cart shortcode, simply place the following code within a page, post, or widget:

[ woocommerce_cart ]

WooCommerce Checkout Shortcode

Utilizing the WooCommerce checkout shortcode, you can display the checkout process on any page of your website. By doing so, you can ensure your customers can complete their purchases without any interruptions caused by unexpected navigation.

Add the WooCommerce checkout shortcode to your desired page or post by inserting the following code:

[ woocommerce_checkout ]

Customizing your Cart and Checkout Pages with Shortcodes

WooCommerce shortcodes offer flexibility in designing and customizing your cart and checkout pages, enabling you to create a unique experience for your customers. Here are some ways to tailor these pages using shortcodes:

1. Create a custom cart page using the WooCommerce cart shortcode, and place it within a preferred location on your site for easier accessibility.
2. Design a unique checkout page layout by utilizing the WooCommerce checkout shortcode, then adding additional information or elements, such as discount codes or promotional banners.
3. Combine both cart and checkout shortcodes on the same page, enabling customers to review their items and proceed to checkout without additional navigation.

In conclusion, using WooCommerce cart and checkout shortcodes not only streamlines the purchasing process but also provides a more personalized and user-friendly experience for your customers. Start implementing these shortcodes on your site today to optimize their shopping journey and encourage higher conversion rates.

Managing User Accounts with Shortcodes

Efficiently managing user accounts is crucial for providing a seamless and personalized shopping experience to your customers. By leveraging WooCommerce my account shortcode and WooCommerce user account shortcode, you can create a user-friendly interface that allows customers to view their orders. Also, you can manage their profiles, and access other personalized information.

In this section, we will discuss the shortcode solutions for enhancing the ‘My Account’ page to improve user management on your eCommerce site.

Crafting a User-Friendly My Account Page

The ‘My Account’ page is where your customers can access their account details, orders, billing and shipping addresses, and other personalized settings. Enhancing this page using shortcodes will enable you to provide a better user experience by displaying relevant information and easy navigation.

Below are essential shortcodes and their attributes for managing and designing the ‘My Account’ page:

1. [ woocommerce_my_account] shortcode: This shortcode displays the ‘My Account’ page content with default settings. You can customize the content using the attributes order_count and current_user.
   • order_count: Use this attribute to limit the number of recent orders displayed on the ‘My Account’ page. For example, to show only five recent orders, use the following shortcode: [ woocommerce_my_account order_count=”5″]
   • current_user: This attribute allows you to display information related to the current logged-in user. To use this attribute, input the following shortcode: [ woocommerce_my_account current_user=”true”]
2. [ woocommerce_edit_account] shortcode: Use this shortcode to display and allow users to edit their account details separately from the my account page, with the ability to customize the redirection URL using the redirect attribute.
   • redirect: Set the redirected URL after users update their account details successfully. For example: [ woocommerce_edit_account redirect=”https://yourstore.com/success-page”]

By using these meticulously selected shortcodes and their available attributes, you can craft an intuitive and user-friendly ‘My Account’ page, ensuring a satisfying experience for your customers while they manage their personal information on your online store.

Creating Custom Shortcodes with WooCommerce Shortcodes Plugins

While WooCommerce offers an extensive collection of shortcodes to cater to most of the store management needs, there are instances when you may want to create custom shortcodes that serve unique requirements specific to your online store.

In situations like these, WooCommerce shortcodes plugins can come in handy to help you create and implement custom shortcodes effortlessly.

Below is a rundown of some popular WooCommerce shortcodes plugins that can assist you in extending the capabilities of the default WooCommerce shortcode set:

1. Woo Shortcodes Kit (WSK)
2. Code Snippets
3. WooCommerce Mix and Match – Custom Product Boxes Bundles
4. WooCommerce Show Single Variations

Let’s delve into the details of each WooCommerce shortcodes plugin and how they can complement your eCommerce store with custom shortcodes.

When choosing a WooCommerce shortcodes plugin, it is essential to verify that it aligns with your requirements, is compatible with your WordPress theme, and has adequate support and documentation to assist you with custom shortcode creations.

In conclusion, implementing custom shortcodes through WooCommerce shortcodes plugins can significantly enhance your eCommerce store’s functionality, helping you serve your customers with a tailored and engaging shopping experience.

WooCommerce Shortcode Documentation and Support

To fully utilize the potential of WooCommerce shortcodes in your online store, it is crucial to consult and understand the official documentation. It provides detailed instructions and guides on using shortcodes effectively, troubleshooting issues, and optimizing your store’s performance.

In this section, we will explore how to find and use WooCommerce shortcode documentation, as well as the support resources available to you.

Finding and Utilizing Official Documentation

The official documentation for WooCommerce shortcodes can be found on the WooCommerce website, specifically in the Documentation section.

This comprehensive resource covers various aspects of using shortcodes, such as manual implementation, attributes customization, and integration with third-party tools and plugins.

To further aid your learning, the documentation includes practical examples of shortcode usage and provides insights into the best practices to maximize their effectiveness in your store. As you go through the guides and tutorials, remember to constantly test and validate your implementations to ensure a seamless and optimized user experience.

In addition to the official documentation, you can also benefit from the following resources:

WooCommerce Support

For any technical issues or queries related to WooCommerce shortcodes, you can seek help from the WooCommerce support team. Just submit a ticket or browse the FAQs and forums.

WordPress Codex

If you want to gain deeper knowledge and understanding of WordPress shortcodes, the WordPress Codex is an invaluable resource. It provides a wealth of information on shortcode usage and customization, alongside relevant examples.

Online Communities

Various online communities, such as StackOverflow and WordPress forums, bring together WooCommerce users and developers. They share their experiences, knowledge, and advice on using shortcodes effectively.

Use the official WooCommerce shortcode documentation and leverage support resources to enhance your online store’s functionality and user experience. That way, you will ultimately increase the satisfaction of your customers and the success of your business.

Best Practices for Using WooCommerce Shortcodes Effectively

Using WooCommerce shortcodes optimally can significantly enhance the efficiency and functionality of your eCommerce website.

This section will provide you with valuable insights into the best practices for optimizing WooCommerce shortcodes. By following these guidelines, you can ensure smooth performance and deliver a seamless user experience.

1. Always Keep Plugins and Themes Updated: For a smooth and secure performance,  update your WooCommerce plugin and associated themes regularly. This will also ensure that the shortcodes continue to work as expected.
2. Use Only Relevant Shortcodes: Do not overcrowd your website with too many shortcodes. Select only the ones that are most relevant to your online store and its goals. This will aid in maintaining your site’s performance and make it easier for your customers to navigate through the website.
3. Organize Your Shortcodes: Proper organization of shortcodes is crucial for efficient site management. Categorize shortcodes based on their purpose and function to ensure easy access and improved productivity.
4. Test Shortcodes Regularly: Ensuring that your shortcodes function correctly is vital for delivering an optimal user experience. Regularly test and validate your shortcodes to identify and resolve any issues immediately.
5. Optimize Shortcode Attributes: Customize the shortcode attributes to match your website’s requirements and enhance its functionality. Select attributes that align with your site’s goals for optimal performance.

Tips to Optimize Shortcode Performance

Here are a few practical tips to optimize the performance of your WooCommerce shortcodes:

• Use Caching Plugins: A caching plugin can help speed up your website. It generates and stores static HTML pages instead of processing the shortcodes on every page load. This can lead to significant improvement in your site’s loading speed and overall performance.
• Minify your CSS and JavaScript Code: Minification is the process of removing unnecessary characters and whitespace from your code. This makes the code lighter, thus improving your website’s load time and overall performance. Several plugins can help you achieve this optimization.
• Optimize your Images: Ensure that your images are in the correct format. Also, compress them to reduce the file size without a significant loss in quality. This can greatly impact the speed at which your site loads and provides an enhanced user experience.

By implementing these best practices and optimizing your WooCommerce shortcodes, you can harness their full potential to create a highly functional and user-friendly eCommerce website. Stay informed and up to date with the latest trends in WooCommerce and shortcode development. That way you’ll ensure your site remains at the forefront of eCommerce innovation.

Conclusion

In this comprehensive WooCommerce shortcode guide, we explored different aspects of using and implementing WooCommerce shortcodes to optimize e-commerce operations.

These versatile shortcodes allow you to easily manage products and customize shop pages. Also, you can enhance cart and checkout experiences, and create user-friendly account pages for your customers.

Through examples and clear instructions, you’ve learned how to harness the power of WooCommerce shortcodes to improve your online store. By utilizing these codes effectively, you can free up more time to focus on expanding your business. Need help implementing these shortcodes or optimizing your store’s layout? Our WooCommerce customer support services team can help you maximize the potential of these powerful tools.

Remember to visit the official WooCommerce documentation for ongoing support and additional information about these shortcodes. And don’t forget to leverage best practices while implementing WooCommerce shortcodes to ensure a seamless and efficient customer experience. Your online store’s success is just a few shortcodes away!

The post Mastering WooCommerce Shortcodes: Your Quick Guide appeared first on FixRunner.com.

WooCommerce themes are important for creating online stores. The right theme can help you shape the look and feel of your store.

However, finding the ideal theme can be a hard task since there are hundreds of them out there. So to help make this decision easier, we have curated the top 20 WooCommerce themes.

To clarify, we choose the best themes for each eCommerce category. So whether you want to build a home decor store or a pet clothing store, you will find the perfect theme here.

Contents:

• Blissful
• Audib
• Lettuce
• Gizmo
• Bingo
• Fiorello
• Kirana
• Cozynest
• Miniature
• PharmaCare
• Furnob
• Karo
• Staaw
• BoxShop
• SkinCare
• WebShop
• Wild Sports
• Astra WooCommerce Theme
• Divi Theme
• Storefront Theme
• How to Choose the Best WooCommerce Theme
• Conclusion
• Frequently Asked Questions

1. Blissful – Gift WooCommerce Themes

Blissful is a unique theme for anyone building a gift store to sell toys, cakes, and flowers.

The theme comes with several amazing features and customization options. It offers several pre-built pages, including home pages and shop pages, to choose from.

Blissful has pre-built templates that act as building blocks to help you build your store. It also has a minimalist interface, which increases a store’s appeal. 

Blissful offers a wishlist function that allows shoppers to save items and buy them later. Additionally, the theme offers a one-click demo importer to help you easily set up your store.

The theme integrates with other WordPress plugins. It is also responsive on mobile devices and optimized to rank well on Google.

Cost: Blissful has a free package with limited features. Its premium plan costs $79 annually.

Key Features

• Pre-built pages like Home, Shop, About, and Contact
• Shopping Cart
• Contact form
• Mega menu
• Built-in SEO
• One-click install

2. Audib Woocommerce Themes

Audib is one of the best feature-rich WooCommerce themes for building audio stores. This theme comes with six unique homepage designs that you can choose from.

Audib also has five modern product layouts and seven shop layout options. These layouts are designed to highlight the features of each product.

Additionally, the theme is fast-loading and mobile-responsive. It also integrates with the WooCommerce Elementor Drop Page Builder.

Further, Audib works well with important plugins like Revolution Slider. It is also a good choice to build an audio product or accessory sales store.

Cost: Audib costs $49 per website. It also comes with six months of support from Pavothemes.

Key Features

• 6 unique homepage demos
• 7 modern shop designs
• WooCommerce integration
• Unlimited color schemes
• Fast-loading
• Product wishlist and compare
• 100% responsive

3. Lettuce

Lettuce is a modern and colorful WordPress eco-store theme. It has an appealing interface that will make your store look inviting. The theme has three homepage layouts for you to choose from.

It also has over 750 user-friendly designs and customizations and integrates perfectly with WooCommerce. This allows you to change the color, topography, and layout of your store.

In addition, Lettuce is a great choice for agricultural produce stores, eco-agrobusinesses, and others.

The theme is compatible with WPBakery, which makes it easier to customize it to meet your needs. It also has several amazing features, including a gift card feature to boost sales.

The theme is also 100% responsive and works well on various kinds of devices.

Cost: Lettuce costs $69 per website for the regular license and $49.88 for the extended license. It also comes with six months of support from the theme creators.

Key Features

• 750+ Customizer Options
• Easy-to-edit pages
• 100% responsive
• One-click install
• Product sale features
• Gift cards feature
• Fast speed and performance
• No coding knowledge is required

4. Gizmo

Gizmo is a free WooCommerce theme developed by ThemeGrill. The theme has a responsive and user-friendly interface. It is perfect for electronics, gadgets, and fashion stores.

Gizmo has various features that make it the ideal theme for your store. The theme comes with several pre-built patterns to build your store. It also has a pre-designed shop, product category page, cart, and blog pages.

Further, the displays on Gizmo are designed to improve sales. There’s a mini cart in the header to allow customers to checkout at any time.

Gizmo offers a product comparison feature to help increase sales. It also comes with a product wishlist and product count-down features.

In addition, the theme works well with WooCommerce and other vital plugins. Gizmo is designed with a mobile-responsive interface and is optimized to rank on search engines.  

Cost: Gizmo costs $79 per year on WooCommerce with 1 year of support.

Key Features

• 9 pre-designed patterns 
• Compatible with WooCommerce
• Product offer feature
• One-click install
• SEO-friendly
• 100% Responsive
• Regular updates

5. Bingo

Bingo is one of the best WooCommerce themes to build a fashion store. The theme has an appealing design that ensures your fashion store stands out.

Bingo also allows a high level of customization. You can edit various parts of your store to match your brand. The theme has a high-resolution image display to make products attractive.

Further, it has a product gallery and a product video section and it offers an amazing shopping experience.

Bingo is mobile-responsive and optimized for all devices. It is also optimized for search engines and has a fast loading speed.

Cost: Bingo costs $6.59 per month and $79 per year on WooCommerce, with 1 year of support.

Key Features

• Pre-designed patterns for home, about, and blog pages
• Various color options
• Fast-loading pages
• Special Price
• Trending Product
• Shop Filters
• Scrollable product gallery
• No coding knowledge is required.

6. Fiorello

Fiorello is a versatile and multipurpose WordPress theme. It is a popular option when choosing the best floral WooCommerce themes. The theme is beautiful and easy to customize. It also has elegant designs to make your store attractive.

Fiorello offers responsive pages. It has various color styles with mobile-ready layouts. You can turn on these layouts to provide an amazing experience.

The theme is best suited for floral shops and florist online stores. It works well with other plugins, like WP Page Builder.

Further, Fiorello supports multi-vendor plugins. The theme supports header and footer customization. It is also optimized to rank highly on search engines.

Cost: Fiorello costs $79 per site. It also comes with six months of support.

Key Features

• 6 homepage examples
• WooCommerce compatible 
• Mega Menu
• 800+ Google Fonts
• Modern design
• Various color styles
• Mobile ready
• One-click install
• No coding knowledge required

7. Kirana

Kirana is a clean and simple WooCommerce theme. The theme ranks high on the list of WooCommerce themes for building various kinds of food stores. You can use it to build an online supermarket, grocery store, or organic shop.

It has beautiful layouts to make your store attractive and welcoming. The theme also displays options like a cart and quick view when users hover around a product. Quick View allows users to see vital details about the product. This helps make their buying decision easier.

Kirana is also SEO-optimized and mobile-responsive. This ensures a seamless experience.

Cost: Kirana costs $6.59 per month and $79 per year.

Key Features

• 5 banner patterns
• 3 blog patterns
• Beautiful product listing
• Large product library
• Responsive design
• Show your shop’s location
• Live customizer

8. Cozynest

Cozynest is one of the most responsive WooCommerce themes. It is perfect for a furniture or home decor store. The theme has a simple design to make your store appealing to customers. It also has various layouts, features, and templates you can use.

Cozynest also integrates with various plugins, including the Block Editor/ Gutenberg. It comes with a pre-designed home, shop, product, about, contact, and blog.

There are also pre-designed patterns that make it easier to build your site. You can also customize these pages and layouts to match your brand style. 

Costs: Cozynest costs $6.59 per month and $79 per year.

Key Features

• 6 demo pages
• Pre-built patterns
• SEO-optimized pages
• Secure payment
• Store search function
• Free return feature
• One-click demo importer
• 24 hours support

9. Miniature

Miniature is a well-designed WooCommerce theme for WordPress. The theme can be used to build various kids stores like toy and game store. The design is responsive and easy to use. This makes it easy for anyone, including kids, to buy from the online store.

It also has a neat design with a wide range of color options that gives your store a lot of character. Miniature also has several options to edit the site as you like. It is a good choice for those looking for kid store WooCommerce themes. 

Costs: Miniature costs $6.59 per month and $79 per year. 

Key Features

• Pre-designed home, about, offers and contact pages 
• 6 product types
• Integration with WooCommerce
• Works with the Block Editor
• Responsive design
• SEO optimized
• Dozens of color options 

10. PharmaCare

PharmaCare is the perfect theme for online pharmacies and medical stores. It is suitable for stores selling drugs and medical supplies. PharmaCare is also compatible with other WooCommerce themes.

Additionally, the theme integrates with YITH WooCommerce product add-ons and comes with a comprehensive installation guide. PharmaCare is also compatible with Elementor Page Builder. You can use Elementor to customize your site the way you want it.

Cost: PharmaCare costs $79 per site. It comes with six months of support from the theme creators. 

Key Features

• Large collection of pages and layout
• 1000+ Google Font
• Responsive design
• SEO Optimized
• Various layout options
• One-click demo content import
• No coding knowledge required.
• It works well with Elementor Page Builder.

11. Furnob

Furnob is the right theme if you’re looking to build a furniture store. This theme provides all the tools you need to customize your site just the way you like it.

Furnob allows you to build a furniture store, a home goods store, and others. You can also use it to build a home decor shop or sales platform.

The theme integrates with the Elementor WooCommerce plugin, which makes it easy to edit. It also has multi-vendor support for those looking to set up a marketplace.

Overall, Furnob is a perfect choice for those looking for the best arts WooCommerce Themes to showcase their creative works. 

Cost: Furnob costs $47 per WooCommerce website. It comes with six months of support from the theme creators.

Key Features

• 6 homepage demos
• Elementor Page Builder
• Quick View feature
• Product features
• Side cart
• Order tracking
• One-click install
• Fast loading
• Multi-language

12. Karo

Karo is a multipurpose WooCommerce theme. It is one of the most used WooCommerce themes for jewelry and fashion stores. Its color options and beautiful layouts will make your store inviting.

The theme offers various features to ensure a great shopping experience. It is the right theme to sell diamond jewelry or fashion accessories.

Karo works well with Elementor Builder and vendor plugins. This makes it easier for you to edit your site as you want. Karo supports 360 product views and is mobile-optimized.

The theme also comes with several color options and layouts. This allows you to choose the one that best fits your brand.

Cost: Karo costs $59 per site. It comes with six months of support from the theme creators.

Key Features

• Elementor and WPBakery Page Builder compatible
• 65+ clean, beautiful demos
• 360 product viewer
• Mobile version ready
• One-click demo importer
• 360° Product Viewer

13. Staaw – Best WooCommerce Themes

Staaw is a beautiful eCommerce WP theme. The theme offers great value for anyone looking to start a POD store. It integrates with Printful and Printify plugins. This helps provide the functionality you need for your Print-On-Demand store.

Staaw also comes with several beautiful pages and layouts. It also works well with WPBakery Page Builder and other plugins. It has several amazing features, including a currency switch feature.

Cost: Staaw costs $64 for a lifetime and comes with up to 6 months of support.

Key Features

• 6+ homepage layouts
• 6+ inner page layouts
• Users wishlist
• Premium page builder
• Order Tracking
• Translation ready
• 6 months of support included
• No coding required. 

14. BoxShop – Best WooCommerce Themes

BoxShop is the ideal WooCommerce template for you if you’re looking to build a shoe store that stands out. The theme has several layouts for the home page and product page. It also comes with several eCommerce features to make shopping enjoyable.

The Quick View feature allows customers to easily get information about the product. Once they click on it, it will show the size, make, or brand of the item.

BoxShop also integrates well with WPBakery Page Builder, so you can customize your store using the drag-and-drop feature. The theme is a great option, whether you want to sell only shoes or any other items.

Cost: BoxShop costs $59 for a lifetime. It also comes with up to six months of support.

Key Feature

• 8+ unique homepages
• 100% responsive
• Catalog Mode ready
• Product Quick View ready
• Translation ready
• Filter products by color

15. SkinCare Theme – Best Woocommerce Themes

SkinCare is a unique WooCommerce theme with a simple design. The beautiful design will make your store appealing to buyers.

But the theme doesn’t stop at aesthetics. It offers several amazing features that allow you to customize your store. You can change the colors and spacing to suit your style.

The theme is perfect for a beauty store, cosmetics store, or salon. SkinCare is also SEO-friendly and translation-ready.

Cost: SkinCare costs $6.59 per month and $79 annually. 

Key Features 

• Pre-built ready-to-import pages
• SEO-friendly
• Translation-ready
• Fast and well-coded
• Advanced WordPress customizer options
• Code to improve optimization
• Regular support with a 30-day money-back guarantee

16. WebShop

WebShop is one of the most elegant WooCommerce themes. The theme is a perfect choice for different kinds of eCommerce stores. You can use it to build a software store, fashion, clothing, gadgets eCommerce store.

WebShop adopts a mobile-first approach. This ensures that it looks great on every device. The theme is also designed to help increase sales. It comes with various tools, including an easy checkout process.

WebShop also has several layouts and customization options you can use to build the ideal store.

Cost: WebShop costs $6.59 per month and $79 per year. 

Key Features

• 3 pre-built pages
• 4 WooCommerce pages
• Mobile-first design
• SEO-friendly
• Distraction-free checkout
• Translation-ready
• Light-weight, fast, and well-coded
• Pre-built, ready-to-import demo site

17. Wild Sports – Best WooCommerce Themes

Wild Sports is a simple and unique theme. The theme’s design expresses the spirit of sports and recreation. Its bright colors provide the right feel to make your sports store stand out.

The WooCommerce theme comes with a one-click import feature that allows you to easily set up your site in hours. You can also customize the site using the Gutenberg Block Editor.

Wild Sports is ideal for sports gadgets, sports apparel, and other stores.

Cost: Wild Sports costs $8.25 per month and $99 annually. 

Key Features

• Pre-designed patterns for Home, About, Contact pages, and product descriptions
• for 4 pre-designed pages
• 7 product pages
• Responsive designs
• Localization ready
• Compatible with Yoast SEO
• AJAX add-to-cart buttons
• Background, color, and link-color options

18. Astra – Best WooCommerce Themes

Astra is one of the most used WooCommerce themes. The theme is known for its fast loading and numerous customization options. It is the go-to theme for anyone looking to build a reliable store.

One major selling point of the Astra theme is the level of customization it allows. You can change every aspect of your WooCommerce site, whether it is the color, layouts, or any other aspect.

Astra also allows extensive customization. It also has several amazing features, including Quick View, translation, and more.

In short, this theme is great for a furniture store, clothing store, portfolio site, etc.

Cost: Astra has a free version. The Pro version costs $47 annually and $227 is for lifetime access.

Key Features

• Multiple website templates
• Page Builder Compatibility (Elementor, Beaver Builder)
• Mobile-Responsive
• SEO-Friendly
• Various color options
• Fast loading time
• Custom widgets

19. Divi – Best WooCommerce Themes

Divi is one of the most popular WordPress WooCommerce themes. The theme is suitable for building custom WooCommerce stores, from pet care stores to organic food stores.

It has over 800 pre-designed layouts, which you can customize as you want. Divi also has several options that help you customize your sites.

The theme is fully responsive, fast-loading, and compatible with several WooCommerce plugins.

Cost: Divi theme has a free version. The Pro version costs $89 annually and $249 is for lifetime access. 

Key Features

• Pre-designed website templates
• Pre-made layouts
• Drag-and-Drop Page Divi Builder
• Real-time design
• Multiple customization options
• Responsive design
• Built-in layout library
• Translation-ready
• Code customization
• Support and documentation
• Regular updates

20. Storefront – Woocommerce Themes

Storefront is a free WooCommerce theme to launch your online store. The theme has over 200,000 installations on WordPress with several positive reviews.

It also comes with several amazing features and customization options. So you can customize the color, layout, and even background of the theme to match your brand style.

Storefront is SEO-optimized and responsive on different devices. It is also compatible with various WooCommerce extensions.

Cost: The theme is free, although there’s a Storefront extension that costs $69 per WooCommerce website. 

Key Features

• Homepage templates
• Responsive design
• Sticky header
• Multiple widget areas
• Product page customization
• Translation ready
• SEO optimized
• Support and documentation
• Regular updates

How to Choose the Best WooCommerce Themes

The best WooCommerce theme will depend on your specific use case and the features you want. Here are some factors to consider when choosing the ideal theme:

1. Ratings and Reviews

Reviews tell the story of users’ experiences using a specific theme. Having several positive reviews is a good sign. It shows that previous users who purchased the theme loved it.

2. Dedicated Support

Support is important when building a website, especially if you want to go the DIY way. Most premium WooCommerce WordPress themes offer 6 months to a year of support.

This support can be anything from guiding you on how to set up the site to customizing it.

3. Documentation and Guides

Every theme is different. As such, it’s important that a theme has documentation to guide users. You should check for documentation of a theme before purchasing it.

4. Functional Design

A functional design doesn’t really mean a complex design. Most popular WooCommerce themes are simple. Ensure the theme has the functionalities and features you need. 

5. Responsive and Fast-loading

The ideal theme should load fast and also be responsive on various devices. For instance, most people today shop online using their mobile devices. As such, the theme should be mobile-friendly. It should also load fast so users don’t leave your site.

6. Easy Navigation

Ease of use is an important factor when it comes to online shopping. You want a theme that is easy to navigate for anyone. This will allow customers to shop without issues.

7. Regular Updates

The eCommerce space is always changing, with new innovations popping up every day. So the right theme should offer frequent updates. This way, your website will have the latest features and enhancements.

Conclusion – WooCommerce Themes

In conclusion, we’ve outlined the 20 best WooCommerce themes for various eCommerce categories. If you’re looking for a fast and reliable theme, then you should choose one from this list.

Having trouble deciding on the best theme or how to go about it? Our WooCommerce theme and plugin support team is here to help. We’ll guide you to choose the best themes based on your specific needs and help you set up a functional eCommerce store.

Frequently Asked Questions

Which theme works best with WooCommerce?

The WordPress WooCommerce theme that works best for you will depend on your specific goals. For instance, if you want to build a home decor store, then Furnob will be an ideal choice. You also have to consider the functionalities you want for your store since they vary based on the theme.

What is the best theme for WooCommerce 2023?

The best WooCommerce theme for 2023 is Astra, Storefront, and Divi. They are some of the most used themes for the year. However, the best theme for you is dependent on the type of store you want to build and the features you want for it.

How to get WooCommerce themes for free?

You can find free themes in the official WordPress theme repository. Click on Appearance >> Themes, then click on “Add New.” Then type “WooCommerce Theme” into the search box. The result will contain several free themes.

Are WooCommerce themes free?

Some themes, like Storefront, are free. Premium themes, however, come at a price. Overall, it depends on the specific theme you want and the features you want for your store. However, premium themes often have more features and less setup on your end.

The post 20 Best WooCommerce Themes for Successful Online Stores appeared first on FixRunner.com.

The WooCommerce plugin comes out of the box with features to create a great eCommerce site. However, it does not come with all the features to create a WooCommerce B2B store.

So, how do I create a B2B website in WordPress?

To create a B2B store on WooCommerce, you must install WooCommerce B2B plugins.

In this post, we will provide you with the top eight WooCommerce B2B plugins you can use to create an online B2B store.

Contents:

• • B2B in WooCommerce and its Features
  • Eight Best WooCommerce B2B plugin
    • WooCommerce B2B
    • B2B eCommerce for WooCommerce
    • WooCommerce Wholesale Pro
    • B2B for WooCommerce
    • Wholesale Suite
    • B2BKing – Ultimate WooCommerce Wholesale and B2B Solution
    • WholesaleX
    • Whols
  • Conclusion

B2B in WooCommerce and its Features

WooCommerce Business to Business (B2B) is an eCommerce deal between two businesses.

It can be between a manufacturer and a wholesaler, or a wholesaler and retailer.

B2B eCommerce is different from B2C (Business to Customers). This is because the B2B enables you to handle bulky orders and higher transactions.

The WooCommerce plugin already handles a B2C service. But with a B2B, you will need to use a plugin.

WooCommerce B2B plugins help you handle complex eCommerce features. Some of them include:

Complex Product Catalog

A WooCommerce B2B plugin enables you to create custom product catalogs. This allows you to set different prices for different buyers. It also simplifies the order process.

Large Wholesale Orders

With a WooCommerce B2B business comes large/bulky orders. So having a B2B plugin equips you with features to handle large orders.

Complex Shipping

B2B businesses deal with bulky orders from businesses in various countries. As a result, shipping can be tough to organize. B2B plugins allow you to calculate shipping costs before sale with ease.

Quotes and Invoices

B2B transactions aren’t as straightforward as B2C transactions. In B2B deals, companies often provide quotations to their customers.

This is to enable them to cater to the different needs and conditions of their customers. Customers, in turn, can ask for invoices which can serve as a different checkout process.

Inventory Management

This is another aspect a WooCommerce B2B plugin handles. B2B websites often have massive orders to take care of. Thus, effective inventory management is vital to maintain product stock.

Best WooCommerce B2B Plugins

WooCommerce B2B

Price: $99 for a regular license.

One of the most popular B2B plugins is the WooCommerce B2B plugin by code4lifeitalia. This powerful plugin comes with tools to enable you to build a B2B WooCommerce store.

The WooCommerce B2B plugin provides you with features to create a B2B store. Its features include diversified price lists and custom registration forms.

The plugin provides a quotation system for customers to make a quote request. Further, you can create customer groups and offer price and tax exemption to these groups.

Customers can get discounts based on their cart quantity. The plugin also prevents a customer from making a new order if there are previous unpaid ones.

WooCommerce B2B allows you to set custom amounts and packaging fees. The plugin also offers control of payments and shipping methods.

WooCommerce B2B centers on performance, security and compatibility. With a one-time and affordable payment, you get a lifetime of updates.

B2B eCommerce for WooCommerce

Price: $99/yr.

B2B eCommerce is another great WooCommerce B2B plugin. It enables you to convert your site to a B2B store. The plugin allows you to handle wholesale requirements for a WooCommerce store.

With B2B eCommerce, customers can create custom quotation requests. Customers can also select their preferred products and quantities and negotiate on price.

The plugin also provides an intuitive interface for customers to manage quotes.

B2B eCommerce enables you to create a customer-level pricing structure. Thus, you will be able to set custom pricing for each customer.

Further, the plugin allows you to create custom payment methods for individual customers.

This way, customers can create a special payment contract with your business. They will also be able to select their terms upon checkout.

WooCommerce Wholesale Pro

Price: $99/yr for a single plugin. Two plugin bundles cost $149.

Wholesale Pro is a B2B plugin with features for wholesale stores. With it, users are able to run a wholesale and retail store separately. The plugin also provides features customized to each user group.

WooCommerce Wholesale Pro provides features every WooCommerce B2B site owner will need. The plugin allows you to create unlimited wholesale user roles.

Its flexible pricing option allows you to assign each role its unique pricing. You can also set up global or category-based percentage discounts for individual products.

With WooCommerce Wholesale Pro, you can enable taxes on public consumers. You can also disable taxes for your wholesalers.

Further, the plugin comes with features like order tracking, bulk order forms, and more.

The plugin also has a great order management system. This enables you to manage customer’s orders with ease.

B2B for WooCommerce

Price: $149/yr.

B2B Extension for WooCommerce is built with features from 5 best-selling WooCommerce B2B extensions. It provides you with comprehensive features to create a great B2B eCommerce store.

The plugin allows you to create custom B2B registration forms with 14 fields. This will enable you to collect extra information from your customers.

You can also adjust product visibility by user roles. This means you can hide/show products and categories from specific user roles.

The plugin comes with a tiered pricing feature that allows you to set prices for different users.

You can also set a custom limit to the order quantity for each user role.

Wholesale Suite

Price: $297 for a single site license.

The Wholesale Suite plugin is a complete solution for WooCommerce B2B stores. The plugin combines features from three different plugins. This enables you to create a complete wholesale store.

Wholesale Suite comes with powerful plugins. These plugins are:

Wholesale Prices Plugin

This plugin lets you manage wholesale rates and small sale amounts. You can also create different levels of pricing based on the order quantity.

The plugin lets you control tax and shipping rates and payment gateways for each user role.

Wholesale Order Form Plugin

With this plugin, you can display your products in a one-page catalog mode. These catalogs are responsive and come with an advanced search and filter option.

This helps your customers find products quickly.

Wholesale Lead Capture

This plugin enables you to create a registration form, login, and thank you pages. All these come with built-in spam protection to block spammers.

The plugin automatically adds approved users to an appropriate wholesale user role.

Further, it provides different customizable email templates. This can be sent to registered users.

The plugin is also compatible with most WordPress themes and plugins.

B2BKing – Ultimate WooCommerce Wholesale and B2B Solution

Price: Basic features are free. Premium costs $199.50.

The B2BKing is an advanced plugin with features dedicated to WooCommerce B2B and hybrid stores. B2BKing comes with features that allow B2B sellers to run their businesses efficiently.

The plugin allows you to categorize your customers and set different prices for them. You will also be able to set different payment/shipping methods for each customer.

The plugin allows you to create registration forms and custom billing fields. It also comes with features to handle negotiated price offers and invoice payments.

Further, you can create as many registration roles as you wish. You can set the registration approval process to be manual or automatic.

B2BKing lets you control your product visibility. This allows you to hide product categories and prices from specific users.

This feature allows you to show your wholesale prices to certain groups. It also allows you to hide wholesale prices from guest users.

B2BKing comes with an in-built conversation feature. This allows customers to interact with site administrators. Customers can also make a quote request using the conversation feature.

WholesaleX

Price: Basic features are free. Premium starts at $129.

WholesaleX is a simple-to-use plugin that provides a complete solution to create a WooCommerce B2B store. Its simple interface makes it easy to set up and manage your wholesale business.

WholesaleX provides a dynamic pricing feature. The plugin adjusts product prices based on different factors. You can also create different prices for different customer groups.

The WholesaleX plugin allows you to create unlimited user roles for your customers.

Each user role will have its own set of permissions. Thus, you will be able to handle a wide range of customers and boost sales and profits.

Additionally, the plugin comes with its own custom form builder. With it, you will be able to create a registration and billing form for your customers.

These forms enable you to collect customers’ contact, shipping, and order information.

Further, the plugin provides you with a Custom Bulk Order Form. With this form, your customers are able to generate bulk order lists. They can also place orders immediately.

Wholesale X also comes with a digital wallet feature known as the WholesaleX Wallet. This feature allows you to create a digital wallet for your wholesale customers.

The wallet allows your customers to deposit money to buy products from your store. You can also offer special prices/deals to customers that use this wallet.

Whols

Basic features are free. The pro version costs $79/yr for a website.

Whols plugin comes with powerful features for wholesale stores. The plugin enables online stores to set custom wholesale prices for their products.

Whols requires your wholesalers to complete a registration form. This is to enable them to access exclusive rates. The plugin also allows you to review and approve a wholesaler’s request.

The plugin’s free version provides basic features to get your wholesale store up and running.

You will be able to assign wholesale roles for your customers and set the amount of products they want to buy.

The plugin also allows you to show/hide retailer prices from your wholesalers. You can also provide coupon codes to your retailers.

To extend the plugin’s functionality, you can upgrade to its premium version.

The pro version allows you to create and manage unlimited user roles. You will also be able to set prices based on product category and user role.

Further, the plugin lets you control your customer’s payment method. It also allows you to restrict wholesale store access.

Whols is a great tool to integrate wholesale prices into your WooCommerce B2B store.

Conclusion

In this article, we have listed eight different plugins that work to create a WooCommerce B2B website. We also listed some of their key features to help you choose the best. If you encounter any issues while setting up these plugins, check our WooCommerce troubleshooting guide for quick solutions.

Remember, as you expand your site’s capabilities, it’s vital to also secure your WordPress site to protect both your business and your customers.

So to avoid any security breach, you should protect your WooCommerce site from vulnerabilities. You can check our article on WooCommerce vulnerabilities and how to deal with them.

The post Top Eight WooCommerce B2B Plugins appeared first on FixRunner.com.

One way to set up your eCommerce store for success is by using WooCommece Product Addons. This is because WooCommerce product addons can help you create personalized product pages for your customers.

But How do I add product addons to WooCommerce?

To clarify, adding product addons to your WooCommerce store requires installing addon plugins. So in this post, we will provide you with the 5 best WooCommerce Addon plugins.

Content:

• What is a Product Add-on?
• Best WooCommerce Product Addons
  • Booster for WooCommerce
  • PH WooCommerce Product Addons
  • Woo Product Addons
  • WooCommerce Extra Product Options
  • Extra Product Options for WooCommerce
• Conclusion – WooCommerce Product Addon

What is a Product Add-on?

A product addon is an extra feature that is added to an eCommerce product page.

A product addon allows website owners to personalize and customize their product pages. They also provide an avenue for the customer to enhance their order.

For example, if you are selling a shoe, you can include addons such as color and sizes. In other words, product addons help enable eCommerce stores to give customers a personalized shopping experience.

Best WooCommerce Product Addons

There are many WooCommerce addons you can integrate to enhance your product page. Below are the best 7 WooCommerce product addon plugins.

Booster  – WooCommerce Product Addons

Pricing: $16.99 billed annually.

Booster for WooCommerce is a powerful WooCommerce addon plugin. It is used on more than 100,000 WooCommerce websites.

Booster for WooCommerce comes with a bundle of tools. These tools provide the features you need to set up your WooCommerce store for success. It also comes with more than 140 addons to supercharge your e-commerce store.

Further, Booster for WooCommerce powers you with features that you can use without using code.

With Booster for WooCommerce, you don’t need to install multiple addon plugins on your WooCommerce.

Key Features of Booster for WooCommerce

Multiple Payment Gateways

The Booster addon plugin for WooCommerce comes with support for multiple payment options. This helps to serve your customers with diverse payment options.

Automatic Pricing and Currency Converter

The addon lets you update product prices from one end instead of manually doing it. You can simply enter the percentage change in price. After that, your product prices will be updated automatically.

Custom Subscription

Booster for WooCommerce offers a custom pricing option. This allows you to pay for only tools that you use.

Frequently Bought Together (FBT)

The frequently bought together feature is useful for boosting sales in your store. For instance, when a customer purchases a laptop, you can add a keyboard below the main product.

Wishlist for WooCommerce

A wishlist is a feature that enables customers to create a collection of items to buy later.

The Booster WooCommerce Addon tool comes with the wishlist feature. The Wishlist feature allows customers to save a product to buy it later.

One Page Checkout

The checkout process should not be complicated or boring. A lengthy checkout process with multiple pages can trigger cart abandonment.

The Booster for WooCommerce addon simplifies the checkout process with its one-page checkout.

PH WooCommerce Product Addons

Pricing: $49 per month.

PH WooCommerce Product Addon is an addon plugin that allows you to add more options to your product page. The addon offers customization, upgrades and improvements to your product page.

With PH WooCommerce Addons, you can add extra product features. These features include checkboxes, radio buttons, text fields and more.

You can also set custom prices for each addon, which will be added to the base price if selected by the customer.

For example, you can set an express delivery service as an addon.

Further, PH WooCommerce Addon provides you with advanced personalization options. This helps you to customize your product page to match your website’s design.

Key Features of the PH WooCommerce Product Addons

Dropdown Options

This feature allows you to create custom dropdown menus on your product pages. This gives your customers more options when selecting a product.

Time and Date Picker 

This addon allows customers to select a specific date and time for their order. This order comes with a calendar and time picker to select date and time on the product page.

File Upload Support

This addon also allows your customers to upload files on the product page. File types supported include video, images and documents.

This feature enables customers to send their requirements about a product. For example, a customer buying a tee with a custom design can send a sample view of the product using this feature.

Woo Product Add-Ons

Pricing: $59 per year.

Product Add-Ons by WooCommerce is a popular WooCommerce addon with over 100k installations.

The addon plugin allows store owners to create custom gift wrappings with notes. This will allow shoppers to add a personal message to their order.

WooCommerce Product Add-Ons allows you to add custom layouts and dropdowns. You can also add checkboxes and a customized price listing that can be edited.

The addon plugin also allows you to add a percentage fee on variable products or services. This is helpful for service-based stores.

Key Features of the WooCommerce Product Add-Ons

The WooCommerce Product Add-Ons has some unique features. Below are some of its best.

Custom Price

The WooCommerce Product AddOns provides you with a custom price option. This price feature allows you to enable customers to add prices personally. This is useful for stores that accept donations.

Checkboxes

Woo Product Add-Ons helps you add options to your products by providing checkboxes. This can be used to add shipping options to your product.

Percentage Fees

Calculating the total fee for a service-based store can be tough. The Woo Product addon allows you to charge shoppers based on the total fee of the product in percentage.

For example, you can set shipping as a percentage of the total price of an item.

Image-based product selection

Pictures are helpful for improving user experience. The Product Addon extension helps you to showcase your product using images.

You can show different variations of your product using clickable images.

WooCommerce Product Options 

Pricing: $49 per year.

WooCommerce Extra Product Options is a tool for adding product options and fields. Variable products can entice customers to spend more.

Woo Product Addons provides 14 free and paid extra product fields. It also supports multiple selections.

With Woo Product Addons, you can add a custom fee for each product option. You can also set custom pricing for your products.

Key Features of the Woo Product Addons

Unlimited Product Addons

The addon plugin for WooCommerce comes with all the tools to add extra features to your product page. It comes with a custom form builder. You can use the form builder to add extra product options and features.

Affordable Product Addons

The addon comes with a variety of premium tools at an affordable price. This helps you to personalize your product pages without spending much.

Custom Product Pricing

The price field should not be a static feature. This addon plugin allows you to create custom pricing fields for your products. You can set pricing using a custom formula.

Dependable Addons

WooCommerce Extra Product Option allows you to add extra dependable options. These options will only show up when a specific action is performed.

Paragraph and Header Tag

The plugin allows you to set custom headers and paragraphs on the product page. You can use this feature to add instructions about shipping on the product page.

Upload Support

The plugin allows you to collect files from customers on the product page. This can be used to collect files from customers. The upload feature also supports drag and drop to make file upload easier.

Extra Product Options for WooCommerce

Pricing: Free trial available, then $39 annually for the premium version.

The Extra Product Options is a perfect pack of WooCommerce addons tools. The addon plugin allows you to add 19 custom fields to your product page.

Extra Options Addon is suitable for use by both small and large eCommerce stores.

The addon plugin comes with useful tools, such as the display rules. This feature enables you to hide or display some sections on the product page. Additionally, you can use CSS to further enhance the display.

Extra Product Options allows you to modify the cart page, checkout page and order page. It also allows you to change the cart buttons.

The Extra Product Options addon plugin is versatile.

It works with different WordPress themes. They include themes like Astra, WoodMart, Divi, OceanWP, Storefront, Avada, and Hestia.

Key Features of Extra Product Options for WooCommerce

WPML Compatible

This addon tool allows you to translate your product page to other languages.

Advanced Display Rules

This addon comes with display customization options to enhance your product page. You can customize the fields and buttons and the layout.

Multiple Pricing Methods

The plugin provides several pricing methods for your products, a fixed amount and custom pricing (for donations). They also provide percentage pricing, formula pricing and dynamic pricing.

Conclusion – WooCommerce Product Addon

WooCommerce offers powerful customization tools, but they may not meet all eCommerce needs. So to solve this, you can install addons to tailor your store to specific business needs.

To sum up, WooCommerce product addons can enhance your store, boost sales, and reduce cart abandonment.

To help you supercharge your eCommerce for success, we have listed the top 5 WooCommerce addons. It is important to check each addon and choose the one that best fits your product needs.

For help with secure addon implementation and protection of your enhanced store, our WooCommerce security services team is ready to assist you.

The post 5 Best WooCommerce Product Addons appeared first on FixRunner.com.

Etsy is a peer-to-peer eCommerce platform. It offers a marketplace where individuals and micro-business owners can sell handmade items, vintage products, and artworks. With WooCommerce Etsy integration, you can connect your Etsy store with WooCommerce. And this will enable you to manage both stores from your WordPress dashboard.

Integrating both stores can make inventory and order management easier. It also means you don’t have to neglect one of the stores to focus on the other.

So in this post, we will take you through all the necessary steps to integrate WooCommerce with Etsy.

Content:

• What are the Benefits of Integrating WooCommerce with Etsy?
• How to Integrate Etsy with WooCommerce
  • Create an Etsy Store
  • Use a Plugin to Connect your WooCommerce store with Etsy
    • How to Integrate with Etsy Integration for WooCommerce Extension
    • How to Integrate with WooCommerce Etsy Integration Plugin
• FAQs
  • Does WooCommerce integrate with Etsy?
  • Can you have an Etsy shop and a website?
  • Can I link Etsy to WordPress?
•  Conclusion

What are the Benefits of Integrating WooCommerce with Etsy?

Before integrating your stores, it is important to consider the benefits.

Below, we will provide some reasons why WooCommerce – Etsy integration is good for your eCommerce business.

Diversified Sales Channels: Multichannel selling can reduce your reliance on a single platform. Thus, this can boost your sales revenue and improve your brand awareness.

Wider Audience Reach: Connecting WooCommerce stores with Etsy helps you tap from the audience of both platforms. This way, you will be able to reach more people and attract more leads.

Product Syncing: When you sync both platforms, you can easily manage your inventory from WooCommerce.
Once you enable syncing, any change you make to your products will be auto updated on your Etsy marketplace

Order Management: Integrating your stores help in streamlining all your orders in one place.
This way, when an order is made on either of the platforms, you can manage it from one endpoint.
This makes it easier to track and fulfill orders on your eCommerce website. It will also save you a lot of time

SEO and Marketing: Both platforms have robust marketing and SEO features. So by integrating your stores, you will benefit from the best of both platforms.

How to Integrate Etsy with WooCommerce

Now that you know some of the benefits of integrating your stores, let’s show you how to do it.

Create an Etsy Store

To connect Etsy to WooCommerce, however, you need a working Etsy store.

If you have a working Etsy store, you can skip this step. Otherwise, you need to follow the steps below to set up your Etsy store.

First, you need to create an Etsy account. To do that, visit the Etsy website here. Next, click on the Sign-in button located at the top left corner of the page.

Click on Register to create a new account.

Enter your email, and first name, and then choose a password.

Click on Register to proceed. You can also choose the ‘Continue with Google’ option.

Next, you will need to set up a seller account.

To do that, click on the profile logo at the top right corner of the page. After that, click on Sell on Etsy.

Next, click on Get Started.

Select the third option and click on Next.

Click Start your Shop to start the shop setup process.

To complete the shop setup, you need your product data. They include shipping profile, product prices, product attribute, bank details, and billing details. You can also read this detailed documentation to guide you further.

Use a Plugin to Connect Your WooCommerce Store with Etsy

There are many marketplace integration platforms and plugins to integrate both platforms.

Some of the most popular ones include Etsy integration for WooCommerce, WooCommerce – Etsy Plugin, and OmniWP.

However, for this tutorial, we will show you how to integrate WooCommerce with:

• Etsy integration for WooCommerce extension

• WooCommerce Etsy Integration plugin

While integrating WooCommerce with Etsy through a plugin is straightforward, it’s crucial to regularly monitor and update the integration. A WooCommerce maintenance service can take care of these ongoing tasks, preventing any disruptions to your sales flow.

How to Integrate Etsy with the Etsy Integration for WooCommerce Extension

The WooCommerce – Etsy integration extension is an ideal option for connecting your stores.

The extension enables you to synchronize your products, and orders between WooCommerce and Etsy. This way, you can display your products on both platforms.

Some of the key features of the extension include:

An Etsy Listing Import: The extension has an auto product importer. So, you can use it to easily import your listings on Etsy to your WooCommerce store.

This way, you can manage both shops from one end. With this feature, you don’t have to manually update WooCommerce with Etsy.

Category-based product bulk upload: The extension gives you the feature to import your listing by category. Imported listings also come in their default categories. This also makes it easy to sort and manage your products.

Centralized Product Management: You can manage your inventory and orders from one end. This helps you to keep track of all orders easily.

Automatic and Regular Sync: When you connect your store with this extension, it will automatically update all details on all ends whenever there is a new change or an addition to your inventory.

To integrate your WooCommerce with Etsy using the extension follow the steps below.

First login to your WordPress admin dashboard and navigate to WooCommerce >> Extension.

Next, enter ‘Etsy integration’ into the search bar and hit Enter.

When the extension appears, click on View Details to proceed.

To use the extension to integrate both platforms, you will need to purchase its license key.

The license key costs $20.75 per month. Click on Buy Now to continue with the purchase.

To complete your purchase, you will need valid billing details.

Once the payment is successful, the Etsy import feature will be added to your WooCommerce.

With that, you can now automatically sync both platforms. You can also update Etsy products from your WooCommerce dashboard.

How to Integrate Etsy With the WooCommerce Etsy Integration Plugin

This plugin helps to integrate your Etsy store with WooCommerce from your WordPress dashboard.

The plugin allows you to sync all your products from Etsy and add to your WooCommerce products.

It is available for free for the basic features. However, to get the best use of the plugin, you may have to subscribe to the premium.

To use this integration plugin to integrate both stores, follow the steps below:

First login to your WordPress dashboard and navigate to Plugins >> Add new.

Next, type ‘WooCommerce Etsy Integration’ into the search bar and hit Enter.

When the plugin appears on the search result, click on Install Now to install the plugin and then activate it.

Click Allow & Continue to opt in for important email tips.

Tick the checkbox to enable Inventory sync. After that, set your order fetch interval.

Click Proceed to the next step.

Side Note: The order fetch interval is the timeframe within which all your orders from Etsy are synced to WooCommerce’s central order management.

Next, If you want the imported products to maintain their details, leave the checkboxes unchecked.

However, if you want to overwrite the product details, tick the checkboxes. After that, click Proceed to final step.

Click on Connect your Etsy Shop to connect the plugin with your Shop.

Next, you will need to grant access to your Etsy seller account to import your listing.

The process is automatic if you are logged in to your Etsy account on the same browser.

To do that, click on Grant Access.

Your Etsy seller account has now been successfully connected to your WooCommerce.

With this, Etsy shop will be automatically added to your Etsy Feed dashboard on WordPress.

Also, all your orders and listings will now be automatically synced to your WordPress.

You can, therefore, manage and view your Etsy shop from your WordPress dashboard at Etsy Feed >> My Etsy Shop.

FAQs

Does WooCommerce integrate with Etsy?

Yes! To do that, you need an active Etsy store.

After that, you must install a plugin to connect both.

Integrating both stores will allow you to automatically sync your Etsy orders and listings and manage them in WooCommerce.

Can you have an Etsy shop and a website?

Yes, you can own both an Etsy shop and a WooCommerce website. WooCommerce – Etsy integration plugins allow you to connect both stores and manage them from one end.

Can I link Etsy to WordPress?

There are many plugins that allow you to integrate Etsy into your WordPress websites.

Some of the most popular Etsy plugins for WordPress include Dokan, Etsy Shop, and ExportFeed. You can also use these plugins to import orders, listings, and reviews.

Conclusion

Integrating your WooCommerce with Etsy reduces the hassle of managing your eCommerce business that has multiple storefronts. This integration enables you to both compile and manage orders from both platforms on one dashboard.

In this post, we have provided you with all you need to connect your stores on both platforms. If you need help with the integration process or encounter any compatibility issues, our WooCommerce theme and plugin support team can ensure smooth operation between your Etsy and WooCommerce stores.

Finally, beyond integrating your storefronts, you need additional strategies to boost your WordPress eCommerce sales. So check out our article on the 10 best practical strategies to boost your eCommerce sales.

The post WooCommerce Etsy Integration – How to Do it appeared first on FixRunner.com.

You have a well-designed store that is offering quality products. So, what is next? You need to start making sales to keep your store in business. To increase eCommerce sales, you must test different strategies and then settle for the ones that work for you.

Whether you are an eCommerce business owner with the desire to increase your sales, or you are new to eCommerce business, this post will provide you with the best 10 practical strategies to increase your eCommerce sales.

Content:

• 10 Strategies to Increase Ecommerce Sales
  1. Perform A/B Test
  2. Use Live Chat
  3. Offer Multiple Payment Methods
  4. Make use of Paid Ads
  5. Build an Email List
  6. Build Trust with Your Customers
  7. Improve your Brand Awareness
  8. Simplify the Checkout Process
  9. Use Cross-Selling and Upselling
  10. Showcase the Best Selling Products
• FAQs
  1. What is eCommerce sales strategy?
  2. How to increase online sales 2023?
• Conclusion

Perform A/B Test

A/B testing, also known as split testing, involves showing a segment of your site’s visitors different versions of your site to see which version is more effective in converting them.

Many new and established stores face cart abandonment, increasing bounce rate, and similar challenges. These challenges cause store owners to speculate on the potential reasons why their store is not performing as well as they want.

However, decisions made based on speculation will not help you to increase eCommerce sales.

For example, you may think your product description is the reason for high cart abandonment in your store. But actually, the tedious payment process might be the challenge.

Performing AB testing helps you avoid the pitfalls of bad decisions by providing you with evidence-based data to make the proper decisions and boost your eCommerce sales.

You can test every aspect of your site to determine the sections that need improvement.

Some of the most common areas subjected to AB tests include website headlines, product descriptions, images, CTA, product page, payment page, and registration/login page.

You can also test shipping fees, product prices, ads, and text fonts and colors.

How to do A/B Test on WooCommerce with a Plugin

If you are on WordPress, there are many plugins that you can use to perform A/B tests. However, we recommend using the Nelio Testing plugin.

The Nelio Testing plugin uses heat maps to monitor user behavior. You can also use it to perform tests on your menus, widgets, themes, and content.

Above all, it integrates seamlessly with WooCommerce.

To use the plugin to run the A/B test on your store, follow the steps below.

First login to your WordPress dashboard and navigate to Plugins >> Add New.

Next, type ‘nelio testing’ into the search bar and hit Enter. The plugin will appear on the search results. Click on Install Now. After that, click on Activate.

Locate the activated plugin from your WordPress dashboard and click on it. After that, tick the check box to accept the terms and conditions and then click Continue>>.

You can now create a new A/B test on your site. To do that, click on Add Test.

Next, choose a test type. For this tutorial, we will perform WooCommerce product A/B testing. This tests two variations of a product name, price, and description.

Select a name for the test. We call ours ‘FixRunner Products.’

Select the product you want to test. The first product is called the ‘control.’ It is the existing product you want to test against another one called the ‘variant.’

Choose a name for the variant or the product ‘B’.

Next, you will choose a split test goal. Select ‘completed’ to log a successful conversion when the order process is completed.

You can also set other goals as shown in the image below.

Start A/B Test

To start the A/B test, click on Start located at the top left corner of the page.

You have now commenced an A/B test on your store. Now you can monitor all the progress from your WordPress dashboard.

You can click on the Pause or Stop button located at the top left corner of the page to suspend or terminate the test.

With the A/B test, you will have data-backed evidence to create an accurate sales strategy, make evidence-based decisions and increase eCommerce sales.

Use Live Chat to Increase Ecommerce Sales

eCommerce allows stores to sell products to their customers online. However, at the heart of every efficient online business is reliable and responsive customer service.

Customer engagements boost sales for eCommerce businesses because of the urgent nature of most inquiries.

Therefore, one of the major customer relationship strategies that eCommerce can implement to boost its sales is live chat support.

Live chat is a tool that allows customers to engage with websites and receive feedback in real-time. It involves a direct chat between a customer service agent and a customer.

More than 52% of customers prefer live chat to other customer support channels such as email, phone and social media. Also, about 63% of shoppers who spend more than $250 online will prefer to buy from stores that integrate live chat.

Based on these facts, adding a live chat feature to your store in addition to other customer support channels can help you increase eCommerce sales.

How to Add Live Chat Support to Your Website with HubSpot

You can easily add live chat support to your website with HubSpot. HubSpot integrates well with different eCommerce platforms such as Shopify, OpenCart, and WooCommerce.

To add live chat to your WooCommerce store with HubSpot, follow the steps below.

First, navigate to Plugins >> Add New from your WordPress dashboard.

Search for ‘HubSpot’. The plugin will appear on the search result. Click on Install Now to install and click on Activate to enable the plugin.

Next, you will be asked to create a HubSpot account. Click Continue with Google to sign in with your Google account.

Once your account has been verified, click Continue to HubSpot Portal to return to your WordPress dashboard.

Now that you have verified your HubSpot account, you can proceed to add live chat to your site.

Navigate to HubSpot >> Live Chat. Afterward, click on Create Chatflow.

For the type of chat flow, choose ‘Live Chat.’

Scroll down to the bottom left corner of the page and click on Next > to proceed.

Choose where you want to receive the messages (inbox) and then choose your live chat language.

Scroll down to the bottom left corner of the page and click on Create.

Toggle on the Publish button to publish the chat flow on your website.

You have now successfully added the live chat feature to your store using the Hubspot plugin.

Live Chat integration on your store will improve customers’ confidence in your ability to help them in time. This will also enable you to increase eCommerce sales.

To get the most out of the HubSpot live chat, you can integrate it with Slack or Teams. You can check out this helpful doc that explains the HubSpot and Slack integration later.

Offer Multiple Payment Methods

Performing split tests and adding live chats can considerably improve your sales. However, the ability to receive payments from your customers is more important.

Therefore, using a single payment method for your eCommerce business is not advisable because it can deter many potential shoppers who don’t have the required payment details.

The payment process is one of the most important components of every eCommerce business. Therefore, failure to implement the right strategies can cause a high bounce rate at the checkout page.

You can add support for Apple Pay, and Google Pay (amongst others). This makes it easy for users with those accounts to easily checkout.

If you are on the WooCommerce platform, you can easily enable multiple payment methods by installing the ‘WooCommerce Payments’ extension by going to WooCommerce>> Settings >> Payments.

Once you install this extension, your customers will be able to checkout using different payment options such as Apple Pay, Visa, MasterCard and Google Pay.

This will boost sales and reduce bounce rates on the checkout page.

Other eCommerce platforms such as Shopify and Opencart also support multiple payment methods.

Make Use of Paid Ads to Increase Ecommerce Sales

Even big brands such as Google and Apple use paid ads. So why shouldn’t you?

Some believe you should only promote your store organically using SEO. While that is not bad, SEO alone will not get you the numbers you need. That’s why you need to pay to promote your store and products if you really want to increase eCommerce sales.

Paid ads, when done correctly, can improve your sales and boost your brand awareness.

There are different platforms to create paid ads. They include Facebook ads, Google Ads, Twitter Ads, and Bing Ads.

Choosing an ad platform depends on the type of products you are selling.

For example, Facebook is best for clothes and consumer products. It is also the most popular social media platform with 2.96 billion monthly active users.

Let us show you how to create ads with Facebook below.

How to Create Facebook Ads on WooCommerce

You need to install the Facebook for WooCommerce plugin to integrate Facebook with your WooCommerce.

To do this, navigate to Plugins >> Add New and then search for ‘Facebook for WooCommerce’. When the plugin appears on the search result, click on Install Now and then Activate to enable the plugin.

Now, go to Marketing >> Facebook from your WordPress dashboard. Once there, click on Get Started to configure the plugin.

You will need to Log in to your Facebook account. If you don’t have an account, click on Create a new account. The account creation process is fast and simple.

Once you are logged in, you will be redirected to your WordPress dashboard.

To create an ad, Navigate to Marketing >> Facebook. Click on Advertise and then choose your marketing goal.  Select ‘Get more website purchases’ to continue.

Next, add your ad description, image, headline, and button label.

Choose your ad budget and add your payment card details. After that, click on Promote Now to start the ad.

Your ad will now go live on Facebook and you will start receiving traffic from the world’s most-used social media platform. This has the potential to increase eCommerce sales if you do it properly.

Build an Email List to Increase Ecommerce Sales

Every subscriber is a potential buyer that you can persuade at different stages of your sales funnel.

Building an email list for your eCommerce is one of the best ways to create engagement with your customers. It provides an avenue to convert leads into customers and customers into long-term clients.

No wonder, most online businesses invest in quality email marketing. However, for you to kickstart email marketing for your eCommerce, you must first build an email list.

But what is an Email list?

An email list is a collection of email addresses that have permitted you to send them messages. These messages can be updates about your business, promotional offers, discounts, etc.

Email lists are mostly stored using online service providers such as MailChimp.

How to Build an Email List for eCommerce

There are many strategies out there for building email lists. However, most do not capture the complexity of the eCommerce business. Below we will highlight some eCommerce-specific strategies for building email lists.

Offer Discounts to Visitors: You can give discounts to first-time visitors to submit their email addresses in exchange for a reward. The image below from RoyalDesign shows a good example.

Offer Discount on the Checkout Page: Instead of targeting all your website’s visitors, you can segment discounts to important pages such as the checkout page. Moreover, about 70% of shoppers often abandon the cart at the checkout page. Therefore, it will be a good strategy to offer discounts on this page to reduce cart abandonment.

Take advantage of Black Fridays: It is important to plan your Black Friday strategy months before. You should prepare ad campaigns, discounts, and other incentives. This is one of the best times for you to get new subscribers.

Upsell Out of Stock Items: Another effective strategy to increase eCommerce sales is to promote items that are out of stock below a related item to create fear of missing out (FOMO). You can then add a notify me button where visitors will then enter their email to get a notification once the product is available.

Build Trust with Your Customers

For you to grow as an online eCommerce brand, you must grow beyond offering quality products and invest in building trust with your customers. Apple as a company has shown the high returns that building brand trust can have on a business.

When you build trust in your business, customers will be loyal to your business. They will also be willing to establish long-term relationships with your business. This will greatly boost your eCommerce sales.

Tips to Build Trust with Your Customers

Here are some ways to build customer trust.

Create a Clear Communication Strategy: Communication is one of the ways you can show your transparency, commitment, and care for your customers.

Display every important information about your products before customers make orders. Also, ensure sensitive policies such as your refund and return policies are clear and simple to understand. Your communication must alleviate all potential concerns.

Integrate Reviews and Testimonials: You should include reviews for your store and products on your website. Research has shown that up to 70% of shoppers check reviews before purchasing products. Originality.ai does it well by including testimonials from its social media pages.

Use Trust Badges: Trust badges include SSL certificates, money-back guarantees, payment security badges, and others.

Trust badges boost customers’ confidence in doing business with you. This in turn greatly influences conversion rates for your store.

Improve your Brand Awareness

Brand awareness in marketing is the extent to which customers recognize a product from other products. The awareness may be positive or negative. However, in most cases, it is positive.

Companies create brand awareness by investing in organic and paid promotion of their products to potential customers online and offline.

Whether you want to boost sales for your new eCommerce brand, or you want to revive an old brand, you must invest in brand awareness.

There are many ways to improve your eCommerce brand awareness. You can use paid ads to target specific demographics.

Another option is to pay influencers to promote and review your product on platforms such as Twitter.

You should also increase your engagement on social media platforms. After all, even established companies like Google do it.

Using brand awareness strategies such as social media marketing, charity, event sponsorship, and giveaways can help improve the popularity of your brand. This will lead to more trust in your brand and an increase in sales.

Simplify the Checkout Process

The checkout process or flow refers to the steps the customer takes from adding the products to the cart, entering shipping information, and choosing a payment method.

A report by Baymard Institute shows that about 70% of shopping carts are abandoned by potential buyers at the checkout page.

Therefore, eCommerce store owners must simplify the checkout process to reduce cart abandonment rates and boost their sales.

You must make it easy for customers to enter their shipping information. Remove unnecessary form fields and use automatic country and state selectors for forms. You can also add zip codes automatically to forms based on the city the shopper has selected.

For first-time shoppers, give them the option to store their payment and shipping details so that they can reuse them later.

Another important strategy is to be open about all hidden costs on the product page. This will help the shoppers to know the total cost of the product upfront.

You should also integrate multiple payment options and also provide Mobile NFC payments such as Apple Pay to make payments easier.

Use Cross-Selling and Upselling to Increase Ecommerce Sales

Cross-selling and upselling are some of the most effective ways to increase eCommerce sales. Cross-selling and upselling for eCommerce businesses involve offering related or complementary products to your customers.

To clarify, Cross-selling deals with recommending related products to customers in addition to the main product they have selected. For example, when a customer clicks on a laptop in your store, you can cross-sell a laptop bag to them. Below is an example from Amazon.

Upselling on the other hand involves recommending a premium version of the same product to the customer with a higher price tag.

For example, a laptop can contain different storage capacities for different prices. Amazon does a great job at upselling.

Implementing cross-selling and upselling strategies in your eCommerce business can greatly boost your sales. It can also increase the average order value and reduce customer acquisition costs. To implement upselling in WooCommerce, check our guide on the 7 best upsell plugins for WooCommerce to improve sales.

Showcase the Best Selling Products

Displaying your best-selling products is another smart marketing strategy to attract new sales. Since these products already have high conversion and are selling fast, showing these products to new or existing customers can help attract them to purchase the products.

Also, your top-selling items give an insight into products that are in demand at a specific period.

Jumia, a popular eCommerce store in Africa, adds its best-selling products to the most visible parts of its homepage as can be seen below.

Showcasing your best products boost your sales and help you capture the attention of customers to purchase trending products from your store. 

Increase Ecommerce Sales – FAQs

What is eCommerce Sales Strategy?

eCommerce sales strategy is a plan that an online store adopts to boost its sales and revenue. These strategies involve steps and techniques to attract new customers to a store and convert them into long-term buyers.

How to Increase Online Sales 2023?

The online sales landscape has changed in 2023. Therefore store owners must integrate modern strategies to boost their sales. Some of the ways you can increase online sales in 2023 include:

Enhance mobile experience: You must ensure your website is properly optimized to enhance the mobile experience. Remember mobile traffic represents more than 60%  of total website traffic for most sites.

Use AI Personalisation: Another strategy you can adopt to increase eCommerce sales in 2023 is to use AI to provide a custom experience for your customers. You can use this to recommend products and content to your customers based on their interests.

Implement Social Commerce: Social media is a big supermarket that should not be ignored. You should sell your products directly on social media platforms.

Conclusion

As an eCommerce business owner, your aim is to grow your profit. You can do that if you implement the right strategies to convert new customers into repeat customers.

While some eCommerce businesses are ‘smiling to the bank’, some are on the verge of shutting down due to low sales.

However, with the right strategies in place, you can optimize your sales process and bring your eCommerce business to its full potential. Thankfully, this post has provided some of the best 10 strategies to increase online sales in your store.

The post 10 Best Strategies to Increase Ecommerce Sales appeared first on FixRunner.com.

Do you want to create an eCommerce website and are unsure which platform to choose between OpenCart vs WooCommerce?

eCommerce platforms like OpenCart and WooCommerce make online store creation easier. Because of their popularity and features, choosing the right option for your business may be daunting.

If you are at all unsure, this post will provide a detailed comparison between OpenCart and WooCommerce. The aim is to help you make an informed decision.

Content:

• Brief Overview of OpenCart vs WooCommerce
• A Detailed Side-By-Side Comparison of OpenCart vs WooCommerce
  • Installation
  • Customization Options
  • Payment Options
  • Extensions and Plugins
  • Performance and Scaling
  • Search Engine Optimization
  • Support and Community
  • Security
  • Pricing
• Final Verdict: OpenCart vs WooCommerce
• Frequently Asked Questions
• Conclusion

Brief Overview of OpenCart vs WooCommerce

OpenCart is an open-source eCommerce platform for creating and managing online stores. It was first released in 1998. According to online stats, OpenCart currently has over 350,000 users and controls about 1% of the eCommerce platform market share.

OpenCart’s core is built upon PHP and MySQL. Below are some of the core features of the software:

• Supports many payment gateways
• Open-source
• Multistore function
• Strong community.

WooCommerce, on the other hand, is a WordPress eCommerce plugin. It is the most popular eCommerce software, with over 5.9 million users. WooCommerce also controls about 30% of the market share for eCommerce stores.

The WooCommerce plugin was first launched on September 17, 2011. Many website owners choose WooCommerce because it is easier to integrate with WordPress.

A Detailed Side-By-Side Comparison of OpenCart vs WooCommerce

Let’s now examine what makes each eCommerce platform unique.

Installation

OpenCart is an online store management platform, as WordPress is a CMS platform. So, you need to install OpenCart on a standalone server to create a store.

You can download OpenCart and install it on your server using an FTP client. But, this may be too complex for people not familiar with web development and hosting.

Another installation option is to use your web host’s cPanel. The process may vary depending on your specific web host.

WooCommerce has a simpler installation process compared to OpenCart. You can install WooCommerce on your WordPress the same way you install other plugins.

To install the plugin, log in to your WordPress dashboard, and go to Plugins >> Add New. After that, type ‘WooCommerce’ into the search box.

Next, install and activate the plugin. After activating the plugin, you just need to follow a straightforward procedure to configure the plugin.

Sidenote: For a detailed walkthrough, please see our guide to learn how to install and set up WooCommerce.

Verdict: WooCommerce

OpenCart installation has a more technical installation process. The process involves installing its core software on a custom web host and this is not beginner friendly.

Whereas WooCommerce is easy to install and set up. You can install WooCommerce on an existing WordPress site as a plugin. But, the process becomes a bit technical if we are to factor in setting up a WordPress site.

Customization Options – OpenCart vs WooCommerce

OpenCart provides extensive customization with custom themes that you can modify to suit your brand. It also has many third-party extensions to enhance the functionality of your store.

Additionally, you can edit the source code to extend the functionality of your store. You can also create and manage many stores from one admin panel.

WooCommerce is hosted on WordPress, an open-source CMS platform. This means you can also edit your theme and change the layout of your WooCommerce store.

Finally, you can edit your code on WordPress if you are familiar with PHP.

Verdict: OpenCart

When it comes to customization, OpenCart slightly takes the lead. That’s especially for those who want an open-source platform dedicated to eCommerce.

Payment Options

OpenCart comes with a host of payment integrations. It supports most of the popular payment methods on the internet. The availability of a wide range of payment options makes it easy to accept payments from your customers.

WooCommerce also supports many payment gateways, such as Stripe and PayPal out of the box. Additionally, it allows you to add extra payment methods as extensions. There are about 79 payment-related extensions on WooCommerce.

Verdict: Both

WooCommerce and Opencart support many payment gateways. Both platforms also allow store owners to accept payments using cryptocurrencies.

Extensions and Plugins

OpenCart has many extensions that integrate with stores for extra functionality. The OpenCart marketplace has more than 200 themes and extensions. These OpenCart extensions also receive frequent updates from their developers.

WooCommerce comes with tons of free and premium extensions and themes as well. You can access these plugins and other WooCommerce products from the WooCommerce extensions store.

Many WordPress plugins can also be used with WooCommerce. They include Apple Pay WooCommerce, Google Analytics, Mailchimp integration, etc.

Verdict: WooCommerce

WooCommerce benefits from regular WordPress plugins. This means you can use compatible plugins from the WordPress directory with your WooCommere store.

Performance and Scaling

OpenCart is lightweight and can handle a decent amount of traffic. It is good for building small and medium-sized eCommerce websites.

WooCommerce, in contrast, is built on top of WordPress. This means that it taps from its powerful infrastructure. However, general website speed depends on other factors. These factors include server speed and website design.

Verdict: WooCommerce

Overall, WooCommerce is better if you want a store with a good performance that scales easily. It can accommodate more users as your eCommerce business grows.

OpenCart vs WooCommerce – SEO

In terms of SEO, OpenCart is a bit limited compared to other eCommerce website builders such as Wix and WooCommerce.

OpenCart’s core isn’t built with SEO-friendly PHP code and you are limited when it comes to SEO extensions. You’d need to be a seasoned developer to be able to boost your site’s SEO performance.

Being integrated into WordPress websites, WooCommerce leverages the SEO-friendly nature of WordPress. Aside from the fact that WordPress is SEO-ready, there are plugins you can use to further improve your site’s optimization on search engines.

Verdict: WooCommerce

If you are looking for an SEO-friendly solution, we recommend sticking with WooCommerce. SEO plugins like Yoast SEO integrate with WooCommerce to improve your store’s ranking.

Support and Community

OpenCart provides customer support through the documentation on its website. You can find related articles and documentation on troubleshooting common issues. There is also a forum where you can find discussions related to OpenCart.

Additionally, Opencart has a developers’ community that develops extensions for the platform. These people are an integral aspect of the OpenCart community.

WooCommerce has access to WordPress’s eco-system. This means it taps from WordPress’s support and community. And whenever you encounter issues, professional support teams such as FixRunner are ready to jump in and help you.

Verdict: WooCommerce

Both OpenCart and WooCommerce have a strong community and support. However, compared side by side, WooCommerce is far ahead of OpenCart. It benefits from WordPress’ free resources, local community, and dedicated support.

Security – WooCommerce or OpenCart

Security is a crucial issue for any online business. If you run an online business, you need to ensure your site data and user information are secure.

OpenCart core is regularly updated. This helps to resolve vulnerabilities that hackers can exploit. It also improves the security of websites on the platform.

Additionally, OpenCart requires a secure sockets layer (SSL). An SSL certificate helps to ensure secure communication between the browser and the server. This helps to protect sensitive customer information such as credit card details.

WooCommerce inherits WordPress’ secure architecture and also supports SSL encryption. You can also use WordPress security plugins on your online store to improve security.

Verdict: WooCommerce

Both OpenCart and WooCommerce are well-secured to protect user data. However, WooCommerce once again takes the lead. WooCommerce benefits from the high-level security features offered by WordPress.

OpenCart vs WooCommerce – Pricing

Both platforms are open-source and free to use. However, you need to buy a domain name and hosting plan from hosting providers to install any of them on your server.

Additionally, there are premium themes and third-party extensions that you have to pay for. You can use these optional extensions to extend the functionality of your store.

Verdict: Both

Comparing both platforms based on their pricing is difficult. This is because both OpenCart and Woocommerece’s core software are free. And you can run your store using the free basic features.

However, the difference may be in the overall cost of addons on both platforms.

Final Verdict: OpenCart vs WooCommerce

This decision depends on expertise, business type, and personal preferences. Below is our verdict based on our experience with both tools.

Choose OpenCart if:

• You want a dedicated eCommerce store with a simple interface and easy setup.
• You have no experience with WordPress and will prefer a standalone eCommerce solution.
• You are comfortable working with self-hosted solutions.

Choose WooCommerce if:

• You have an existing WordPress website and want to integrate your store into it.
• You want the flexibility of customizing your store using WooCommerce and WordPress tools.
• You want to benefit from WordPress communities and dedicated support.
• You have the technical skills to manage a WordPress website.
• You want an SEO-friendly website

WooCommerce vs OpenCart – FAQs

Below are answers to some top questions about choosing between WooCommerce and OpenCart.

Is OpenCart for WordPress?

No, OpenCart is not for WordPress. OpenCart is an open-source eCommerce platform designed to create and manage online stores. It is a standalone solution that is self-hosted.

Which is better WooCommerce or OpenCart?

WooCommerce is better than OpenCart because it taps from WordPress. It is also easier to find and troubleshoot common issues that may arise in the future.

What is better than WooCommerce?

Although WooCommerce is a common choice for many people, several other options may better suit your business needs. Some of them include Shopify, Magento, and BigCommerce.

What is the difference between WordPress and OpenCart?

OpenCart is an eCommerce platform that is used to create online stores. WordPress is a multi-purpose website builder and CMS solution. It has many use cases, such as building a portfolio site, personal blog, or an eCommerce store.

Conclusion – OpenCart vs WooCommerce

Choosing between Opencart or WooCommerce depends on preferences and needs. OpenCart provides a standalone solution for eCommerce. WooCommerce, on the other hand, integrates easily with an existing WordPress website. This gives store owners access to WordPresss’ robust CMS.

Both platforms have their pros and cons. But based on our review, WooCommerce is a better choice. If you decide on WooCommerce, our WooCommerce store configuration service can help you set up your store with all the essential features from day one.

Choosing between OpenCart and WooCommerce depends on your specific needs, but when it comes to security and recovery options, WooCommerce offers extensive resources. The ability to quickly restore a compromised WordPress site can make a significant difference in maintaining customer trust and business continuity.

If you decide to use WooCommerce, we have a ton of resources to help you manage and grow your store. And whenever you’re stuck, our team of experts is ready to assist you with any WooCommerce-related issues.

More Resources:

• Speed Up WordPress Website
• WordPress Malware Cleanup Services
• WordPress Support

The post OpenCart vs WooCommerce Comparison – Which Is Better? appeared first on FixRunner.com.

Do you want to add Apple Pay as a payment option on your WooCommerce store? We’ll show you how in this article.

WooCommerce is one of the most popular eCommerce software for WordPress.

It provides business owners with all the tools they need to set up a successful eCommerce business including integrations with popular payment gateways such as Google Pay and Apple Pay.

In this article, we’ll explain what Apple Pay means and how to integrate it easily into your WooCommerce store. By the end of this article, your customers will be able to complete your store’s checkout process using Apple Pay.

Content:

• What is Apple Pay for WooCommerce?
• Benefits of Adding Apple Pay to Your Woocommerce Store
• How to Add Apple Pay to Your WooCommerce Store
  • Prerequisites
  • 1. Set up a Stripe Account
  • 2. Install and Activate WooCommerce Stripe Plugin
  • 3. Integrate Your Store With Stripe
  • 4. Enable Apple Pay
  • 5. Make a Test Payment
  • 6. Enable Live Mode

• Conclusion

What Is Apple Pay for WooCommerce?

Apple Pay is a digital payment system introduced by Apple and is available on all Apple devices, such as the iPhone, MacBook, and iPad. Apple Pay is built on the Near Field Communication protocol.

The protocol allows contactless payments between a device and a payment terminal. That eliminates the need for customers to enter their credit and debit card on the payment form on Woocommerce sites.

NFC payment technologies like Apple Pay make it easy for users to complete their online purchases. Once set up, users won’t need to re-enter their payment and billing information on the eCommerce store. This way, their information is not stored on the vendor’s server, rather it is handled by Apple.

Apple also offers a secure payment solution that requires customers to confirm payments using Touch ID or Face Recognition.

If you need help evaluating different Payment gateway solutions for WooCommerce, our team can help you choose and implement the best option for your store.

Benefits of Adding Apple Pay on Woocommerce Store

Integrating Apple Pay as one of your options for WooCommerce payments will benefit your business and customers. Below are some of the benefits.

Secure and safe transactions: The Apple ecosystem is reliable and secure. This is evident in how they treat their customers’ data. Therefore, adding Apple Pay to your store gives customers confidence, since all transactions are validated using Apple’s biometric technologies.

Seamless checkout: Integrating Apple Pay will improve the ease of making payments. This is because customers will no longer have to re-enter shipping and payment information before checkout. In turn, it will improve user experience and increase conversion on your store.

Less prone to hacking: NFC technology is less prone to hacking because it requires the hacker to first gain access to the victim’s physical device.

How to Add Apple Pay to Your WooCommerce Store

Enabling Apple Pay on your Woocommerce store is not a straightforward process. That’s because WooCommerce does not support Apple Pay by default. Finding an out-of-the-box solution becomes necessary.

One of the ways you can integrate Apple Pay into your WooCommerce store is with plugins.

Fortunately, there are payment plugins that can be used to enable Apple Pay on your store. For this tutorial, we’ll use the WooCommerce Stripe plugin because both WooCommerce and Stripe recommend it.

Apple Pay WooCommerce – Prerequisites

Before we begin this tutorial, you’ll need to ensure Woocommerce is properly set up on your WordPress website. If you need help setting up your store, we recommend checking out our tutorial on installing and setting up WooCommerce.

Secondly, you’ll need to have a valid  SSL certificate on your WordPress site as it is required for Apple Pay to work on your site.

Sidenote: SSL (Secure Sockets Layer) provides an additional layer of security by encrypting data exchange between your website and your customer’s device. You can read our detailed guide on how to enable SSL on your site using Cloudflare.

Once you have all these in place, proceed to configure Stripe on your WooCommerce store.

1. Set Up a Stripe Account

To set up Apple Pay on your WooCommerce store, you’ll need to create a Stripe account. Stripe is a popular payment gateway available in many countries. It offers integration with WooCommerce using APIs.

Sidenote: API stands for Application Programming Interface. It serves as a communication medium between software applications.

If you don’t have a Stripe account, you must create and activate one before adding Apple Pay to your WooCommerce store. You can skip this step if you already have a Stripe account.

To create and activate a Stripe account, visit the Stripe Signup page. Then enter your email and full name, select your country and choose a strong password. Finally, click on Create account to complete the process.

After that, you’ll receive a confirmation email. Open your email and click the Verify email address button.

Next, you’ll be prompted to activate payments by providing additional information about your business. However, you can click Skip for now, to proceed to test mode. You can always return to activate payment after testing your payments.

Your Stripe account is now successfully created, and you can use it to connect to your WooCommerce store in test mode.

Sidenote: Stripe test mode allows you to test your Apple Pay integration using test data and values before fully going live.

2. Install and Activate the WooCommerce Stripe Payment Plugin

Once you have a Stripe account ready, the next step is to install and activate the WooCommerce Stripe plugin before you can enable Apple Pay.

For this, log in to your WordPress dashboard, and then navigate to Plugins >> Add New. Locate the search bar at the top right and type ‘WooCommerce Stripe’.

Next, the plugin should appear on the search results. Make sure you see ‘by WooCommerce’ under the plugin. Click on Install Now next to the plugin name and then activate the payment plugin once the installation completes.

3. Integrate Your Store With Stripe

To start, let’s show you how to enable Stripe payment gateway by connecting Stripe to your WooCommerce store.

For this, go to WooCommerce >> Settings, and then select the Payments tab.

After that, scroll down and locate the Stripe – Credit Card (Stripe) option, and then toggle it to the on position. Click Finish Set Up to continue the configuration process.

Next, click on Enter account keys to enter your API keys. An overlay will appear for you to enter your API keys.

You can get this set of keys from your Stripe Dashboard. Leave this tab open and log in to your Stripe account.

To get your Stripe account keys, toggle on the test mode at the top right. Next, click on Developers.

From your developer dashboard, click on API keys. You’ll see a set of API keys (publishable and secret). You will use these keys to complete your WooCommerce connections to Stripe.

Now, return to your WordPress dashboard and enter these keys into their respective fields. After that, click on Test connection to confirm your keys.

You should see a “Connection successful” notification. This shows you’re using the correct test keys.

Next, you’ll need to set up webhooks on your Stripe account. To start, copy the webhook link and proceed to your Stripe dashboard.

For now, click on Save test keys to save your changes.

Adding Webhooks

Webhooks help to keep a log of events in your applications. These events include payments, disputes, orders, etc.

To complete your Apple Pay on WooCommerce integration, you’ll need to add the webhook link to your Stripe account and select events to be monitored.

To add the webhook link we copied to Stripe, follow the steps below:

Return to your Stripe developer dashboard, click on Webhooks, and select Add an endpoint.

Next, enter the endpoint URL in the text box and then add a description to help you identify your webhooks.

Choose the option to listen to Events on your account only. After that, click the + Select events button.

Next, you’ll need to add all the events below individually. To add an event, type the event name into the search box, and click on the Add events button to save.

• charge.failed
• charge.captured
• Payment_intent.succeeded
• source.chargeable
• source.canceled
• charge.succeeded
• payment_intent.payment_failed
• Payment_intent.amount_capturable_updated
• charge.dispute.created
• charge.refunded
• review.opened
• review.closed

Repeat the same process to add other endpoints to your Stripe account.

Your webhook is now configured on Stripe and ready to listen to events. You can view information about all events in your application from the Webhooks menu.

Now, you’ll need to copy your webhook Signing secret and add it to your WooCommerce Stripe settings.

To copy your webhook signing secrets, click on Webhooks from your developer dashboard and then click on the webhook URL you added earlier.

After that, click Reveal under Signing secret to reveal the signing key, and then copy it.

Saving Webhook Secret

After you’ve copied the signing key from Stripe, head back to your WordPress dashboard, then go to WooCommerce >> Settings. Then select the Payments tab and click on Edit account keys.

Next, enter the secret signing keys you copied from your Stripe account into the Test Webhook Secret field and click on Save test keys.

Webhooks is now fully enabled and configured on your account, as shown in the screenshot below.

4. Enable Apple Pay

Your store is now ready to accept payments through the Stripe Apple Pay gateway. However, you will need to specifically enable the Apple Pay option for the button to show on your checkout pages.

To do that, return to your WooCommerce Dashboard and navigate to Settings >> Payments. After that, tick the Apple Pay / Google Pay checkbox to activate and enable the Apple Pay payment method. Finally, click on Save changes to confirm. 

Note: This would also enable the Google Pay option for users with Android devices.

5. Make a Test Payment

Now that you’ve successfully added the Apple Pay button to your WooCommerce store, the next thing is to test your integration.

To make a test payment, log in to your store using an Apple device (or a Safari browser if you don’t own an Apple device) and try to make an order. You should see the Apple Pay button on your online payment checkout form with the Apple logo on the page. Click on it to initiate payment.

Note: Stripe test credit card doesn’t work with Apple Pay integration. This means you’ll need to complete the payment using your real card details. However, if you’re using test API keys, Stripe will automatically issue a refund after completing the test payment.

6. Enable Live Mode

Once your test payment is successful, you can return to your Stripe dashboard and disable test mode. This should automatically enable Live Payments on your store.

After you switch to live mode, copy the live publishable API keys from your Stripe developer dashboard. Then replace the test API keys on your WooCommerce payments dashboard with the live keys.

Your store can now accept customer payments using Apple Pay with live mode now active.

Note: Stripe needs to verify your business information before you can activate live payments on your account. If you encounter issues verifying your Stripe account, please contact Stripe customer support or check out this guide provided by Stripe.

Conclusion

Integrating Apple Pay into your WooCommerce store is a good way to provide customers with a secure and convenient payment solution.

By following the steps outlined in this tutorial, you should have Apple Pay correctly set up on your website. You can start accepting payments from millions of Apple users.

Would you like to learn about other available WooCommere payment methods? Please check our review of the best WooCommerce payment gateways that offer similar convenience and security as Apple Pay.

The post How To Easily Integrate Apple Pay To Your Woocommerce Store: A Step-by-Step Guide appeared first on FixRunner.com.

Are your WooCommerce email notifications not sending? This common issue can disrupt order communications with customers. In this guide, we’ll explore the typical causes of this problem and provide step-by-step solutions to ensure your WooCommerce store sends emails reliably.

In other cases, the site owner may be the one not getting notifications, or WooCommerce may not be sending email notifications at all.

I understand how frustrating this can be, so in this article, I will be walking you through the common problems that prevent your WooCommerce Plugin from sending emails, and how to resolve them.

There are quite a few causes of this problem. Some can be resolved very easily, others take a few more steps.

We will start with the easy steps. If these steps fix your issue, great, less reading for you.

Common Solutions for Email Notification Problems

1. Check your WooCommerce Email setup
2. Check if your emails are going to Spam Folder
3. Use an email with a different domain as your recipient address
4. Use an SMTP Plugin

Let’s take these steps one after the other.

Check your WooCommerce Email setup

When dealing with WooCommerce Email settings, the two major things you need to check are “Email sender options” and “Individual notification emails”.

Email Sender Options

To check for errors in your email sender settings:

Login to your WordPress Dashboard.
Place your mouse pointer over “WooCommerce” on the main menu and select “Settings”.

Click on the “Emails” tab.

Scroll down to see “Email Sender Options”. Next, ensure the “From” name and “From” address are properly set up.

From Name: Specifies the name you want people to see when they receive your email.
When setting up “From” name, do not use special characters such as “@/.&-”. Only use letters like “Fix Runner” as used in the picture above. If you currently use something like yourname@BusinessName, this could be the reason why your emails are not getting sent.

From Address: Check to see that your sender email address is correctly entered. If there are errors, make corrections. Finally, scroll down and click Save Changes. If you’re finding these initial setup steps challenging, our WooCommerce setup service can help ensure your store’s email notifications are properly configured from the start.

Individual notification emails

Next, you want to make sure that you have set up your notification emails correctly.

The list of all notification emails can be seen in your emails tab (WooCommerce > Settings > Email).
Click on the email you are having problems with.

Check to see if the email is enabled. If it is not, enable it.
Next, check the recipient email address and ensure it is entered correctly.

Scroll down and click Save Changes. Now perform a test to see if you have sent the email out correctly.

Check if your emails are going to Spam Folder

Your WooCommerce email notifications may not be getting into people’s inboxes because they are going to Spam. If that’s the case, then it is likely because your web host IP address is blacklisted as a result of spamming by other users on the same IP.

To resolve this, you would need to contact your web host, explain the problem to them and try to see if they can fix it.

If your webhost is unable to resolve the issue, and you do not want to move to another host, then you would need to install an SMTP plugin. Please jump to the last step below to learn more about installing Gmail SMTP Plugin.

If you however choose to move your site to another host, we recommend you use WP Engine. This WordPress hosting service uses very strong spam filters and offers high security standards, and so their servers are generally safe from email abuse.

Use an email with a different domain as your recipient address

In some cases, your notifications issue may be one-sided. That is, your customers are getting notifications for their orders as expected, but you are not getting notifications of customer activities.

A number of WooCommerce users have reported that this issue came from using sender and recipient email addresses with the same domain.

For example, sender email is example@fixrunner.com and recipient is person@fixrunner.com. Both emails are on the fixrunner.com domain.

The easiest solution for this is to use an email with a different domain as your recipient email.

In your WordPress dashboard, go to WooCommerce > Settings

Click on the Emails tab.

Select the email notification you are trying to fix.

Change the recipient email address to another on a different domain.

Scroll down and click Save Changes. Of course, perform a test to verify that you have fixed the issue. If not, proceed with the next step below.

Use an SMTP Plugin

If you have tried the steps above and still have issues with WooCommerce email notifications, then there is likely a problem in the email server on your web host. The best solution in this case would be to use an SMTP plugin.

And here’s why.

WooCommerce sends emails with the wp_mail() WordPress function. WordPress in turn calls on PHP to send the email, and PHP calls on the server in your webhost.

If you install an SMTP plugin, the request will no longer go to your webhost email server which is causing your notification errors, but will go to your SMTP plugin and be queued to be sent out.

Please read our step by step guide on how to install Gmail SMTP plugin on your WordPress site.

Frequently Asked Questions

Why are my WooCommerce email notifications not working?

Email notifications in WooCommerce may not work due to various reasons, including incorrect email settings, server issues, or conflicts with other plugins or themes. Ensure that you have properly configured your WooCommerce email settings and that there are no conflicts with other plugins or themes.

How do I check if my WooCommerce email settings are configured correctly?

To check your WooCommerce email settings, navigate to your WordPress dashboard, then go to WooCommerce > Settings > Emails. Ensure that the “Enable this email notification” checkbox is selected for each email notification you want to receive.

What are the common reasons for email notifications not being sent in WooCommerce?

Common reasons for email notifications not being sent in WooCommerce include:

• Incorrect email settings
• Issues with your server or hosting provider
• Plugin or theme conflicts
• Incorrectly configured SMTP settings
• Email marked as spam by the recipient’s email client

How can I test if my WooCommerce email notifications are working?

To test your WooCommerce email notifications, you can either place a test order or use a plugin like WP Mail Logging or Email Log to monitor the outgoing emails from your WordPress site. This way, you can check if the email notifications are sending and identify any issues.

Can I use SMTP to fix email notification issues in WooCommerce?

Yes, using an SMTP (Simple Mail Transfer Protocol) service can help resolve email notification issues in WooCommerce. SMTP services like SendGrid, Mailgun, or Google Workspace can help ensure reliable email delivery and bypass common issues with email notifications.

What should I do if the issue persists even after checking the email settings and using an SMTP service?

If the issue with email notifications in WooCommerce persists, try the following steps:

• Check for plugin or theme conflicts by deactivating plugins one by one and switching to a default WordPress theme.
• Ensure that the notifications are not marked as spam by checking your email’s spam folder.
• Contact your hosting provider to verify if there are any server-side issues affecting email delivery.
• Seek assistance from a professional WordPress support service like FixRunner.

How can FixRunner help me resolve my WooCommerce email notification issues?

FixRunner offers a wide range of WordPress support services, including troubleshooting and resolving WooCommerce email notification issues. With their experienced team of WordPress experts, they can quickly identify the cause of the problem and provide a suitable solution to fix your email notification issues.

If you would like us to resolve your WooCommerce Email notification problems for you, please submit a request.

The post How to fix email notifications in Woocommerce appeared first on FixRunner.com.

So in this tutorial, we’ll explain the benefits of tracking conversions on your WooCommerce site. Then we’ll show you how to set it up in Google Analytics and with a WordPress analytics plugin.

Content:

• Benefits of Tracking WooCommerce Conversions
• Enabling WooCommerce Conversion Tracking in WordPress
  • Setting Up MonsterInsights Plugin
  • Enabling eCommerce Tracking in Google Analytics
  • Viewing Your eCommerce Report
• How to Boost Your WooCommerce Conversion
• Frequently Asked Questions
• Conclusion

Benefits of Tracking WooCommerce Conversions

Conversion tracking is an essential tool for online businesses using WooCommerce. It allows store owners to measure how effective their marketing campaigns are. The analytics reports will help you make data-driven decisions to improve your sales.

With conversion tracking, you’ll get valuable insights into customer behavior. You can learn more about what drives conversions by tracking website visitors’ actions, such as clicks, views, and purchases. And then you can optimize your store and marketing campaign based on the data.

Additionally, conversion tracking lets you measure your return on investment (ROI). You can then determine your most effective campaigns, and divide your advertising budget more efficiently.

After enabling conversion tracking in WordPress, you’ll find helpful information to help you grow your business. And here are some common metrics to look out for:

• Shopping Behavior: shows how visitors interact with your store before purchasing.
• Checkout Behavior: shows an overview of your checkout process. It also identifies if some steps prevent users from completing their purchases.
• Product performance: shows the number of sales each product brings to your store. You’ll see the top-performing product and the least-performing ones.
• Cart Abandonment: when you set up eCommerce tracking in WordPress, cart abandonment shows the percentage of users that abandon their cart. Knowing this, you can recover abandoned carts in your store.

Setting Up WooCommerce Conversion Tracking in WordPress

The easiest way to enable conversion tracking is with a WordPress plugin.

For this guide, we’ll use the MonsterInsights plugin, a Google Analytics plugin for WordPress. Although the basic plugin is free, you’ll need to buy the premium version to access the eCommerce addon. The pricing starts at $99.50 per year for a single-site license.

Setting Up MonsterInsights Plugin

Before getting started, you’ll need to install and activate the MonsterInsights plugin on your WordPress site. You also need to connect your website with Google Analytics.

For steps on this, please see our tutorial on creating a Google Analytics account. Also, check our guide on connecting Google Analytics to WordPress using MonsterInsights if you haven’t previously done that.

When setting up Google Analytics, make sure to create a GA4 property on your analytics dashboard. This is because Google has stated that Universal Analytics will stop receiving reports on July 1st, 2023. So if you are still using universal analytics, please see our guide to learn how to switch to Google Analytics 4.

To enable eCommerce tracking in WordPress, you need to install the eCommerce addon by MonsterInsights. For this, go to Insights >> Addons and click Install next to the eCommerce addon.

Once the installation completes, the status changes to Active.

To start tracking your WooCommerce conversions, you’ll need to enable eCommerce tracking in GA.

Enabling eCommerce Tracking in Google Analytics

Enabling eCommerce tracking shows you real-time reports about your store’s performance.

Sidenote: You can skip this step if you’re using Google Analytics 4. GA4 automatically activates eCommerce tracking when you set it up.

To start, log in to your Google Analytics account, look under the left sidebar, and select Admin.

Next, click on Ecommerce Settings to open additional options.

In the ‘Ecommerce Settings’ page, toggle on the Enable Ecommerce option. Also, toggle on the Enable Enhanced Ecommerce Reporting option that appears.

Finally, click the Save button to complete the setup.

After enabling enhanced eCommerce tracking, head back to your WordPress admin dashboard. Then go to Insights >> Settings to access the MonsterInsights settings.

MonsterInsights will automatically detect the eCommerce plugin you’re using. Toggle on the Use Enhanced eCommerce option if you’d like to view advanced tracking reports. Be sure to click Save Changes after making your changes.

Viewing Your eCommerce Report

After enabling eCommerce tracking on your Google Analytics account, you can view reports about your store performance.

We’ll show you how to access the reports on the MonsterInsights eCommerce dashboard and Google Analytics account.

MonsterInsights

To view WooCommerce conversion tracking data from the WordPress admin area, go to Insights >> Reports. Then select the eCommerce tab.

MonsterInsights shows you the total add to cart events occurring in your store. You’ll also see the percentage of new customers and abandoned carts from the eCommerce dashboard.

If you want to export the report, click Export PDF Report. It’ll generate a PDF version of the report, which you can share with your marketing team.

When you click View Full Top Products Reports, you’ll be redirected to your GA4 property to view more eCommerce reports.

Universal Analytics

On your Google Analytics dashboard, go to Conversions >> Ecommerce to view your store’s performance.

Next, select the Overview sidebar menu. This would open up a broad overview of your website performance.

From the sidebar menu, you can view your shopping behavior, checkout behavior, product and sales performance, etc.

Google Analytics 4

To view your eCommerce performance on GA4, click on the Reports tab.

After that, go to Monetization >> Ecommerce purchases to view your WooCommerce performance.

Here, you’ll see purchase events and conversion events over a period. GA4 will also show you products users add to their carts.

This information can be useful in determining the number of users abandoning their carts and those making purchases. 

How to Boost Your WooCommerce Conversion

Now you know how to enable conversion tracking for your WooCommerce website. Next, we’ll share some tips to help you boost your WooCommerce conversions.

1. Recover Abandoned Cart

When you set up conversion tracking on your online store, you’ll also see information about abandoned carts on your website.

Abandoned cart issues occur when a user fails to purchase after adding a product to their cart and accessing the checkout page.

It can occur due to the unavailability of multiple payment methods or because of unsolicited extra charges. To learn more, please see our tutorial on recovering abandoned carts in WooCommerce.

2. Upsell and Cross Sell Products

Another way to boost your WooCommerce conversion is to recommend alternative and related products to users. This process is known as upselling and cross-selling. This boost will result faster when you apply a sales funnel optimization agency to strategize your sales conversion.

To upsell products to your customers, you’d need an upselling plugin. See our review of the best WooCommerce upsell plugins to decide which plugin to use.

3. Improve Your Website Speed

A fast-loading website ensures users don’t spend much time waiting for your content to load. If your website takes a long time to load, it may deter users from completing their purchases.

Ways to improve your online store’s speed include compressing your product images and upgrading your WooCommerce hosting.

For a complete tutorial though, see our WooCommerce speed optimization guide. If you’d like, you can hire our experts to speed up your store while you focus on managing your online business.

4. Email Marketing

Chances are, some users who interact with your store won’t come back again. To prevent this from happening, you can use a pop-out intent box to collect emails from potential customers.

Once you’ve collected their emails, you can use email marketing software to send them announcements and discount offers.

5. Run Paid Adverts

You can use WooCommerce conversion data to promote your website on popular ads platforms. Platforms such as Google ads, and Bing ads allow you to run paid ads to promote your eCommerce business.

Further, if you’re running Facebook ads, you can add the Facebook pixel tracking code to your website. This allows you to study your customer journey and Facebook conversions.

WooCommerce Conversion Tracking (FAQs)

These are answers to users’ top questions about tracking conversions in WordPress.

How do I track conversions in WordPress?

To track your conversions in WordPress, you’ll first need to set up Google Analytics. Then enable eCommerce tracking on your GA dashboard. After that, you’ll need to use an analytics plugin to connect your website with GA for better analytics.

Which WordPress plugin is best for conversion tracking?

One of the best plugins for tracking WooCommerce conversion is MonsterInsights. However, it is a premium plugin. We recommend using the free WC Conversion Tracking plugin if you’re low on budget.

Conclusion

eCommerce conversion tracking gives you insights into your website performance. When enabled, you’ll see products that drive the most sales to your business.

This guide explained the benefits of tracking your eCommerce store’s conversion. We then showed you how to enable conversion tracking for WooCommerce using a WordPress plugin.

When managing a WooCommerce store, you may occasionally run into errors. For immediate assistance with tracking setup or troubleshooting, our WooCommerce live chat support team is available to help. We’ve compiled a list of the most common WooCommerce errors and how to resolve them.

The post WooCommerce Conversion Tracking 101: Beginners Guide to Boosting Online Sales appeared first on FixRunner.com.